Chuba Akpom’s watching brief in Albion’s promotion

AFTER Chuba Akpom finally made his mark on England’s Championship, he earned a €14m move to Ajax where he initially struggled to make an impact.

But three goals in two wins after new manager John van’t Schip sent him on as a substitute made life look a lot better.

The forward got 28 goals in helping Middlesbrough to the Championship play-offs in 2022-23 but the move to Ajax began badly and he had few chances as the side struggled under former coach Maurice Steijn.

“It was a terrible first two months here if I am being honest,” Akpom told AFC Ajax. “The new manager has made me feel more at home than I have ever felt since arriving. We are footballers, we are human beings first.

“He spoke to me as a human being, not as a footballer. Ever since the new manager arrived, I feel much lighter, back to myself.”

The early season form sounded a lot like the unhappy spell when he was on loan to Brighton from Arsenal in 2017.

Akpom spent 16 years at Arsenal and one of his major inspirations was Tottenham Hotspur’s Chris Hughton, who took him on loan at Brighton. Hughton had been to the same inner city school, St Bonaventure’s in Newham, as the young striker from Canning Town and in an Andy Naylor exclusive for the Argus, Akpom revealed: “When I was in school there used to be pictures of the gaffer there.

“The kids used him like an inspiration and motivation. I did as well. Seeing someone come from the same area and the same school as me to become such a big and successful person.”

But the alma mater link did little to help the Arsenal loanee – in spite of high hopes when he signed in early 2017, Hughton gave him only one start and the rest of his involvement was as a substitute.

“He is a young talent who gained valuable experience with Hull in the Championship last season, will give us really good pace in the forward areas and complement the other strikers at the club,” said Hughton.

“We fought off competition from other clubs to sign Chuba and we would like to thank Arsenal for the opportunity of working with him for the rest of the season.”

Akpom was in effect a replacement for Dutch flop Elvis Manu, who left the building on loan to Huddersfield after a disappointing five months on the south coast.

It was to his disadvantage, though, that he joined the club at a time when Glenn Murray, Tomer Hemed and Sam Baldock were the preferred forward options, and, from the outset,he was aware of the challenge they posed.

“All three are experienced players; they know the Championship and they’ve shown what they can do with the goals they’ve scored, so it’s going to be good to learn from them,” he told the matchday programme.

“I’m going to be an addition to what we’ve already got here. We’ve all got something different to offer and I like to play at a fast intensity, try to get at defenders and get some shots off – basically be as much of a threat as I can. I’m also a team player, which is important.”

As it turned out, the young loanee’s only start was against Blackburn Rovers, on April Fool’s Day, and he was hooked on 58 minutes, with Hemed going on his place. Murray won it for the Seagulls with the only goal of the game nine minutes later netting past Jason Steele in the Rovers goal.

Akpom made nine appearances off the bench but he didn’t manage to get on the scoresheet. He made his debut as a 63rd minute sub for Hemed in the 3-1 defeat at Huddersfield on 2 February and replaced Jamie Murphy in the next match, when fellow substitute Hemed netted a last-gasp equaliser in a 3-3 draw at Brentford.  

“I know the Championship is a tough, tough league to play in,” he told the programme. “It’s really competitive and unpredictable, so you’ve got to get your head down and take each game as it comes.

“The team’s been flying high at the top of the league this season so you can see they’ve got the winning mentality in this league, and they’re playing the right kind of football, so I just want to be a positive addition to the team and help boost the bid for promotion.”

Akpom’s arrival at the Amex promised so much more, because he had already scored four goals at the stadium in previous matches: he scored a hat-trick for Arsenal’s under-21 side there and scored for England under 21 in a win over Switzerland in October 2015.

“I like playing here,” he told the programme. “The stadium’s nice, the pitch is great as well, so you can’t complain.

“It’s always good to score goals, no matter who it’s against, but hopefully I can now score a few goals here for Brighton.”

Even though his involvement in Albion’s promotion was peripheral, the club’s automatic elevation to the Premier League as runners up behind Newcastle meant he’d gone one better than the previous season when he’d been part of Hull City’s promotion via the play-offs.

That had been his fourth loan experience having previously gone on temporary moves to Brentford, Coventry City and Nottingham Forest.

Born in Canning Town on 9 October 1995, Akpom was playing football on local streets from the age of five but soon moved on to the Wanstead Flats, where he played for Rippleway United. An Arsenal scout spotted him at the tender age of six.

“I had a few training sessions for Arsenal and then signed for the club. I’ve been there ever since,” he told the programme. His best friend, who was developing alongside him, was Alex Iwobi, who also made it through to the Arsenal first team before moving on to Everton.

Akpom made his senior debut for the Gunners as a late substitute in a 3-1 win away to Sunderland in September 2013 (the match when Mezut Ozil made his debut).

The young striker went on to make a further nine first team appearances (mostly in the FA Cup and League Cup) but couldn’t claim a regular starting place under Arsene Wenger.

Akpom returned to Arsenal as Albion prepared for life in the Premier League and the following January made another loan move, linking up with Belgian First Division side Sint-Truiden on transfer deadline day in January 2018. He scored six goals in 16 games.

His association with Arsenal finally came to an end that summer when he signed a three-year contract with Greek Super League club PAOK Salonika.

Akpom told the BBC he consulted former Arsenal teammate Lucas Perez before moving to the club, based in Greece’s second largest city of Thessaloniki, and by the season’s end he had helped them win their first league title in 34 years.

“Perez said that I wouldn’t want to leave PAOK if I signed,” he said. “Thessaloniki is a beautiful city by the sea, the people are friendly, the climate is nice and, when I’m not training, I’m sometimes able to go to nearby beaches.

“I’m living in an apartment about 10 minutes from the ground and I drive along the coast to training.”

In May 2019, Akpom was the delighted but emotional scorer of the winning goal for PAOK in the Greek Cup as they beat AEK Athens.

After scoring 18 goals in two years for the Greek side, Akpom returned to the UK to sign for Neil Warnock at Middlesbrough, the effervescent Warnock declaring: “I’m delighted to finally have got him. He’s been my number one choice. I’ve wanted him for a long time.”

The deal gave Arsenal an unexpected £1m windfall because they had inserted a clause into the contract when the striker was sold to PAOK Salonika stipulating they would be entitled to 40 per cent of any fee if he was sold back to an English club.

Such an arrangement was frowned on by the football authorities and earned a fine and censure from FIFA, but Arsenal challenged that decision and got it overturned on an appeal to the Court of Arbitration for Sport.

Although Akpom scored on his Boro debut to secure a 1-1 draw at QPR and followed it up with a goal in his second game, a 2-1 home win over Barnsley, he went on to score just five in 40 appearances and in August 2021 returned to PAOK on loan.

The manager castigated the club’s recruitment team for having signed the player on the strength of watching videos, saying: “We really have to go into everything a bit more when we’re looking to sign players. I don’t think we’ll be signing another player on the recruitment (team’s) say after just watching a video, we need to watch players live.”

Warnock was typically forthright when asked why it didn’t work out for Akpom on Teesside, telling BBC Tees: “I think it’s a mixture of things. I think at the end of the day he didn’t show enough during the games to warrant him getting a place and you have to play games to get yourself fit.

“I never really thought he deserved a run of games because whenever I used him he didn’t perform and it’s one of those things.

“When I spoke to him we all agreed it’s best to go and I think he’s quite happy to go back there.”

Akpom had been expected to leave Boro in the summer of 2022 after returning from his loan in Greece, as Warnock’s successor Chris Wilder looked for other forward options.

But he impressed the boss in pre-season and started in their first game against West Brom, and again when coming off the bench in a defeat at QPR.

“It’s no secret that people would probably have thought I’d be gone by now, and maybe me too,” Akpom told BBC Tees. “It has been a rocky few months for me, which is no secret.

“I don’t know what the future holds. I just have the mentality of staying professional and enjoying it. Who knows what tomorrow brings?”

After Akpom scored both Boro goals in a 2-2 home draw with Sheffield United, Wilder said he was keen for Akpom to remain part of his squad.

“He’ll rightly get the plaudits. For him to come back into the group and show a great attitude… He’s just done an interview and said it’s one day at a time but for me it isn’t that unless he wants it to be, and I don’t think he does,” Wilder said.

“It’s his job to convince me that he wants to stay at this brilliant football club and he’s done enough. He has to keep going of course but we’ve all seen enough that he sees his medium to long-term future here. We’re delighted to have him here.”

In a quite extraordinary turnround in fortune for the player, he scored 28 goals in 38 games for Boro in the 2022-23 season, ending a 33-year wait for a striker who could score more than 20 goals in a season.

gazettelive.co.uk said of him: “He has gone from also-ran to one of the most feared strikers in the league.”

Comparing his goalscoring prowess to the likes of former Boro heroes like Brian Clough, John Hickton and John O’Rourke, the newspaper said: “Akpom has shown what any decent player can achieve if they stay fully focused.

“He already looked a different player before the arrival of Michael Carrick but has since climbed another few rungs up the ladder.”

Reporter Eric Paylor wrote: “The marvellous thing about Akpom’s goal sprint is that we didn’t see it coming. Two years ago he looked a very ordinary striker indeed.

“He managed to sneak into the side this season only as an afterthought, because Chris Wilder was short of strikers. So it’s to his eternal credit that Akpom has grabbed the nettle and shown what a massive threat he is in the box.”

When Carrick succeeded Wilder, he selected Akpom in a no.10 role rather than as an out and out centre forward, and it paid off.

Carrick told gazettelive.co.uk: “You go on your eye, your instincts, how well he takes the ball, how fluid he is moving with the ball in a bit of space. Technically coming through the ranks at Arsenal he’s had that foundation. I just wanted to free him up a little bit and play to his strengths. Thankfully he’s been able to do that. I think it suits him.

“It’s difficult for me to speak about the turnaround because I don’t know how he was playing before that before I came through the door.

“Certainly, from my first training session and the games leading up to me taking over, I saw encouraging signs from him. I said it from the start, we have tried to play to the strengths of our players and put them in positions that benefit them and the team. Chuba is definitely one of them. He’s found his role and he’s suited it; he’s doing great.”

Akpom himself said: “I wish I’d been playing in a deeper role throughout the whole of my career! I’m enjoying it.

“Playing in a nine previously helps me with my movement up top and with my back to goal, but I feel like coming to feet is when you can see the real me – getting on the half turn, playing one-twos, connecting the play and dribbling – this is what my game is all about.”

Over in Holland, Akpom struggled to get a starting place as Ajax found themselves at the wrong end of the Eredivisie.

After the departure of Steijn as Ajax coach, Akpom made a brief appearance as a sub when the Amsterdam side lost 2-0 to Albion in the first leg of their Europa League tie in October 2023 under caretaker boss Hedwiges Maduro.

But in Schip’s first Eredivisie game against Volendam, Akpom was sent on and scored in a 2-0 win.

He went one better against Heerenveen, joining the action off the bench again and this time scoring twice in a 4-1 win for Ajax.

In January 2025, Akpom secured a loan move to French side Lille, who secured a place in the last 16 of the Champions League after thumping Feyenoord 6-1.

Oh brother: Seagulls spell revives van La Parra

ON-LOAN Dutchman Rajiv van La Parra scored twice in six games for Brighton, spurring parent club Wolverhampton Wanderers to recall him.

Georginio Wijnaldum’s half-brother was only on the winning side once during his time with the Seagulls, but Wolves boss Kenny Jackett was happy to give him another chance at Molyneux after he’d mysteriously been frozen out.

But the thaw didn’t last long. While Albion had moved on by signing Anthony Knockaert on a three-year deal from Standard Liege, van La Parra was soon on the move again, this time to Huddersfield.

It was in November 2015 that Chris Hughton seized on an opportunity to shake up Albion’s attacking options in the last few hours of the loan transfer window by offering the unsettled van La Parra a chance to replicate the form he’d shown the previous season for Wolves.

“Rajiv will give us pace and creativity in the forward areas, and supplements our existing wide options,” Hughton said. “He is something different to the players we already have here, and I am delighted to have him on board.

“With Sam Baldock currently injured and Kazenga LuaLua having missed the amount of games he has, we have been very keen to bring in offensive options.

“In Rajiv we have a player who regularly featured in Wolves’ promotion chase last season.”

Albion were top of the table at the time and, having watched from the bench as Albion saw off Birmingham 2-1 at the Amex, van La Parra went on in the 27th minute of the away game at Derby County after Solly March was clattered by a challenge that ultimately ruled him out for the rest of the season.

The substitute certainly made a positive impact, edging Albion 2-1 ahead with a goal in the 75th minute before Chris Martin equalised for County with a last-ditch penalty after Gordon Greer was harshly adjudged to have fouled Johnny Russell.

Van La Parra was also on target at Loftus Road on 15 December when he beat former England goalkeeper Rob Green with a 30-yard shot in the 55th minute to put Albion 2-0 up. QPR hit back with two Charlie Austin goals to share the points.

It emerged when he signed that van La Parra had been a Brighton target for some while, with the Wolverhampton Express and Star reporting he’d spoken to the club about a possible permanent move before that August’s transfer deadline day.

Leeds United were also keen, and he might later have ended up at rock bottom Bolton Wanderers, but he stayed on at Molyneux, where he found James Henry and Nathan Byrne ahead of him in the pecking order.

Ironically, his one and only league goal for Wolves was scored against the Seagulls at the Amex in a 1-1 draw the previous season.

The winger admitted in an interview with Andy Naylor for The Argus that he was baffled why he’d fallen out of favour at the Black Country club.

“It’s a mystery,” he said. “I didn’t understand what happened but sometimes these things happen in football.

“The manager maybe wanted to try some different players but I cannot explain what happened. It’s unreal. I played last season and I then went onto the bench not playing as many games.

“I’m the type of person who goes to the manager and asked for an explanation why I wasn’t playing. He (Jackett) couldn’t really give a reason but he motivated me by saying that I was close to the team and training well.

“That was keeping me positive about the manager and his opinion of me. At the end of the day, they were just words and not actions and I can just focus on playing now.”

His arrival at the Amex was somewhat overshadowed by the signing at the same time of striker James Wilson on loan from Manchester United but he discovered a couple of familiar faces in the Albion dressing room: Elvis Manu – a fellow product of Feyenoord – and Danny Holla.

“It’s nice to have them,” he said. “They can help me. I know Manu very well because we played at Feyenoord. He was in a younger team than me. I’ve played against Danny a few times and we’ve had a number of conversations.”

Although van La Parra made a mark with the Seagulls, it was apparent in December that a permanent move to the south coast looked unlikely. Wolves boss Jackett had noted his form and said: “He’s been keen to get the opportunity and so far at Brighton he’s taken it. He’s still a Wolves player and we’ll assess the situation. He’s got a couple of goals and assists which is very good.”

Van La Parra hoped an impressive performance in his last game on loan might persuade Hughton to view him as a long term prospect but Albion went down 1-0 at home to Ipswich Town, their fifth winless game on the trot, and he returned to Molineux.

Born in Rotterdam on 4 June 1991, of parents from Suriname, he was named by his mum after Rajiv Gandhi, the son of Indira Gandhi, the former Indian prime minister who was assassinated in 1984.

Van La Parra went through the youth ranks at Dutch giants Feyenoord between 1999 and 2008 and earned selection for the national side’s under 17s and under 19s.

It was only while playing in Dutch youth football that former Liverpool midfielder Georginio Wijnaldum, then playing for Sparta Rotterdam, met his half-brother van la Parra.

“I knew I had another brother, but I never saw him until that moment,” Gini explained. “I never saw pictures because at that time you didn’t have the internet or social media. There was no Instagram or Facebook or anything.

“I went to play a game, but I found my brother.”

Wijnaldum eventually moved to Feyenoord, and van La Parra said: “When he came to play for Feyenoord, we saw each other more often and we were closer.”

In 2008, van La Parra had moved to French Ligue 1 club Caen where he thought he stood a better chance of first team football. He was there for three years and, although he managed 16 outings in their first team, he mainly played for the B side.

At the end of his contract, he returned to the Netherlands and joined Eredivisie outfit SC Heerenveen where in three years he scored 16 goals in 94 appearances and got to play Europa League football. In the 2012-13 season, he also played six times for the Dutch under 21s, when he got the chance to play alongside Wijnaldum.

“I played on the wing and Gini in midfield. He didn’t give me the ball. He always passed to the other side,” joked van La Parra. 

In the summer of 2014, the winger moved to then Championship side Wolves and quickly established himself as a regular.

La Parra’s form for Brighton only revived his Wolves career temporarily, Jackett recalling him to their side in an FA Cup tie against West Ham and a 3-2 win over Fulham, in which he provided an assist and combined well with Michal Zyro.

Jackett said: “I felt that we’ve lost some pace along our front line and Rajiv has that and it’s a reason for bringing him back in to the group.

“He did well at Brighton, and I knew that against Fulham, tactically, I could play either system – 4-4-2 or 4-3-3 – with Rajiv on the pitch and be able to switch from one to the other. That was the advantage.

“He showed how much he wanted to play for Wolves. And the crowd responded to him, and if he keeps showing that work rate and desire, everyone will follow up on him.”

However, two months later he joined fellow Championship side Huddersfield on loan until the end of the season, and the move was made permanent that summer. He was a regular in the Town side that won promotion to the Premier League in 2017.

He made 38 appearances during the 2017-18 season amongst the elite, but incurred Sean Dyche’s wrath when he went to ground rather too easily in the penalty area during a Premier League game against Burnley. The referee didn’t buy it and the player was booked and subsequently fined by his own manager, David Wagner. “It’s unacceptable in my book. I can’t abide it,” said Dyche.

The following season, van La Parra struggled for game time and went on loan to Middlesbrough.

He eventually left the Terriers in 2020 having made a total of 102 appearances and signed for Serbian club Red Star Belgrade. He only played 11 games for them and then moved to Spanish second division club Logroñés for the 2020-21 season but, after only four appearances for them, he was released from his contract in January.

He then switched to Germany and signed for Bundesliga second division club Würzburger Kickers but, after they were relegated, he was on the move again.

Next stop was in Greece, for Apollon Smyrnis, but footballleagueworld.co.uk reported in November 2021: “It’s been a tough start for the player, who is featuring regularly, as he has failed to score or register an assist as his new side are third from bottom.”