A STRIKER who once scored five goals in 20 minutes for West Ham took slightly longer when playing for Brighton but still netted five in seven games.

Brian Dear (nicknamed Stag, geddit?) won the European Cup Winners’ Cup with West Ham in front of 97,974 fans at Wembley in May 1965. Only the month before, he’d netted in the 44^th, 53rd, 56th, 59th and 64th minutes of West Ham’s 6-1 demolition of West Brom in front of 27,706 fans at the Boleyn Ground.

Two years later, 23-year-old Dear found himself travelling to Workington to make his debut for Third Division Albion. The train journey there had been made worse by a derailment that meant Albion only arrived at the Borough Park ground 45 minutes before kick-off. Although Kit Napier scored against his former club, a sparse crowd of just 2,863 saw the visitors beaten 2-1.

Quite some change in fortunes for Dear, who had joined Brighton the previous day – transfer deadline day – in March 1967 when manager Archie Macaulay, a one-time Hammers player, went back to his old club to secure the forward’s services.

“No fee was paid at the time of the transfer. This will be discussed at the end of the season, and from now until then, it is up to Brian to prove his worth as to whether there will be a place at the Goldstone Ground for him in the future,” Macaulay wrote in the matchday programme.

Albion were bumping along in the lower half of the old Third Division at the time so it was quite a step down for Dear, but Brighton were keen to make his move permanent.

It wasn’t long before he showed what he was made of; Dear scored twice in his third game, on Easter Saturday, as Scunthorpe United held the Albion to a 2-2 draw at the Goldstone. Two days later he scored the only goal of the game as Albion beat visitors Watford 1-0. He was on the scoresheet again when Albion visited Boundary Park, Oldham, but the home side rallied in the second half to end up 4-1 winners.

Back at the Goldstone the following Saturday, he scored Brighton’s opener in a 2-0 win over Oxford United (top picture), but that was the end of his scoring in Albion’s colours. He missed three matches in April and his last game for Brighton was in a goalless draw away to Shrewsbury.

His hoped-for permanent signing didn’t happen and he returned to West Ham where the following season he went on to enjoy the most consistent spell of his Hammers career, scoring 16 goals in 29 matches (plus one as sub). The East Londoners finished in mid-table: a season in which Manchester City were champions, two points ahead of second-placed Man Utd.

“As a fan watching him, he was frustrating at times but he had the natural talent required for the top level and he certainly knew how to score goals,” said Tony Hanna, of the excellent fans website West Ham Till I Die.

Born in Plaistow, London, on 18 September 1943, Dear joined West Ham straight from school at the age of 15 and was an England schoolboy international who played against Scotland, Wales and Ireland in 1959.

On 29 December 1960, he scored twice for an England Youth XI when they beat an AFA Public Schools XI 8-0. Phil Beal and Bert Murray were among his teammates.

Dear made his league debut for the Hammers away to Wolves on 29 August 1962 but there were only two more first team appearances that season.

The following season, which culminated in West Ham beating a Preston North End side captained by Nobby Lawton 3-2 (Alex Dawson scored one of Preston’s goals), saw Dear struggle to get into the side and he made just three league appearances.

That five-goal haul v West Brom – when the crowd taunted the Baggies with a rendition of  ‘Oh Dear what can the matter be’ – helped take his 1964-65 season stats to 14 goals in just 15 appearances but he was part of the XI who won the European Cup Winners Cup 2-0 at Wembley. He scored four goals in previous rounds but it was outside right Alan Sealey who scored both Hammers goals against TSV Munich 1860 in the final.

Dear once again spent most of the 1965-66 season in a back-up role, featuring in just 10 first team matches while Hammer of the Year Geoff Hurst scored an impressive 40 goals in all competitions before going on to cement his name in English football history with a hat-trick as England won the World Cup in July 1966.

Hurst went one better the following season, netting 41 times, while Dear ended the season exploiting an opportunity to play competitive football with the Albion.

Throughout it all, Dear became a close friend of the legendary Bobby Moore, and in April 2021 West Ham invited the former striker to talk to the club’s academy players about the man he first met when he joined the club in 1958, the year Moore made his first-team debut against Manchester United at the tender age of 17.

“After that first period, that’s when we began to become friends,” Dear told the schoolboys. “We were all mates. You are all different ages at the academy, but you all know one another, how you play, what you do – it’s the same as us.

“Bobby was a bit shy. Once he felt comfortable with you, that was it. You had everything he could give, and he’d give everything to you. He was an amazing fella.”

The West Ham website said: “Dear and Moore were also inseparable off the pitch, enjoying a close friendship for over three decades before the icon’s tragic passing on 24 February 1993, at the age of just 51.”

Dear told the schoolboys: “You would have loved him if you’d have met him. He was a wonderful, wonderful man, and you lads should be very proud that you’re involved in the club that he was a part of.”

West Ham through and through, Dear did eventually leave Upton Park in February 1969, scoring seven times in 13 appearances for Fulham but they were relegated to the Third Division. He swiftly moved on to Millwall but only managed a handful of games before returning to West Ham in 1970.

However, his short-lived second spell is best remembered for his involvement in a curfew-busting drink before a FA Cup tie at Blackpool on 2 January 1971. Having been told icy weather would most likely mean the match would be called off, Dear, Moore, Jimmy Greaves, Clyde Best and physio Rob Jenkins went out late to ex-boxer Brian London’s club in the seaside resort.

Unfortunately, the game went ahead, West Ham were surprisingly beaten 4-0 by bottom-of-the-league Blackpool, and someone dobbed in the errant Hammers group.

Dear’s appearance as a sub that day was his last involvement in professional football. Manager Ron Greenwood turfed him out, along with Greaves, while Moore and Best were fined. Best later told his version of the story to the Knees Up Mother Brown website.

Before hanging up his boots, Dear played briefly for non-league Woodford Town. Football was in his blood and he became catering manager at Southend United and later worked in its commercial department.

West Ham Till I Die writer Tony Hanna concluded: “By Brian’s own admission he ‘enjoyed life’ more than most professional footballers. His stocky build was more often likened to being overweight and he enjoyed a beer after training, and also after matches.

“Being left out of the team, especially if he had scored the previous week, only further demotivated him in a career where he never really cemented a first team place.”