‘One of the most influential and progressive coaches of his generation’

ALTHOUGH I wasn’t even born when Dave Sexton was winning promotion with Brighton, I remember him well as a respected coach and manager.

The record books and plenty of articles have revealed Sexton scored 28 goals in 53 appearances for Brighton before injury curtailed his playing career.

As a manager, he took both Manchester United and Queens Park Rangers to runners-up spot in the equivalent of today’s Premier League and won the FA Cup and European Cup Winners’ Cup with Chelsea.

On top of those achievements, he was the manager of England’s under 21 international side when they won the European Championship in 1982 and 1984, and worked with the full international squad under Ron Greenwood, Bobby Robson, Terry Venables, Glenn Hoddle, Kevin Keegan and Sven-Göran Eriksson.

Sexton coached under several England managers

On his death aged 82 on 25 November 2012, Albion chief executive Paul Barber said: “I know Dave was an extremely popular player during his days at the Goldstone Ground and, as a friend and colleague during my time working at the FA, I can tell you that he was held in equally high esteem.

“He was a football man through and through. I enjoyed listening to many of Dave’s football stories and tales during our numerous hotel stays with the England teams and what always came through was his great love and passion for the game.

“Dave was a true gentleman and a thoroughly nice man.”

Former West Ham and England international, Sir Trevor Brooking, who worked as the FA’s director of football development, said: “Anyone who was ever coached by Dave would be able to tell you what a good man he was, but not only that, what a great coach in particular he was.

“In the last 30-40 years Dave’s name was up there with any of the top coaches we have produced in England – the likes of Terry Venables, Don Howe and Ron Greenwood. His coaching was revered.”

Keith Weller, a £100,000 signing by Sexton for Chelsea in 1970, said: “I had heard all about Dave’s coaching ability before I joined Chelsea and now I know that everything said about his knowledge of the game is true. He has certainly made a tremendous difference to me.”

And the late Peter Bonetti, a goalkeeper under Sexton at Chelsea, said: “He was fantastic, I’ve got nothing but praise for him.”

One-time England captain Gerry Francis, who played for Sexton at QPR and Coventry City, said: “Dave was quite a quiet man. You wouldn’t want to rub him up the wrong way given his boxing family ties, but you wanted to play for him.

“Dave was very much ahead of his time as a manager. He went to Europe on so many occasions to watch the Dutch and the Germans at the time, who were into rotation, and he brought that into our team at QPR, where a full-back would push on and someone would fill in.

“He was always very forward-thinking – a very adaptable manager.”

Guardian writer Gavin McOwan described Sexton as “the antithesis of the outspoken, larger-than-life football manager. A modest and cerebral man, he was one of the most influential and progressive coaches of his generation and brought tremendous success to the two London clubs he managed.”

Born in Islington on 6 April 1930, the son of middleweight boxing champion Archie Sexton, his secondary school days were spent at St Ignatius College in Enfield and he had a trial with West Ham at 15. But, like his dad, he was a boxer of some distinction himself, earning a regional champion title while on National Service.

Sexton played 77 games for West Ham

However, it was football to which he was drawn and, after starting out in non-league with Newmarket Town and Chelmsford City, he joined Luton Town in 1952 and a year later he returned to West Ham, where he stayed for three seasons.

In 77 league and FA Cup games for the Hammers, he scored 29 goals, including hat-tricks against Rotherham and Plymouth.

It was during his time at West Ham that he began his interest in coaching alongside a remarkable group of players who all went on to become successful coaches and managers.

He, Malcolm Allison, Noel Cantwell, John Bond, Frank O’Farrell, Jimmy Andrews and Malcolm Musgrove used to spend hours discussing tactics in Cassettari’s Cafe near the Boleyn ground. A picture of a 1971 reunion of their get-togethers featured on the back page of the Winter 2024 edition of Back Pass, the superb retro football magazine.

One of the game’s most respected managers, Alec Stock, signed Sexton for Orient but he had only been there for 15 months (scoring four goals in 24 league appearances) before moving to Brighton (after Stock had left the Os to take over at Roma).

Albion manager Billy Lane bought him for £2,000 in October 1957, taking over Denis Foreman’s inside-left position. Sexton repaid Lane’s faith by scoring 20 goals in 26 league and cup appearances in 1957-58 as Brighton won the old Third Division (South) title. But a knee injury sustained at Port Vale four games from the end of the season meant he missed the promotion run-in. Adrian Thorne took over and famously scored five in the Goldstone game against Watford that clinched promotion.

Nevertheless, as he told Andy Heryet in a matchday programme article: “The Championship medal was the only one that I won in my playing career, so it was definitely the high point.

Sexton in Albion’s stripes

“All the players got on well, but a lot of what we achieved stemmed from the manager’s approach. It was a real eye-opener for me. We were a free-scoring, very attacking side and I just seemed to fit in right away and got quite a few goals. It was a joy to play with the guys that were there and I thoroughly enjoyed those two years.”

Because of the ongoing problems with his knee, he left Brighton and dropped two divisions to play for Crystal Palace, but he was only able to play a dozen games before his knee finally gave out.

“I suffered with my knee throughout my playing career,” said Sexton. “In only my second league game for Luton I went into a tackle and tore the ligaments in my right knee.

Knee trouble curtailed his Palace playing days

“I also had to have a cartilage removed. The same knee went again when I was at Palace. We were playing away at Northampton, and I went up with the goalkeeper for a cross and landed awkwardly, my leg buckling underneath me, and that sort of finished it off.”

In anticipation of having to retire from playing, he had begun taking coaching courses at Lilleshall during the summer months. Fellow students there included Tommy Docherty and Bertie Mee, both of whom gave him coaching roles after he’d been forced to quit playing.

Docherty stepped forward first having just taken over as Chelsea manager in 1961, appointing Sexton an assistant coach in February 1962. “I didn’t have anything else in mind – I couldn’t play football any more – so I jumped at the chance,” said Sexton. “It was a wonderful bit of luck for me as it meant that my first job was coaching some brilliant players like Terry Venables.”

The Blues won promotion back to the top flight in Sexton’s first full season and he stayed at Stamford Bridge until January 1965, when he was presented with his first chance to be a manager in his own right by his former club Orient.

Frustrated by being unable to shift them from bottom spot of the old Second Division, Sexton quit after 11 months at Brisbane Road and moved on to Fulham to coach under Vic Buckingham, who later gave Johan Cruyff his debut at Ajax and also managed Barcelona.

Perhaps surprisingly, Sexton declared in 1993 that the thing he was most proud of in his career was the six months he spent at Fulham in 1965. “Fulham were bottom of the First Division. Vic Buckingham was the manager. He had George Cohen, Johnny Haynes . . . Bobby Robson was the captain. Allan Clarke came. Good players, but they were bottom of the table, with 13 games to go.

“I did exactly the same things I’d been doing at Orient. And we won nine of those games, drew two and lost two – and stayed up. It proved to me that you can recover any situation, if the spirit is there.”

When Arsenal physiotherapist Mee succeeded Billy Wright as Gunners manager in 1966, he turned to Sexton to join him as first-team coach. In his one full season there, Arsenal finished seventh in the league and top scorer was George Graham, a player the Gunners had brought in from Chelsea as part of a swap deal with Tommy Baldwin.

When the ebullient Docherty parted company with Chelsea in October 1967, Sexton returned to Stamford Bridge in the manager’s chair and enjoyed a seven-year stay which included those two cup wins.

In a detailed appreciation of him on chelseafc.com, they remembered: “Uniquely, for the time, Sexton brought science and philosophy to football: he read French poetry, watched foreign football endlessly and introduced film footage to coaching sessions.”

In those days Chelsea’s side had a blend of maverick talent in the likes of centre forward Peter Osgood and, later, skilful midfielder Alan Hudson. No-nonsense, tough tackling Ron “Chopper” Harris and Scottish full-back Eddie McCreadie were in defence.

As Guardian writer McOwan said: “Sexton was embraced by players and supporters for advocating a mixture of neat passing and attacking flair backed up with steely ball-winners.”

I was taken as a young lad to watch the 1970 FA Cup Final at Wembley when Sexton’s Chelsea drew 2-2 with Leeds United on a dreadful pitch where the Horse of the Year Show had taken place only a few days earlier.

Chelsea had finished third in the league – two points behind Leeds – and while I was disappointed not to see the trophy raised at Wembley (no penalty deciders in those days), the Londoners went on to lift it after an ill-tempered replay at Old Trafford watched by 28 million people on television.

Sexton added to the Stamford Bridge trophy cabinet the following season when Chelsea won the European Cup Winners’ Cup final against Real Madrid, again after a replay.

But when they reached the League Cup final the following season, they lost to Stoke City and it was said Sexton began to lose patience with the playboy lifestyle of people like Osgood and Hudson, who he eventually sold.

The financial drain of stadium redevelopment, and the fact that the replacements for the stars he sold failed to shine, eventually brought about his departure from the club in October 1974 after a bad start to the 1974-75 season.

Sexton wasn’t out of work for long after parting company with Chelsea

He was not out of work for long, though, because 13 days after he left Chelsea he succeeded Gordon Jago at Loftus Road and took charge of a QPR side that had some exciting talent of its own in the shape of Gerry Francis and Stan Bowles.

Although the aforementioned Venables had just left QPR to work under Sexton’s old Hammers teammate Allison at Crystal Palace, Sexton brought in 29-year-old Don Masson from Notts County and he quickly impressed with his range of passing, and would go on to be selected for Scotland. Arsenal’s former Double-winning captain Frank McLintock was already in defence and Sexton added two of his former Chelsea players in John Hollins and David Webb.

Sexton said of them: “The easiest team I ever had to manage because they were already mature . . . very responsible, very receptive, full of good characters and good skills. They were coming to the end of their careers, but they were still keen.”

Sexton was a student of Rinus Michels and so-called Dutch ‘total football’ – a fluid, technical system in which all outfield players could switch positions quickly to maximise space on the field.

Loft For Words columnist ‘Roller’ said: “Dave Sexton was decades ahead of his time as a coach. At every possible opportunity he would go and watch matches in Europe returning with new ideas to put into practice with his ever willing players at QPR giving rise to a team that would have graced the Dutch league that he so admired.

“He managed to infuse the skill and technique that is a hallmark of the Dutch game into the work ethic and determination that typified the best English teams of those times.

“QPR’s passing and movement was unparalleled in the English league and wouldn’t been seen again until foreign coaches started to permeate into English football.”

His second season at QPR (1975-76) was the most successful in that club’s history and they were only pipped to the league title by Liverpool (by one point) on the last day of the season (Man Utd were third).

Agonisingly Rangers were a point ahead of the Merseysiders after the Hoops completed their 42-game programme but had to wait 10 days for Liverpool to play their remaining fixture against Wolves who were in the lead with 15 minutes left but then conceded three, enabling Liverpool to clinch the title.

Married to Thea, the couple had four children – Ann, David, Michael and Chris ­– and throughout his time working in London the family home remained in Hove, to where he’d moved in 1958. They only upped sticks and moved to the north when Sexton landed the Man Utd job in October 1977.

He once again found himself replacing Docherty, who had been sacked after his affair with the wife of the club’s physiotherapist had been made public.

Sexton (far right) and the Manchester United squad

It was said by comparison to the outspoken Docherty, Sexton’s measured, quiet approach didn’t fit well with such a high profile club which then, as now, was constantly under the media spotlight.

The press dubbed him ‘Whispering Dave’ and although some signings, like Ray Wilkins, Gordon McQueen and Joe Jordan, were successful, he was ridiculed for buying striker Garry Birtles for £1.25m from Nottingham Forest: it took Birtles 11 months to score his first league goal for United.

Sexton took charge of 201 games across four years (with a 40 per cent win ratio) and he steered United to runners-up spot in the equivalent of the Premier League, two points behind champions Liverpool, in the 1979-80 season. United were also runners-up in the 1979 FA Cup final, losing 3-2 to a Liam Brady-inspired Arsenal.

As he said in a subsequent interview: “I really enjoyed my time at United. You are treated like a god up there and the support is fantastic. I had mixed success but it’s something that I wouldn’t have missed for the world.

“It’s tough at the top however and while other clubs would have been quite happy in finishing runners-up, it wasn’t enough for Man Utd. That’s the name of the game and I bear no grudges over it at all.”

As it happens, Sexton’s successor Ron Atkinson only managed to take United to third in the league (although they won the FA Cup twice) and it was another seven seasons before they were runners-up again under Alex Ferguson’s stewardship.

But back in 1981, United’s loss was Coventry’s gain and their delight at his appointment was conveyed in an excellent detailed profile by Rob Mason in 2019.

The new Coventry boss saw City beat United 2-1 in his first game in charge

“By the time the name of Dave Sexton was being put on the door of the manager’s office at Highfield Road the gaffer was in his fifties and a highly regarded figure within the game,” wrote Mason. “That sprang from the style of pass and move football he liked to play. His was a cultured approach to the game and Coventry supporters could look forward to seeing some attractive football.”

One of the happy quirks of football saw his old employer take on his new one on the opening day of the 1981-82 season – and the Sky Blues won 2-1! They won by a single goal at Old Trafford that season too, but overall away form was disappointing and in spite of a strong finish (seven wins, four draws and one defeat) they finished 14th – a modest two-place improvement on the previous season.

On a limited budget, Sexton struggled to get a largely young squad to make too much progress but he did recruit former England captain Gerry Francis, who’d been his captain during heady days at QPR, and he was a good influence on the youngsters.

Sexton’s second season in charge began well but ended nearly disastrously with a run of defeats leaving them flirting with relegation, together with Brighton. One of his last league games as City manager was in the visitors’ dugout at the Goldstone. Albion beat the Sky Blues 1-0 courtesy of a Terry Connor goal on St George’s Day 1983 – but it was Sexton’s side who escaped the drop by a point. Albion didn’t.

Coventry’s narrow escape from relegation cost Sexton his job (although he remained living in Kenilworth, Warwickshire) and it proved to be his last as a club manager, although he was involved as a coach when Ron Atkinson’s Aston Villa finished runners up in the first season (1992-93) of the Premier League – behind Ferguson’s United, who won their first title since 1967.

Villa beat United at home and nicked a point at Old Trafford and ahead of the drawn game Richard Williams of The Independent dropped in on a Villa training session to interview Sexton.

Sexton was happy to be working with the youth team, the young pros and the first team. “Mostly I’ve been concerned with movement, up front and in midfield. Instead of the traditional long ball up to the front men, approaching the goal in not such straight lines,” he explained.

The quiet Sexton had a valid retort to the reporter’s surprise that he should be working in the same set-up as the flamboyant Atkinson. “It’s like most stereotypes,” he said. “They’re never quite as they seem to be. Ron’s got a flamboyant image, but actually he’s an idealist, from a football point of view.

“He’s got a vision, which might not come across from the stereotype he’s got. I suppose it’s the same with me. I’m meant to be serious, which I am, but I like a bit of fun, too. And, obviously, the thing we’ve got in common is a love of football.”

Relieved to be more in the background than having to be the front man, Sexton told Williams: “The reason I’m in the game in the first place is that I love football and working with footballers, trying to improve them individually and as a team.

“So, to shed the responsibility of speaking to the press and the directors and talking about contracts, it’s a weight off your shoulders. Now I’m having all the fun without any of the hassle.”

Atkinson had invited his United predecessor to join him at Villa after he had retired from his job as the FA’s technical director of the School of Excellence at Lilleshall, and coach of the England under 21 team.

It had been 10 years since Bobby Robson had appointed him as assistant manager to the England team (Sexton had coached Robson at Fulham). He had previously been involved coaching England under 21s alongside his club commitments since 1977 leading the side to back-to-back European titles in 1982 and 1984. The 1982 side, who beat West Germany 5-4 on aggregate over two legs, included Justin Fashanu and Sammy Lee, and in a quarter final v Poland he had selected Albion’s Andy Ritchie, somewhat ironically considering he had sold him to the Seagulls when manager at United.

In April 1983, Albion’s Gary Stevens played for Sexton’s under 21s in a European Championship qualifier at Newcastle’s St James’ Park, which was won 1-0. The following year, Stevens, by then with Spurs, was in the side that met Spain in the final, featuring in the first of the two legs, a 1-0 away win in Seville. Somewhat confusingly, his Everton namesake featured in the second leg, a 2-0 win at Bramall Lane. England won 3-0 on aggregate. Winger Mark Chamberlain, later an Albion player, also played in the first leg.

After the Robson era, Sexton worked with successive England managers: Venables, Hoddle and Keegan. When Eriksson became England manager in 2001, he invited Sexton to run a team of scouts who would compile a database and video library of opposition players – a strategy Sexton had pioneered three decades previously.

Viewed as one of English football’s great thinkers, Sexton had a book, Tackle Soccer, published in 1977 but away from football he had a love of art and poetry and completed an Open University degree in philosophy, literature, art and architecture. He was awarded an OBE for services to football in 2005.

Sexton was always a welcome guest at Brighton and here receives a reminder of past glories from Dick Knight

Top Hatter Moore a temporary plug in Albion’s leaky defence

LUTON TOWN legend John Moore had a 32-year association with the Hatters as a player, coach and manager. He had a less remarkable one month’s loan in the stripes of Brighton.

As manager Pat Saward rather too rapidly dismantled Albion’s 1972 promotion-winning side, the experienced Moore was one of several old hands brought in to try to help Albion adapt to the old Second Division.

Saward was light on numbers in a defence which had conceded 23 goals in 12 games, and he had just parted company with former skipper John Napier, while injury-prone Ian Goodwin was in hospital having a knee cartilage operation. The side had only won once in the league in 12 starts.

But the arrival of Moore, together with Lewes-based Stan Brown from Fulham, gave the side an unexpected fillip and the Albion earned a surprise 2-0 victory away to Huddersfield Town (Eddie Spearritt and Barry Bridges the scorers) on 14 October 1972.

Saward was certainly impressed by the impact of his two new acquisitions. “The new men played a major part in our success,” he said. “It was quite remarkable really the way they slotted into the side as if they had been playing for Albion all season. John did exceptionally well in his role as sweeper.

“They are, of course, experienced professionals who have been around the game a long time. But even the best professionals sometimes take time to settle into new environments and this is why the performances of these two was so outstanding.”

Unfortunately, it was the only win of Moore’s brief stay. Albion drew the next three games and his final outing came in a 3-0 defeat at Millwall. That loss at The Den was the first of 12 consecutive league defeats.

Ironically, Albion only returned to winning ways when Moore was in opposition, lining up in the Luton side that lost 2-1 at the Goldstone on 10 February 1973. Ken Beamish scored both Albion goals, while future Albion signings Don Shanks and Barry Butlin were playing for the opponents that day.

Moore subsequently moved on to Northampton Town, where future Albion player John Gregory was beginning to make his way in the game, but the Scot ended his playing days after only 14 appearances.

Born on 21 December 1943 in the village of Harthill (halfway between Glasgow and Edinburgh), Moore played initially for local side North Motherwell Athletic. In 1962, he joined Scottish League side Motherwell on a part-time basis, while also working in a factory.

He was a centre-forward when he initially went to Fir Park but in the only three games he played he started twice in midfield and once in defence. Given a free transfer in May 1965, a Luton scout in Scotland pointed him in the direction of then manager George Martin.

In a 2011 interview with Matthew Parsfield, for the Talk of the Town blog, he recalled: “George Martin flew up to Scotland to sign me. I remember sitting down with him in my living room with my family, and, it sounds far-fetched nowadays, but there were no contract negotiations and no haggling at all.

“He said ‘What do you want?’ He was actually talking about a signing-on fee, but I just said ‘I want an opportunity.’ He certainly gave me that.”

One particular long-standing fan, Mick Ogden, remembered Moore’s arrival with affection. Writing on the Hatters Heritage website, he recalled him turning up at a supporters’ club gathering in the company of manager Martin in May 1965.

“Despite the fact that he had travelled down from Glasgow that day, John spent the whole evening with us, firstly playing billiards against our members and then later we sat around listening to John talking about his life and obvious love of football,” wrote Mick.

“He told us he had signed from Motherwell and how he sat for many hours during the week talking football with his father, who was a Rangers fan. Apparently, these chats would often carry on until the early hours of the next day. John clearly had a great love and affection for his father.”

Another fan who remembered the player from his early Luton-watching days, ‘Mad Hatter’, said: “Moore wasn’t like other defenders; slender in physique compared to those he played alongside, he was more than a match for most of the opponents he came up against.

“Whilst on the books of the Hatters, Moore made 274 league appearances and more than played his part in helping Luton Town climb from Division 4 to Division 2.”

John Moore in action for Luton against West Ham’s Geoff Hurst

Indeed as well as under Martin, Moore also featured under Alan Brown, Alec Stock and Harry Haslam.

After his playing days were over, he spent time as manager of non-league Dunstable Town but when David Pleat took over as Luton manager, he took Moore back to the club as a coach.

After Pleat had moved on to take the hot seat at Spurs, Moore stepped up to become manager.

It was the 1986-87 season in the top-flight and Moore led the Hatters to a club-best seventh-place finish. But it appears he didn’t enjoy the limelight of such a position and he stepped down, handing over the reins to Ray Harford, assisted by Steve Foster. Luton went on to win the League Cup (then known as the Littlewoods Cup) beating Arsenal 3-2, with another ex-Albion skipper, Danny Wilson, one of the goalscorers.

When former player Jim Ryan took over as manager, Moore returned to the club as a coach for a third stint and stayed in that role under Pleat again, Terry Westley, Lennie Lawrence, Ricky Hill, Mick Harford, Joe Kinnear and Mike Newell until he reached the age of 60 in 2003 and chose to retire.

In the interview with Parsfield, he gave an insight into his approach. “When I became youth coach I always treated the boys like adults.

“I wasn’t interested in making them successful youth players, the only way to make a living is to become a first team player.

“I told them they had to work harder than the first team, because those older guys down the corridor aren’t going to just give you their first team place and their luxury lifestyle, you’ve got to work for it.”

He added: “Nobody’s career flows in a straight line, careers bob and weave, and players need the attitude of ‘When it gets hard, I don’t give in’. It’s when someone has the talent but not the attitude, that’s what frustrates you the most.”

On leaving Luton, Moore got involved in schools coaching in Bedford. But at Kenilworth Road, there is a permanent reminder of the player courtesy of The John Moore Lounge.

Barry Lloyd’s turbulent time as Brighton boss

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HISTORY may have judged Barry Lloyd’s reign as Brighton manager unfairly: while bleak times cloud the memory, the former Fulham captain did chalk up some successes.

For instance, it’s worth remembering he put together two of the most entertaining strike partnerships in Albion’s history.

However, when managers start getting involved in the boardroom, it’s probably not going to end well and that certainly proved to be the case after Lloyd was handed the role of managing director.

Frankly, there is probably not enough space in one blog post to cover the various off-the-field shenanigans that were an ugly backdrop to the Lloyd era.

From an outsider’s perspective, it appeared he was the unfortunate public figure put up to deal with a huge amount of flak generated by others wielding power in the background.

Inheriting the hotseat at a time of financial turmoil, from a distance it could be said he did well to win promotion as well as coming mighty close to restoring the elite status lost in 1983.

But fans who had seen huge success under high profile bosses were not best pleased to see their club’s fortunes put in the hands of someone who had previously only managed outside of the league.

Let’s look first at Lloyd’s playing career because, from early on, he was obviously a shrewd observer who made contacts he would be able to call on in later years.

Born in Hillingdon on 19 February 1949, Barry’s early footballing ability was rewarded with selection for the Middlesex and South of England schoolboy sides. He was signed up by Chelsea and was in their 1964-65 youth team alongside former Albion right-back Stewart Henderson in defence and future England international and Chelsea legend Peter Osgood up front.

In an extended interview with Fulham’s club historian, Dennis Turner, Lloyd recalled: “I chose Chelsea because under Tommy Docherty’s management they were an exciting team, with the likes of Osgood, Charlie Cooke and Bobby Tambling.”

Former Albion player Dave Sexton was the reserve-team manager – “a really nice man and terrific coach” – and Lloyd says in his four years at Stamford Bridge he learned a lot.

He made his debut in the top flight in April 1967 aged just 18, but competition for places was tough and, after only 10 first team appearances, in January 1969 he moved to neighbours Fulham with their centre half John Dempsey moving in the opposite direction.

lloyd-fulham-goal

Fulham were struggling for survival in the old Second Division having been relegated from the top flight and the man who signed him, Bill Dodgin, was their fourth manager in a year.

They dropped down into the old Third Division but as part of his rebuilding, Dodgin made Lloyd captain in succession to the legendary Johnny Haynes, who was coming to the end of his career.

Lloyd is pictured below getting in a header against the Albion at the Goldstone, watched by John Napier (left) and Stewart Henderson. The packed East Terrace never looked like that by the time Lloyd was sitting in the Albion manager’s chair.

Lloyd at Goldstone

Fulham regained their tier two status in 1971 when they went up from Division III as champions. Manager Dodgin was sent packing in the summer of 1972, though, and Alec Stock took over, famously bringing in a number of top name players nearing the end of their careers – notably one Alan Mullery, along with Bobby Moore.

Lloyd remained part of the set-up but when Fulham surprised everyone by reaching the FA Cup Final against West Ham in 1975, he had to be content with what in those days was the single substitute’s berth on the bench, and didn’t get on.

Nonetheless, he chalked up 290 games for Fulham, before having brief spells at Hereford and Brentford (where Dodgin was the manager) and ending his playing days with Houston Hurricanes in the United States.

“I lived in Texas for a year. The league was never going to last but I learnt a lot about how the game can be promoted. They were very good at that over there,” he said in a matchday programme article. “Everyone was made to feel part of the club. It was an interesting experience; I’ve never regretted going.”

During his brief time at Hereford, Lloyd had an eye to the future and took his full coaching badge at Lilleshall, which wasn’t far away.

After his time in America came to an end, he got his first managerial experience with Yeovil Town (then a non-league club) and then headed to Sussex where he took Worthing from the Second Division of the old Isthmian League to runners-up in the Premier Division.

It was in 1986 when he got the call from Mullery to become reserve and youth team manager at the Albion. Dodgin was also on the staff.

lloyd desk

In January 1987, Mullery was unceremoniously dumped and Lloyd came out of the shadows to take charge. Perhaps what fans didn’t know at the time was that the day after Mullery left, Lloyd was summoned to a meeting with chairman Bryan Bedson and told to “get rid of everyone” because the club was going bust.

Against that backdrop, it was 15 games before the side managed to register a win under Lloyd and, unsurprisingly,  Albion were relegated. Some of the mainstays of the side, like Danny Wilson, Eric Young and Terry Connor were sold. Fortunately, Lloyd was able to re-invest part of the proceeds from those sales in some buys who gelled together to form a promotion-winning team.

Screen Shot 2021-05-03 at 20.37.12He returned to former club Chelsea to secure the signing of centre back Doug Rougvie who was made captain and he paired left winger Garry Nelson, a £72,500 signing from Plymouth, with tenacious Scot Kevin Bremner, from Reading, to lead the line. Nelson in particular was a revelation, scoring 32 goals and voted player of the season.

Lloyd reckoned the backbone of the side were two other shrewd signings: Alan Curbishley and Gary Chivers. “Alan was a very level-headed guy, an excellent passer and really disciplined,” he told Spencer Vignes in a matchday programme article. “Chivers was exactly the same, and a real joker at the same time. But there were a lot of great individuals in that side.”

The following two seasons saw Albion maintain their status with lower half finishes but, with the Goldstone Ground crumbling and debts mounting, there was little investment in the team and Lloyd had to use all his contacts to try to find some gems.

One was former England international winger Mark Barham, another was a former Soviet international, Sergei Gotsmanov, a real crowd-pleaser obviously capable of playing at a higher level (as was proved when he opted to join Southampton the following season).

Then, in 1990-91, he rescued two forwards languishing with also-ran clubs in Europe and together John Byrne and Mike Small were superb in attack as Brighton made it to the play-off final at Wembley only to lose 3-1 to Neil Warnock’s Notts County.

No-one had been expecting Brighton to get a tilt at promotion, particularly as the season had once again begun with big money departures of players like Keith Dublin and John Keeley.

But with Byrne and Small on fire and former Fulham and Chelsea winger Clive Walker added to the squad they clawed their way into contention and famously clinched the play-off spot on the last game of the season, courtesy of Dean Wilkins’ curling free kick past Ipswich Town’s Phil Parkes.

Another crucial signing that season was thanks to one of Lloyd’s old Chelsea teammates, George Graham. The Arsenal boss loaned cultured central defender Colin Pates to the Seagulls and he proved a mainstay in the final third of the season. Pates would later sign permanently.

Even though they were clearly beaten by the better side on the day, looking back now, I don’t think anyone could have realised what bad news it was for Albion not to win the final against County.

Starved of the funds promotion would have delivered, Lloyd was forced to sell star performers Small and Byrne and, 11 months after appearing at Wembley, Albion were relegated back to the third tier.

Lloyd had tried to repeat his previous successful European scouting mission with two former league players, but the hapless Mark Farrington turned out to be one of the worst buys ever, managing to score one solitary goal while former Arsenal youngster Raphael Meade fared slightly better but only just got into double figures.

Mark Gall, a £45,000 signing from Maidstone, arrived towards the end of October and ended up top goalscorer and was player of the season, but his 14 goals were still not enough to spare the team from the drop.

In the following season, the very survival of the club was under serious threat with the taxman chasing an unpaid bill. Lloyd rescued the club at the 11th hour by managing to secure a £350,000 fee for goalkeeper Mark Beeney (bought two years earlier from Maidstone for £25,000), former Albion winger Howard Wilkinson buying him for League Champions Leeds United.

With the financial issues continuing in the background, a run of only two wins in 18 league games in the first half of the 1993-94 season eventually brought the Lloyd era to an end – the axe wielded by chief executive David Bellotti, who had arrived only a month earlier.

Fans who were euphoric to see Lloyd go might well have felt differently if they’d known what would eventually transpire, but that’s a story for another day.

The record books show Lloyd made a total profit of £1.2m in his seven years at the helm and he certainly knew his way around the transfer market, particularly in Europe, when it was a lot less fashionable than it is today.

Another of his discoveries was Dean Wilkins, playing for FC Zwolle in Holland, and in 2007 – 14 years after he had left the Albion – Lloyd returned as chief scout during Wilkins’ reign as first team manager.

Also part of the set-up then was director of football Martin Hinshelwood, who had been Lloyd’s assistant during his time in the dugout. Lloyd later returned to the club to assist in the recruitment department but retired in 2021.

He died aged 75 on 28 September 2024 and players in the Chelsea v Brighton game that afternoon wore black armbands in tribute to him.

Lloyd in 2022