John Ruggiero scored on his Brighton league debut

JOHN RUGGIERO was one of four signings Alan Mullery made for newly promoted Albion in the summer of 1977.

That one of the quartet was Mark Lawrenson from Preston North End for £115,000 rather eclipsed Ruggiero’s arrival from recently relegated Stoke City for £30,000.

Nonetheless, Ruggiero made an immediate impact, scoring on his league debut as a substitute for Peter O’Sullivan to earn the Seagulls a 1-1 draw at Southampton.

Ruggiero had begun the season in the starting line-up in Albion’s home and away goalless draws against Ron Atkinson’s Cambridge United in the League Cup before relinquishing a starting berth for the opening Division Two fixture at The Dell.

His 77th minute equaliser, after Alan Ball had put the home side ahead just before half time, was added to a fortnight later and, for a brief moment, he was joint top scorer with Steve Piper – on two goals.

The pair were both on the scoresheet to help the Seagulls to a 2-1 win at Mansfield Town on 3 September; the home side’s first defeat at Field Mill in 38 matches.

Shoot! magazine previewed Ruggiero’s eager anticipation at returning to the Victoria Ground for a league game on 15 October but he was only a sub that day and, although he went on for fellow summer signing Eric Potts, Albion lost 1-0.

A young Garth Crooks taking on Chris Cattlin the day Ruggiero returned to Stoke

After only seven league and cup starts (and three appearances off the bench), Ruggiero then had to wait six months for another sub appearance.

He went on as a second half substitute for injured Paul Clark in a 1-0 win at Blackburn, combining with Potts who went on to score the only goal of a game described by Argus writer John Vinicombe as “the most exhilarating match I have seen for years”.

Ruggiero didn’t make another start until the very last game of the season; but what a match to play in. A crowd of 33,431 packed in to the Goldstone to see the Seagulls take on Blackpool, with another possible promotion finely poised.

Albion dutifully won the game 2-1 (sending Blackpool down) with goals from Brian Horton and Peter Ward but their hopes of going up were cruelly dashed when Southampton and Spurs, who each only needed a draw to go up, lo and behold ground out a 0-0 draw playing each other.

As the Argus reported: “When news came of the goalless draw at The Dell there were cries of ‘fix’ and Albion had to suffer the bitter disappointment of missing promotion by the difference of nine goals.”

Before his recall for that clash, Ruggiero had continued to find the back of the net for the reserves – indeed he was the side’s top scorer for two seasons.

The Albion matchday programme reported his scoring exploits in some detail. For instance, in a 4-1 win away to Portsmouth. “John Ruggiero was the star of our win at Fratton Park with two fine goals and might have scored a hat-trick,” it said.

And in a 5-2 Goldstone win over Charlton Athletic, Ruggiero opened the scoring with a header from a Gary Williams cross, Steve Gritt pulled one back for the Addicks and Ruggiero volleyed in a fourth goal from the edge of the box.

Ruggiero, who lived in Shoreham with his wife Mary, discovered competition for a first team spot intensified after his summer signing: Clark from Southend adding steel to the midfield and Fulham’s Teddy Maybank taking over from Ian Mellor as Ward’s striking partner. O’Sullivan, meanwhile, comfortably stepped up to the higher level and kept his place.

When Albion were on course for promotion to the elite the following season, Ruggiero’s first team involvement was almost non-existent (a non-playing sub on one occasion).

He was sent out on loan to Portsmouth, then in the old Division 3, where he was a teammate of Steve Foster. Ruggiero scored once in six appearances, netting in a home 2-2 draw with Cambridge United on 27 December 1977.

He was released before Albion took their place amongst the elite and moved on to Chester City, signed by player-manager Alan Oakes, the former Manchester City stalwart.

Ruggiero joined just as ex-Albion teammate Mellor was moving on from Sealand Road, but, in a Chester team photo (above right), Ruggiero is standing alongside Jim Walker, who’d played at the Albion under Peter Taylor, and in the front row is a young Ian Rush.

Ruggiero scored within three minutes of his first league game for Chester, setting them on their way to a 3-2 win over Chesterfield. But he only made 15 appearances for them before dropping into the non-league scene.

The legendary England World Cup winner Gordon Banks, formerly of Stoke, signed Ruggiero for Telford United in the 1979-80 season when he was briefly manager of the Alliance Premier League side.

Born in Blurton on 26 November 1954 to Italian parents, the young Ruggiero went to Bentilee Junior School then Willfield High School. His prowess on the football field saw him represent Stoke Boys and the county Staffordshire Boys side and he was one of 24 young players who had a trial at Middlesbrough for the England Schoolboys side but missed the final cut.

He had the chance to join Stoke City at 15 but stayed on at school and passed five O levels: English Language, English Literature, Technical Drawing, History and Art.

“I had a lot of interest from many clubs: Blackpool, Leicester City, Derby County, Blackburn Rovers, Bolton Wanderers, Coventry City, West Brom and I even had a letter from Arsenal inviting me to go training with them,” Ruggiero told Nicholas Lloyd-Pugh for the svenskafans.com website in an April 2011 interview.

“I nearly signed for Coventry but the very last club to ask me was Stoke City and, once this happened, I knew where I would go. I joined as an apprentice when I was 16 in 1970.”  

Ruggiero explained how he started in the A youth team, progressed to the reserve side and finally made his first team debut under Tony Waddington on 5 February 1977, in a home 2-0 defeat against league leaders Manchester City.

He had made his league debut the previous season during a short loan period with Workington Town, playing three games in Division Four, which gives him the relatively rare distinction of having played in all four divisions of English football.

Even as a reserve team regular at Stoke he got to play at big stadiums like Old Trafford, Anfield, Elland Road, Hillsborough and Goodison Park. “It was great for the young players but you always hoped to make the first team at some point,” he said.

“It was a real dream for me to have players like Gordon Banks, Geoff Hurst, Alan Hudson, Peter Shilton and many more being part of your life.

“Tony Waddington loved his team and he always went for experience, so the younger players found it really hard to make the first team. However, a few younger players did well such as Alan Dodd, Sean Haslegrave, Stewart Jump, Ian Moores and Garth Crooks.”

He continued: “Players like Terry Conroy and John Mahoney were really friendly and always had a word of advice for you. I really liked Alan Dodd; he was a much underrated player and would have played for England at a bigger club.”

Ruggiero also spoke warmly of Alan A’Court, Stoke’s first team coach who had played for Liverpool, who took him on a football holiday to Zambia in 1973 where he played for Ndola United. A’Court was Zambia’s national coach at the time.

Two years later, Ruggiero earned a ‘Player of the Tournament’ accolade while playing for Stoke in a youth tournament in Holland.

Waddington’s successor as manager, former player George Eastham, also played a part in Ruggiero’s development by arranging for him to play in South Africa for eight months in 1975 where he was a league and cup winner with Cape Town City.

“I knew that George liked me as a player so I felt that this could be good for me when he took over the team,” Ruggiero told Lloyd-Pugh. “He had already played me in a friendly match against Stockport which was a showcase for the return of George Best from America.

“Whilst Best, Hudson and Greenhoff were doing their party tricks, I was quietly having a good game and it was clear that I was ready for another chance.”

That came in a home game against Liverpool, Ruggiero playing in midfield. “The next 90 minutes was my best of all time,” he said. “We drew the game 0–0. I would like to think I was the man of the match and George spoke very highly of me to the press after the game. The Liverpool team included Kevin Keegan, Ray Kennedy, Ray Clemence and many other big names.”

Stoke had turned to youngsters like Ruggiero because big name players had been sold off to pay for a replacement Butler Street stand roof at the Victoria Ground.

And while the youngster kept his place after that impressive display v Liverpool, they only won one of their remaining nine games and were relegated. It was little consolation that he scored twice away to Coventry because they lost 5-2.

“After the Liverpool game I was on a high, I really thought I’d made the big time and would be a first team player at Stoke for years to come,” he said. “I played nearly all the games left that season and was pretty consistent in all of the games.

“I was just enjoying my time and never really thought about relegation.”

But the 1-0 last day defeat at Aston Villa would prove to be his last game for Stoke because Brighton, who had gained promotion from the third tier, were bolstering their squad to compete at the higher level.

Ruggiero signed for the Seagulls along with Lawrenson and Williams, who moved from Preston (swapping places with Graham Cross and Harry Wilson), and Sheffield Wednesday winger Potts.

While Lawrenson was on the path to greatness, and Williams established himself in Albion’s left-back spot, Potts found his involvement was mainly from the bench and Ruggiero’s early promise faded.

After his short football career was over, Ruggiero joined the police, serving in the Cheshire force, rising to the rank of detective sergeant and mainly working in the Crewe area.

When the Goldstone Wrap blog checked on him in 2014, they unearthed a Facebook message in which he said: “Loved my short time in Brighton. Would have liked to have played a few more games but still love the place and the team were buzzing at that time.”

And in 2020, a former police colleague, Steve Beddows, informed the Where Are They Now website that Ruggiero had retired and was continuing to live in the Stoke area.

“He remains a very fit man with a keen eye for precise action posed wildlife photography and undertakes huge amounts of charitable work,” said Beddows. “A great sense of humour but very dogged, smart and highly professional. He does masses for charity with Stoke City Old Boys Association still and had the nickname ‘Italian Stallion’ because of his good looks.

“I never heard a bad word about him from anyone and he can still run marathons and plays lots of golf.”

Transfer makeweight Storer became all-time Seagulls hero

STUART Storer cemented his place in Brighton’s history when he scrambled home a last-gasp winner in the final ever home game at the Goldstone Ground.

When a seemingly goal-bound header from Mark Morris bounced off the south stand end’s crossbar, fortunately it fell into the path of the onrushing Storer who managed to scramble it over the line among a sea of flailing Doncaster Rovers legs.

That moment on 26 April 1997 is often brought up with Storer via media interviews or simply when bumping into Brighton fans while on his travels. The goal is featured in the pre-match video montage shown on the TV screens at the Amex, so it has been seen by various generations of fans.

“I’m proud that people hold me in so much esteem and I’m very fortunate to be part of the club’s history,” Storer told Brighton & Hove Independent in an April 2017 interview. “Younger people that I teach watch the video and take the Mickey but they’ll never kill my pride. I’m very proud of that moment.”

The goal ensured a vital three points were secured in the fight to avoid relegation from the lowest tier in the Football League. In the one remaining game the following week, Albion managed to get the point needed to stay up while simultaneously relegating Hereford United.

Those crucial matches were just two of more than 150 games Storer played for the Albion under six different managers during an extraordinarily turbulent time for the club.

It was, though, a rather curious playing career all round that saw some of the game’s biggest names – Liam Brady, Alan Ball, Howard Kendall and Ron Saunders – sign him for their clubs. And he carried on playing until he was 42.

In 2006 and 2007, he was part of Everton’s Masters’ six-a-side team in the televised tournament featuring veteran players. Storer’s teammates included the likes of Neville Southall, Adrian Heath and Alan Harper.

Storer had been at Goodison Park the last time the Toffees were the English league champions. However, he didn’t make a first team appearance, invariably being the 13th man in the days when there was only one substitute.

He’d arrived on Merseyside as a transfer makeweight in a £300,000 deal Kendall struck with Birmingham City to sign Wolverhampton-born striker Wayne Clarke – the youngest of five brothers who played league football.

Clarke’s former club, Wolves, were convinced Storer had been included in the deal simply to lower the sell-on amount they were due as part of a previous agreement.

Clarke scored five goals in 10 games – including a hat-trick in a 3-0 win over Newcastle United on Easter Monday – to help Everton win the League Championship. Storer had made only 12 appearances for City in three years so his chances of making an impact with the title-chasers were slim.

Although Storer was on Everton’s books for nine months, he never crossed the white line for the first team and went on loan to Wigan Athletic, making his debut on the opening day of the 1987-88 season in a 4-4 draw away to Notts County (Garry Birtles scored two of County’s goals).

Storer was no stranger to a 4-4 draw. He played in two for Albion in 1997 – on 8 March at home to Orient and on Boxing Day later the same year when they drew at Priestfield against Colchester United (Paul Emblen got a hat-trick for the Seagulls).

Storer started nine games for the Latics and came on as a sub three times under Ray Matthias but they didn’t have the funds for a permanent transfer. Instead, the loan was cut short and, on Christmas Eve 1987, Everton sold him to then Fourth Division Bolton Wanderers for £25,000. He scored his first goal for the Trotters four days later in a 2-1 home win over Stockport County.

He enjoyed seven seasons at Burnden Park as they progressed from the basement division to the third tier under former Liverpool and England full-back Phil Neal.

His time with the Trotters included two trips to Wembley. He was a late substitute in the Wanderers side captained by Phil Brown who beat Torquay United 4-1 in to win the Sherpa van Trophy in 1989. And he was a starter in the Wanderers side who lost the 1991 Third Division play-off final to Tranmere Rovers.

Having broken an ankle and seen Neal switch to become Steve Coppell’s assistant manager at Manchester City, Storer was sold to Exeter City in March 1993 by Neal’s successor Bruce Rioch. Storer made 177 appearances for Bolton, but Rioch’s signing of David Lee had signalled the beginning of the end of his time there.

It was former World Cup winner Ball, then boss of Exeter City, who paid £25,000 for Storer’s services. He made 75 appearances (plus two as a sub) for the Grecians, initially under Ball and then his successor, former Leeds and England left-back Terry Cooper in the 1994-95 season.

Financial problems at the Devon club led to his departure. Early negotiations with a view to a transfer to Brighton initially broke down but Brady finally managed to secure his services for £15,000 in March 1995.

Ironically, he then suffered an injury during his first day’s training with the Seagulls, delaying his first appearance until 29 April. But it was memorable as he scored in a 3-3 draw away to his former club, Birmingham.

He recalled in a March 2019 interview with Michael Walker for the Daily Mail: “I was in an untenable situation at Exeter because they were going into administration. I had to get out. It was from the frying pan into the fire.”

However, Storer said, at the time he signed, he was unaware of the tensions going on around the Albion, although he knew he was the first player signed after a transfer embargo had been lifted. Not for the first time in the club’s history, fans dipped into their pockets to help buy the player.

“I think the fans just wanted to buy a player, any player, and they chipped in,” said Storer.

Born in the village of Harborough Magna, just north of Rugby, on 16 January 1967, he was raised in the village of Dunchurch, just south of Rugby, attending its local junior school before moving on to Bilton High School, where his footballing ability was recognised with selection in the Rugby Boys and Warwickshire Boys representative sides.

Wolverhampton Wanderers scout John Jarman spotted him and he went along to Molineux during the Ian Greaves managerial reign. When a takeover at Wolves saw Jarman and Greaves depart for Mansfield Town, they took the young Storer on as a trainee at Field Mill.

He began playing for their youth side but he was given his Mansfield first team debut aged only 16 in a 4-0 win over Hartlepool.

Storer and Julian Dicks at Birmingham City

Released after only a year with the Stags, he was offered another chance to build a league career by Birmingham who he joined in July 1984, initially signing as a trainee and then becoming a professional. But after limited first team opportunities at St Andrews, Saunders’ successor, John Bond, sold him to Everton as part of the Clarke transfer.

After Storer’s crucial part in keeping Albion in the League, he remained at the club until 1999, playing a total of 152 games and being part of the side who had to spend two years playing home games at Gillingham.

He moved back to Warwickshire on the day the Seagulls played their first friendly at Withdean on 24 July 1999,signing for Southern League Premier Division side Atherstone United, but he was only there for two months before moving to Kettering Town, who were playing in the Football Conference, the tier just below the Football League.

In May 2000, Storer signed for Isthmian League Premier Division side Chesham United and spent a season with them, before moving nearer to his Midlands base and signing for Hinckley United in March 2001.

Storer was made club captain, and as he approached his late 30s, he got more involved with coaching. At the age of 40, Storer was a member of the Hinckley team that achieved their highest ever league position of fourth in the Conference North, losing in the play-off final to deny them promotion.

After eight seasons, he had made more than 300 appearances for the part-timers of Hinckley while working as a PE teacher at various colleges in Coventry.

Storer continued to play until he was 42 and since 2013 has managed Bedworth United, where he is still in charge and also runs academies for boys and girls and A Level courses. He said: “I played until I was 42 at Hinckley in the Conference and then my legs gave way and I had to do something else in football.”

There’s a Michael Portillo style to Storer’s attire here and he admitted in a matchday programme article to having a penchant for “having a bizarre choice in clothing” as well as being an avid collector of hats.