
A JOURNEYMAN striker who fired blanks for Brighton and Sheffield United only found very occasional purple patches of goalscoring in a 12-club, 17-year career.
Billy Paynter didn’t manage a single goal in 10 games on loan for Gus Poyet’s Seagulls and carried with him from parent club Leeds United the somewhat unkind epithet ‘Barn door Billy’ for his proverbial inability to hit one with a banjo.
A subsequent half-season loan spell at Sheffield United under Nigel Clough yielded a similar zero in the goals scored column.
A journey around the message boards on supporter websites uncovers some brutal and unflattering comments about Paynter’s contribution for their team and yet it was a career that yielded 131 goals in 529 games – one in four.
And it all began promisingly under the guidance of former Albion captain and manager, Brian Horton.
Born in the Norris Green area of Liverpool on 13 July 1984, Paynter joined Port Vale’s academy at the tender age of 10 and turned professional soon after his 16th birthday.
Horton gave Paynter his first team debut when he was only 16 years and 294 days old on 3 May 2001 as a 61st-minute substitute at home to Walsall.
It was 10 months before he made a start, although he got a few more sub appearances, and Vale supporters had to wait until the start of the 2002-03 season for his first goal, after he’d replaced injured crowd favourite Steve McPhee in a home game against Wrexham.
Eventually, Paynter got into his stride and his popularity with the fans saw him voted Player of the Year in 2004-05.
His 34 goals in 158 games for Vale caught the eye of another former Albion manager, Peter Taylor, at then-Championship side Hull City.
Signed initially on loan, a fee of £150,000 took him on a permanent two-and-a-half-year contract to the KC Stadium in January 2006.
The following month Paynter turned out as a right-sided midfield player for a Football League Under-21 team (selected and managed by Taylor) in a game against an Italian Serie B side at the KC Stadium.
Taylor also experimented with him in the same position for Hull but, having scored only three times in 23 matches, Paynter was on the move again after only eight months.
He switched to Southend United, also in the Championship, for £200,000 in August 2006 and somewhat ironically, his only goal for the Shrimpers was scored against Brighton in a 3-2 League Cup win at Roots Hall in September 2006.
A lack of goals and a hamstring injury meant his stay in Essex was cut short and for the second half of the 2006-07 season he went on loan to League One Bradford City, where he managed four goals in 15 matches, including one on his debut.
On August deadline day in 2007, Paynter’s next move saw Paul Sturrock sign him for Swindon Town. Within a month he had netted a hat-trick against Bournemouth and added two more in a 5-0 win over Gillingham the following month.
It wasn’t all plain sailing for him, though, and after a two-month goal drought which had seen him lose his place, he told BBC Radio Swindon: “You can try and do too much and get caught up with it, but if you relax and get on with your game, I think it will come naturally.”
Paired with Simon Cox initially, Paynter got amongst the goals in support of the main man. But he stepped up a gear after Cox was sold to West Brom in the summer of 2009. His new strike partner was a young Charlie Austin and the pair enjoyed a rich seam of goalscoring form in the 2009-10 season under former Albion captain Danny Wilson.
Paynter had a spell where he scored 15 goals in 17 games and ended the season with 29 goals in 52 matches, his best goals-to-games ratio in a season. Swindon’s captain that season was none other than Gordon Greer, who remains a close friend of Paynter.
Four of Paynter’s goals had been scored against Leeds and, in the summer of 2010, he moved to Elland Road on a Bosman free transfer, with Wilson admitting to BBC Radio Wiltshire: “Anybody who scores nearly 30 goals in a season will be wanted by bigger clubs than us.”
Leeds boss Simon Grayson said: “He has matured as a player over the last couple of years and he had a fantastic season last season. He works ever so hard, holds the ball up well and he has proved he knows where the back of the net is.
“When we knew he was available we were desperate to get him. We feel he will be a good acquisition for the club, and I am delighted to have got him.”
Unfortunately, his time at Leeds didn’t start well when he picked up a shin stress fracture in a pre-season match in Slovakia, leading to him missing the start of the season.
It wasn’t until the second week of October that he was able to make his Leeds debut and starts were rare as Luciano Becchio and Davide Somma were Grayson’s preferred selection up front. Paynter didn’t register his first goal for Leeds until the following March, in a 2-1 win at Preston. It was his only goal in 23 matches that season.
As the 2011-12 season got under way, Grayson had added Mikael Forssell to his striking options and the manager encouraged Paynter to talk to other clubs, with Sheffield United and Brighton discussed as possible destinations.
Paynter preferred to stay and try to stake a claim for a place but, having only played once as a sub in the opening game of the season, he decided to make a three-month loan switch to Brighton at the end of October 2011.
On 29th October 2011, he made his Brighton debut as a 67th-minute substitute for Matt Sparrow in a 0-0 draw away to Birmingham City.
The first of his six starts came on 1 November in a 0-1 defeat at Watford. He came off the bench a further three times and, without troubling the scorers, returned to Elland Road in January.
Back at Leeds he had to wait until April before he was selected by new manager Neil Warnock for a home game against Peterborough United. Paynter scored twice in a 4-1 win and, when replaced by substitute Becchio in the final minute, left the field to a standing ovation. But he picked up an Achilles injury in the following game away to Blackpool and was made available for transfer at the end of the season.
Paynter earned a place in a planetfootball.com poll listing 13 of Leeds’ “worst and weirdest signings under Ken Bates” although he was good-humoured enough to acknowledge it in a 2018 Under the Cosh podcast.
“I’ve always said there’s some players that will be remembered for being good, there’s some players that will be remembered for being sh*te,” he said. “No one remembers the OK players. Take the positives out of a bad situation, in that way I will be remembered!”
It was former Brighton striker Dean Saunders who was responsible for Paynter’s next move, picking him up on a free transfer for League One Doncaster Rovers on 13 August 2012.
While Saunders left the Keep Moat Stadium in January 2013 to join Wolves, Paynter played his part in Rovers winning promotion back to the Championship under Brian Flynn, top-scoring with 15 goals as Rovers returned to the second tier as champions.
An anonymous Donny fan recalled: “He had some good games for us and made the pass from the missed penalty at Brentford that enabled (James) Coppinger to score and win us promotion. He is best played in the box. He causes all sorts of problems. He is a tough guy and takes no prisoners. I liked him but I would say League One is his limit.”
A familiar face in the shape of Brian Horton arrived as assistant manager to new Donny manager Paul Dickov (Flynn had been promoted to director of football) in the summer of 2013.
It must have given Paynter some satisfaction on 27 August 2013 when he scored in a League Cup tie at home to Leeds, although the visitors ran out 3-1 winners. However, that was his only goal and, after managing only one start and 11 appearances off the bench, up to Christmas, he was sent on loan to League One Sheffield United for the second half of the 2013-14 season.
An exiled Blades fan living in Leeds, ‘Blader’ said: “I am uninspired and don’t see this is a great signing. I’ve seen him play many a time and never seen him perform notably and he is a laughing stock in Leeds for how badly he performed.”

He made his debut as a sub against Notts County on 11 January 2014 but spent much of the time on the sub’s bench as manager Nigel Clough preferred to play with ‘a false 9’. Paynter made just six starts and came off the bench seven times but no goals were forthcoming. United finished seventh, one place off the play-off places, seven points adrift of sixth-placed Peterborough United.
Paynter was only a spectator as United remarkably reached the semi-final of the FA Cup, losing 5-3 at Wembley to Hull City, Jamie Murphy, later to play for Brighton, among the Blades scorers. A young Harry Maguire at the back for the Blades was named the League One player of the year.
The last three seasons of his playing career saw Paynter drop into League Two and he joined Carlisle United on the same day as former Albion midfielder Gary Dicker.
However, the season wasn’t even a month old when Graham Kavanagh lost his job as manager. His successor Keith Curle steered them to a fifth from bottom finish.
Paynter’s involvement was limited to 12 starts plus eight appearances off the bench and he and Dicker clashed with Curle when they sought PFA guidance after they were fined for allegedly failing to attend training sessions.
In the close season, Paynter headed 90 miles east to Hartlepool United, who’d just avoided dropping out of the league after finishing four points above Cheltenham Town.
The goal touch returned as Paynter top scored with 15 goals in 35 appearances as Hartlepool finished in 16th place courtesy of a decent run of wins in the spring under new boss Craig Hignett.
The managerial door revolved once more at Victoria Park the following season but Hignett’s successor Dave Jones (the former Southampton and Sheffield Wednesday boss) couldn’t prevent Hartlepool from heading out of the league, controversially parting company with the club with two games to go following an on-screen rant by United’s best known fan, Jeff Stelling.
Club captain Paynter, who had openly questioned Jones’ tactics in the local press, joined forces with fitness coach Stuart Parnaby to assist caretaker Matthew Bates for the final two fixtures.
It was one of those footballing fates moments that they needed a miracle against Paynter’s old club Doncaster in the final match and it was given a big build-up in the Mirror.
“Although we lost at Cheltenham last weekend, the lads had a lot more fight in them. I can understand it when players lose confidence or belief, but you can’t drop out of the Football League after 100 years without a fight,” he said.
“It’s one of those strange coincidences that we need to beat my old club to stand a chance of survival. I really enjoyed my time at Doncaster, and I’ll never forget that day we were promoted to the Championship, but I hope the supporters understand my loyalty is with Hartlepool now.”

Although Hartlepool won 2-1, they had been relying on other results going their way and Newport’s 2-1 win over Notts County 2-1 meant they stayed up and the North East side lost their league status. Having contributed just four goals in 26 matches, Paynter left the club.
While he attempted a brief extension to his playing career, training at non-league AFC Fylde, Southport and Warrington Town, he retired from playing in November 2017 and turned to coaching. He joined Everton’s academy in February 2018 before returning to his first club, Port Vale as professional development phase lead coach in October 2020.
On rejoining, he said: “It’s a joy to be back where it all started. Coming through PVFC’s Centre of Excellence from the age of 10, I know what the DNA of Port Vale is and what sort of players we should be producing.”
Pictures from various online sources and the Albion matchday programme.

















He made his debut away to Manchester City in February 1985 and, in two spells, stayed a total of six months with the Seagulls, making 23 appearances. It wasn’t long before he earned the divisional young player of the month award and Cattlin said: “Martin has done very well and done himself great credit in coming into the heat and tension of a promotion battle and coping well.”
“So, the young man from Oxford must have something special going for him. On the field he is a sharp, decisive player, but away from the game he is quietly spoken and unassuming.”
Unfortunately for Brighton, Keown returned to Highbury and it wasn’t long before Howe, the former coach who’d become Arsenal manager, gave him his first team debut on 23 November 1985 in a 0-0 draw away to West Brom.
Three years later, he became what Colin Harvey described as his best signing during his time as boss of Everton. A fee of £750,000 took him to Goodison.
WHEN MICKY Adams returned to the Albion for a second spell as manager, he brought in a number of players who, for whatever reason, struggled to deliver what was expected of them on the pitch.
It didn’t seem to stop him being the joker in the pack during training, though, on one occasion taking the key to loan signing Robbie Savage’s Lamborghini and hiding it. Former teammate
Well-known Albion watcher Harty observed: “I cannot think of any player, in recent years, who had a better first 45 mins for the club, vs Crewe in August 2008… then had an Albion career peter out in the manner it did.”


Not exactly a glowing endorsement – “a vaguely skillful midfielder in an era featuring some of the poorest Albion players of all time” – Stewart nonetheless reckoned for the five seasons he was at the club he was “probably our most talented player”.
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