BRIGHTON’S football history will record Sam Baldock as part of the squad who earned the club promotion back to the top division after a 34-year absence.
Baldock and Oliver Norwood famously crowd surfed on a train from Falmer to Brighton, held aloft by jubilant supporters celebrating after the April 2017 win at home to Wigan Athletic.
It was one of the many joyous scenes that will live long in the memory banks of Brighton fans following that momentous occasion.
In the cold light of day, though, it’s probably fair to say Baldock divided opinion about his contribution to the cause. Manager Chris Hughton described him as “a great professional and a good character in the dressing room” but, whether because of injuries or lack of opportunity, the diminutive striker never quite made it at the top level his brother George would go on to reach with Sheffield United.
Baldock was certainly a hard-working player but perhaps he didn’t deliver goals consistently enough to warrant the ‘super’ status attributed to him by some of Albion’s more vocal supporters. Injuries seemed to take their toll on a player whose most successful spells have generally been at third tier level.
West Ham United, under Sam Allardyce, gave Baldock a platform to take his lower-league goalscoring prowess to a higher level when they began the 2011-12 season in the Championship. But, after a bright start, he disappointed and eventually only stayed for one year of a four-year deal.
Although he was popular with fans, he clearly didn’t float Allardyce’s boat. West Ham fans are astute observers of the game and one of the best summaries I’ve read about Baldock’s contribution was in a piece on westhamworld.co.uk.
“Baldock is a short, pacey, centre forward. He has an eye for goal, which is great but, he doesn’t have the strength or power like other players we have like (Carlton) Cole or (Ricardo) Vaz Te,” the author of the article wrote.
“In a world where it appears the 4-4-2 system is dying very quickly, especially at the top level, it causes problems for Baldock, who seems to be a player who likes to feed off the other striker who can hold the ball up and thread a pass through for him to run onto.
“He is your ideal little man in the big man and little man 4-4-2 but, with the formation not being used very often and, especially under Allardyce, we don’t see it much at all.”
Born in Buckingham on 15 March 1989, Baldock went to the town’s The Royal Latin School (where his mum was the deputy head) and, at 16, joined Wimbledon’s youth system at the time they relocated to Milton Keynes. He signed on as a trainee in 2004 (pictured below signing a contract with MK Dons owner Pete Winkelman) and after impressing in FA Youth Cup games earned call-ups to the first team squad.
Former Albion captain, Danny Wilson, gave Baldock his first-team debut at 16 as a late substitute against Colchester United in a 2-1 Football League Trophy defeat on 20 December 2005.
He didn’t feature again until the 2006-07 season, by which time Martin Allen had taken over as manager. One of only two Football League Trophy games he was involved in included a 4-1 defeat against Brighton.
It was when Paul Ince became manager that Baldock got a few more chances at first-team level and he got to appear at Wembley as a substitute in March 2008 when MK Dons beat Grimsby Town to win the Football League Trophy (otherwise known as the Johnstone’s Paint ‘Pot’).
However, it was when Roberto di Matteo took over from Ince in the 2008-09 season that Baldock finally became a Dons regular, netting 13 goals in 44 appearances and catching the eye of the international selectors.
In September 2009, he was selected for the England under 20 squad which took part in the World Youth Championship in Egypt – a squad which interestingly also included goalkeeper Jason Steele, later a back-up ‘keeper at Brighton, and future full England internationals Danny Rose and Kieran Trippier.
Baldock played in the opening 1-0 defeat against Uruguay, went on as a substitute in the following game, a 4-0 defeat to Ghana, and again in the final game, a 1-1 draw with Uzbekistan. England finished bottom of their group and were eliminated.
Baldock didn’t get selected again but, having scored a total of 43 goals in 124 appearances for MK Dons, he became Allardyce’s seventh summer signing for West Ham in August 2011.
He couldn’t have asked for a better start when he scored five times in his first six games for the Hammers. Unfortunately, as has been the case throughout his career, he picked up an injury that sidelined him, and, in his absence, Nicky Maynard and the aforementioned Vaz Te became first choices in the forward line.
The Hammers decided to cut their losses after just one year of his deal and he was sold to Bristol City for £1.1m. His 10 goals in 34 games were insufficient to keep the Robins in the Championship but back at League One level, the goals flowed once more.
Baldock was the Robins captain under Steve Cotterill and scored 26 in 54 games in the 2013-14 season (neatly compiled on YouTube), earning him the League One Golden Boot. That prompted Brighton to snap him up on 27 August 2014, signing for an undisclosed fee (thought to be £2m) on a four-year deal until June 2018.
Signed as part of the regime under head of football David Burke, Baldock, 25, joined the squad assembled under new manager Sami Hyypia, who told the club website: “Sam was one of our key summer attacking targets and I’m delighted we have now completed the transfer.
“He’s a predator, instinctive in front of goal and his career goal record is excellent. He’s played and scored goals at this level, and we are confident he can be a major threat for us going forward.”
As it turned out, Baldock scored only four goals in each of his first two seasons but contributed 12 in the Seagulls’ promotion-winning campaign of 2016-17.
It was enough to earn him a new deal, and he told the club website: “As soon as the club made noises that they wanted to extend my contract it was always in my head that this is where I want to be.
“Last season was probably the pinnacle of my career, and I hope now we can establish ourselves in the Premier League and continue to improve together.”
Hyypia’s successor, Hughton, added: “We are delighted that Sam has agreed a new deal with us. He has been a key member of the squad since he arrived at the club and this new contract is recognition of his contribution over the last couple of seasons.”
However, Hughton ultimately gave him very few chances in the Premier League and, after playing only five games in the 2017-18 season, he was sold to Championship side Reading.
Royals boss Paul Clement told the Reading website: “I’m very happy that Sam has joined us here at Reading, having pursued his signature throughout the summer.
“I always felt he was the right striker for us to bring to this club in terms of his age, his experience and his quality.”
Although he penned a three-year deal with the Royals, his initial season at the Madejski was blighted by injury and, having scored just five in 23 games, and seemingly not in new manager Jose Gomes’ plans, there were reports during the recent close season that he would be invited to look for a move elsewhere.
On 17 August 2021, Baldock signed a short-term deal with Derby County to cover the injury absence of former Brighton striker Colin Kazim-Richards. When that contract came to an end in February 2022, Baldock joined League One Oxford United until the end of the season, and in May 2022 was given a two-year contract by manager Karl Robinson, another of his former managers at MK Dons.
“I walked through the door back in February and it felt like the right place straight away,” the boyhood U’s fan told oufc.co.uk. “The badge has always had a special place in mine and my family’s hearts ever since it was the first club we watched live at the Manor.
“Having previously worked under the gaffer I knew I wanted to play for him again – he got the best out of me earlier in my career and I hope that can happen again.”
- Pictures from various online sources.
8 thoughts on “Promotion-winner Sam Baldock part of Albion’s history”