Illness put paid to John Piercy’s promising career

A FIVE-YEAR professional football career bookended by 3-1 results against Crewe Alexandra almost certainly wouldn’t have been the path John Piercy would have chosen for himself.

One saw him make a promising debut for Tottenham Hotspur on 13 October 1999, subbed off to a terrific ovation from a 25,000 crowd at White Hart Lane on 74 minutes as they progressed in a League Cup game against the lower league opposition.

The other was a League One defeat for Brighton & Hove Albion at humble Withdean Stadium on 6 November 2004, subbed off ignominiously only 12 minutes into the second half with many in the crowd of 6,163 unaware that the hereditary bowel disease afflicting him was putting paid to his hopes of a football career.

Born in Forest Gate, east London, on 18 September 1979, Spurs first spotted Piercy as a stand-out 12-year-old, talented enough to represent England Schoolboys.

He became a trainee with Spurs at the age of 16 and signed as a professional in July 1998.

It was George Graham who gave him his first team debut for Spurs in that game against Crewe, starting him up front alongside Chris Armstrong in a side that featured future Brighton player and assistant manager Mauricio Taricco in defence.

The Spurs goals were scored by Oyvind Leonhardsen, David Ginola and Tim Sherwood, but spursodyssey.com was full of praise for the young Piercy.

“One young man who will remember this night more than most is 20-year-old debutant John Piercy, who won the home fans’ hearts with two terrific efforts on goal, and an eye-catching performance all round,” it said. They even went as far as to suggest he might be ‘the new Ginola’.

The performance was good enough to earn him a place on the bench for the following Saturday’s Premier League game away to Derby County and he was called into action in the second half to replace Armstrong as Spurs won 1-0.

He made two more league appearances that season and an excellent Spurs archive website said of him: “The solidly built East Londoner had the ability to lead the line and to make chances for his team-mates, by going wide and taking people on.

“Some work was needed on his first touch and his pace, but he was strong, direct and knew where the goal was.  Preferred to play wide on the left of midfield, but was deployed at full back in the reserves to good effect.”

Chris Hughton was the Spurs reserve team manager at the time and said of Piercy: “John is able to adapt well to different roles which is why we’ve played him at full-back in pre-season when we’ve been stretched in those areas.  But I’d say his best position is definitely right or left of midfield.”

On 4 April 1999, he started for England under 20s against the USA in the World Youth Championships in Nigeria, but was subbed off in a game England lost 1-0. His teammates that day included future full international Ashley Cole, and the side was managed by former Albion full-back Chris Ramsey.

john piercyFrustrated by the lack of first team opportunities at Spurs, Piercy, by then based in Eastbourne, opted to join Brighton in September 2002 during Martin Hinshelwood’s brief reign as manager.

Hinshelwood told the BBC: “He’s a player who can play in a variety of positions. That will give us plenty of options.”

A first team breakthrough at Brighton was slow to happen, however, with Hinshelwood’s successor, Steve Coppell, opting for experience in the ultimately unsuccessful battle to avoid relegation from the second tier. Piercy top-scored for the reserves that season, netting 13 goals from midfield.

However, shortly after Mark McGhee’s appointment, he did get some game time and in December 2003 also registered his first league goal in a 1-0 win at home to Wrexham.

Later the same month, he went one better playing up front in place of the suspended Leon Knight and scored twice in a resounding 4-0 home win over Wycombe Wanderers.

More often than not, though, he was brought on as a substitute rather than starting games. He made just eight league starts and in six of them was subbed off.

His other appearances (16) were all from the bench and that was the role he found himself in at the 2004 play-off final at the Millennium Stadium in Cardiff, although his contribution was certainly effective.

Piercy replaced Nathan Jones in the 77th minute. “He (McGhee) made a change with just over 10 minutes left and we went on to win the game, so no one is going to complain, are they?” Jones told walesonline.co.uk.

Reports also recorded how Brighton threatened Steve Phillips’ goal moments after Piercy replaced Jones, Iwelumo glancing the substitute’s cross wide of the far post.

Sadly for Piercy, while he showed promise on the football pitch, he began to suffer the horribly debilitating effects of colitis, as he described in an interview with the Argus.

He praised the support he got from McGhee and reserve team boss Dean White but it reached a point where it was evident the illness was simply sapping too much energy from him to continue a full-time professional football career.

That defeat at home to Crewe proved to be his last game for the Albion and he announced his retirement aged 25 shortly afterwards.

“He knows his capabilties and I know his capabilities,” said McGhee in a matchday programme article. “He’s a player that could easily cope with the standard of the Championship but this illness has just affected him in a way that he just can’t get fit enough to do himself justice.”

Chairman Dick Knight added: “It is a great shame that such a skilful player, with such tremendous natural ability, has seen his career curtailed in such a cruel way. All at the club are devastated for him to be hanging up his boots at the relatively young age of 25.”

Piercy subsequently regained sufficient fitness to play a season with non-league Eastbourne Borough and then took up a coaching role with the club.

Nowadays he is a sports coach at Ocklynge Junior School in Eastbourne where he teaches youngsters football and PE, and is also a coach at CACL Sports in the town.

Piercy Ocklynge Sch

City cult hero Paul Dickov never forgot his Seagulls goals

A POCKET dynamo of a striker who became a Manchester City cult hero never forgot the goalscoring platform a short spell with Brighton provided him.

Paul Dickov is fondly remembered by the City faithful, particularly for his equalising goal (above) in the fifth minute of added on time in the League Two play-off final at Wembley in 1999 (City famously went on to win the penalty shoot-out in which Guy Butters missed a vital spot-kick for Gillingham).

The diminutive Dickov had wowed Brighton fans during the dark days of the 1993-94 season when Barry Lloyd’s replacement as manager, legendary Liam Brady, had secured the striker’s services on loan from his old club Arsenal.

Dickov had managed to break through to the Arsenal first team under George Graham in the latter stages of the 1992-93 season.  But his chances were limited by the manager’s preference for the more experienced Ian Wright and Kevin Campbell.Dickov south stand

Earlier in the 1993-94 season, the young forward left Highbury for a 15-game spell with League One Luton Town, but only managed one goal.

His goalscoring fortunes changed when Brady persuaded his former employers to let Dickov join the struggling Seagulls, who, at the time, were fighting to avoid relegation from League Two.

Dickov Sandtex

The tenacious Dickov relished the opportunity and scored on his debut in a 2-0 home win over Plymouth Argyle on 30 March 1994. It was the first of five goals in eight games to help Brighton avoid the drop. (Pictured below, Dickov scores from close range against Fulham).

“I had a great time there. I loved every minute of it, and it has stuck with me,” Dickov told the Argus some years later. “I’ve always looked out for Brighton since then and I want them to do well.”

Born in Livingston, Scotland, on 1 November 1972, Dickov came to the attention of the Gunners while playing for Scotland at the 1989 FIFA Under-16 World Championship.

Having shown his goalscoring potential in Arsenal’s reserve side, Dickov got his first team opportunity when Graham rested players ahead of the FA Cup Final (in which they beat Sheffield Wednesday after a replay).

Dickov made his Arsenal debut against Southampton on 20 March 1993, and he went on to score against Crystal Palace and Tottenham Hotspur at the end of the season.

Over the following three seasons, although on the fringes of the first team, he was competing against the likes of Dennis Bergkamp, Wright and John Hartson and he was restricted to just 17 appearances in which he scored once.

Despite the disappointment of not quite making it at Arsenal, he is still fondly remembered there, with their history recording: “He never gave anything less than his all in an Arsenal shirt and, despite question marks over his height, Dickov compensated for his 5’5” frame with heart and endeavour.

“He was quick, skilful and scurried around up front causing problems for defenders.”

On 23 August 1996, City paid £1m to take him to Maine Road.

Over six seasons with the club, he was involved in two promotions and two relegations, which saw him play in three different divisions.

For all their success in more recent times, that memorable play-off at Wembley in 1999 was still being talked about 20 years later.

In 2000, Dickov won his first full international cap for Scotland and he earned 10 caps between then and 2004.

By then, he had moved on from City to try to keep Dave Bassett’s Leicester City in the top division. He joined the Foxes in February 2002, and, although he scored four goals as Leicester valiantly tried to maintain their Premiership status, they were not enough to prevent them being relegated to the Championship.

When former Albion boss Micky Adams took over the following season, Dickov thrived up front, netting a career-high 20 goals as Leicester won an instant return to the top-flight, finishing second behind champions Portsmouth.

Dickov scored 13 goals in the Premier League the following season but once again the Foxes were relegated. Even so, Dickov almost had a dream final game of the season against the team who had first give him his chance in the English game.

Arsenal were unbeaten throughout the season going into the Highbury finale but Dickov gave Leicester a shock headed lead before Thierry Henry and Patrick Vieira turned the game back in the Gunners’ favour to earn them the ‘Invincibles’ crown for their achievement.

That season at Leicester was also blighted by a shocking series of events during a training camp in La Manga, Spain, when Dickov and teammates Keith Gillespie and Frank Sinclair were falsely accused of sexual assault.

PD BlackburnAt the season’s end, Dickov took up an option on his contract which allowed him to leave for a top-flight club and Graeme Souness signed him for Blackburn Rovers. It was not long before Mark Hughes took over and Dickov scored 10 goals in 35 games. Craig Bellamy was Rovers’ main man up front the following season and Dickov’s Premier League appearances were confined to 17 games plus four as a sub.

With his contract at an end, he rejoined Manchester City for the 2006-07 season but his time there was dogged by a series of injuries and he ended up having loan spells at Crystal Palace and Blackpool before returning to Leicester in 2008.

During that spell, when City were in League One, he was mainly back-up to Matty Fryatt and Steve Howard, but managed a further 20 appearances and scored two goals to help the club to promotion back to the Championship.

Eventually, he ended up going out on loan, this time to Derby County to help them out in an injury crisis. His Leicester contract was terminated in February 2010 and he took up a short-term deal to the end of the season with League One Leeds United, who ended the season earning promotion to the Championship.

Dickov’s next move, though, was into management. He initially joined Oldham Athletic as player-manager, before packing up playing in May 2011.

In Dickov’s first game as manager, a young Dale Stephens scored both goals as the Latics beat Tranmere Rovers 2-1. The highlight of his tenure at Oldham was leading the Latics to a shock 3-2 win over Liverpool in the FA Cup fourth round in January 2013, but he resigned a few weeks later because of the side’s poor league form.

Three months later, he took over at Doncaster Rovers, with former Albion captain and manager Brian Horton as his assistant.

Since leaving Rovers in September 2015, Dickov has been on the football speakers circuit and is also a frequent eloquent contributor as a pundit.

pundit Dickov2019

Cattle auctioneer Kevin Bremner gave clubs a promotion prod

bremner-portraitAS GOALSCORING partnerships go, the pairing of Kevin Bremner and Garry Nelson was something of a masterstroke by Albion manager Barry Lloyd.

Having to readjust to life back in Division 3 after relegation in 1987 meant cashing in on some of the better players – the sale of Terry Connor, Danny Wilson and Eric Young raised over £400,000 – and replacing them with bargain buys.

At £65,000 for Bremner and £72,500 for Nelson, Lloyd showed how shrewd an operator he could be in the transfer market. When Nelson was injured and sidelined for a while, £80,000 was paid to bring in Paul Wood to play alongside Bremner.

Bremner was born on 7 October 1957 in Banff in the Scottish Highlands and worked as an auctioneer in the cattle market in his home town as well as playing Highland League football.

He didn’t make his start in the English league until the relatively late age of 23. That was with Colchester United and he made his debut in a 2-2 home draw with Barnsley in Division 3 on 11 October 1980.

He went on to make 93 consecutive appearances for Colchester in the third and fourth divisions and scored 35 goals while Bobby Roberts was in charge. All was going well until Bremner got in a dispute with the club and found himself out of the side.

Division 1 Birmingham took him on a month’s loan and, after he’d scored a goal in his four games there, Roberts’ repplacement at Colchester, former Ipswich and Northern Ireland centre half Allan Hunter, recalled him to Layer Road. However, former boss Roberts had moved on to Division 3 Wrexham, and he took Bremner on loan at the Racecourse, where he also got on the scoresheet.

“He wanted to take me on permanently but they couldn’t afford it so my next stop was Home Park, and a spell at Plymouth Argyle,” he told the Albion matchday programme. “It was touch and go whether or not I’d stay there in the long term, but once Lincoln and Millwall showed an interest I knew that I’d soon be on my way.”

He chose Millwall – “it was closer” – and joined the Lions in December 1982 for a £25,000 fee. He was one of eight new signings made by manager George Graham as Millwall were floundering at the bottom of Division 3 at the time. In a remarkable turn-round, they picked up 27 points in 12 games to escape relegation.

He was then part of the Millwall side who won promotion from Division 3 in 1984-85. In total, Bremner scored 33 goals in 87 games for the Lions. “It was a fabulous couple of years even though the side was struggling when I joined,” he said. “Playing at The Den is great – it’s wicked for away teams because the atmosphere is so strong.”

Next stop was Reading for a £35,000 fee. He spent two seasons with the Royals and enjoyed a successful partnership with lofty Trevor Senior which helped the Royals to promotion as champions from Division 3 in 1986.

I can remember going to watch Albion play Reading in November 1986 and Bremner scored twice in a 2-1 win for the Royals at Elm Park. He finished the season with 15. Albion signed him from Reading for £65,000 in July 1987.

Brem flowAfter a flying start with Brighton, in which he scored 11 goals, the league goals dried up for Bremner but strike partner Nelson couldn’t stop scoring as Albion powered their way to automatic promotion.

Second spot behind Sunderland was clinched via a 2-1 Goldstone win over Bristol Rovers on 7 May, Bremner finally ending his goal drought with a diving header, and Nelson, inevitably, getting the winner – his 32nd goal of the season.

What was all the more remarkable about the pairing was that it was the first season Nelson had played as an out-and-out striker.

Back in the second tier in 1988-89, Albion struggled to make an impression against better quality opponents although Bremner did score 15 goals, including a hattrick in a New Year’s Eve 4-0 mauling of Birmingham City. In September 1988, he took over the goalkeeper gloves (below) at home against West Brom when Perry Digweed was forced off with a serious groin injury.

In a matchday programme interview, Bremner said: ”I’m probably enjoying the game more than at any time before. I regret not coming into the professional game earlier but I’m delighted at the way things have turned out.

“We always thought we could do well at the Goldstone and after two years of hard work I’d like to think that we can put the club back on the map and, besides, I’d like another try in the First Division.”

The programme notes declared: “It’s his consistent scoring record that has opposing defenders on tenterhooks. His total commitment invariably creates an opportunist goal and he is a popular player with the fans.”

Brem runBremner scored 12 in the 1989-90 season, five of them coming in the space of a week at the start of the season! He was virtually ever-present but Albion struggled in the lower half of the table for most of the season. His goal in a 1-1 draw away to Blackburn in the final game of that campaign was his last for the club. In 134 games (plus three as sub), he’d scored 36 goals.

He moved on to Peterborough United in the close season as manager Lloyd had a new strike partnership up his sleeve in the shape of John Byrne and Mike Small.

After a year at Peterborough, Bremner moved back to Scotland to play for Dundee but in the spring of 1992 had a month’s loan spell at Shrewsbury Town.

Back in the far north of Scotland he had spells as player-manager with Brora Rangers and his old club Deveronvale then in 1995 he became youth team manager at Gillingham and stayed for eight years, and was then academy coach at Millwall for three years. He subsequently coached youngsters in Kent, at an academy and at an independent school.

  • Pictures show the front page of the Evening Argus following Albion’s promotion from Division 3 in 1988 with Bremner diving to score; a shot of Bremner in action against West Ham that appeared on the front of a matchday programme, a portrait from a matchday programme at the beginning of the 1989-90 season, and other action pictures from matchday programmes.

Cup winner Bert Murray: Brighton’s People’s Player

5-bert-v-villaON HOLIDAY in Jersey in 2016 my eyes were drawn to a picture on a display in St Helier’s Fort Regent entertainment complex.

“That’s Bert Murray,” I declared to my bemused wife, and, let’s face it, who would have thought Brighton & Hove Albion’s combative former Chelsea and Birmingham City winger would still be on a public display 45 years after the picture was taken?

The display featured sports stars from Jersey who had gone on to make a name for themselves – and, ironically, the picture in which Bert appeared (below) was about Geoff Vowden (born in Barnsley but raised in Jersey), then with Aston Villa, but a player who had been a teammate during Murray’s five years at St Andrew’s.

1-jersey-posterVersatile Murray – mainly a winger but equally adept at right back – wrote himself into the Albion’s history books when he was bought from Birmingham with funds raised by fans.

But let’s go back to the beginning. Born in Hoxton, London, on 22 September 1942 Murray started his football career with Chelsea in 1958 and scored in the first leg of their 1960 FA Youth Cup Final win against Preston as part of a team which spawned many future star players, such as Peter Bonetti, Terry Venables and Bobby Tambling.

Bert made his Chelsea first team debut in 1961 and in 1963 was part of the squad that won promotion from Division 2. His form for Chelsea attracted the England selectors and in the 1964-65 season he played in six of England under 23s’ seven games, scoring on his debut.

That was on 25 November 1964 in a 5-0 romp over Romania at Coventry’s old Highfield Road ground when Alan Ball, Mick Jones, Alan Hinton and Martin Chivers also scored.

Sadly for Bert, that was the only win he experienced as an England player: in the remaining games there were four 0-0 draws and a 1-0 defeat to West Germany. Other big name players who were part of the same team included Nobby Stiles, Norman Hunter and George Armstrong

Murray’s final international was in front of 70,000 fans in Austria on 2 June 1965 when his Chelsea colleague Bonetti had taken over in goal from Gordon West and Ball, who, like Stiles would become part of the following year’s England World Cup winning team, was sent off.

2-1965-lge-cup-winnersAt least at club level in 1965 Murray won some silverware (above image discovered on The Shed End Chelsea fans website), playing alongside Bonetti, Venables, Eddie McCreadie, Barry Bridges and John Boyle as Tommy Docherty’s Chelsea won the League Cup in April via a narrow 3-2 aggregate win over Leicester.

Murray + Bridges ChelseaMurray and Bridges alongside each other in a 1963-64 Chelsea team picture.

In the same season, Chelsea were top of Division One for nearly the whole season, and were looking good for the domestic treble but lost 2-0 to Liverpool in the FA Cup semi-final.

The young team started to show signs of strain and slipped to third in the league. Murray and Bridges were amongst a group of eight players who defied a curfew when the team were staying in Blackpool prior to a game against Burnley and the manager sent them home. The team Docherty put out capitulated 6-2.

According to ‘Bluebeard’ on theshedend.com the following nearly-but-not-quite season – fifth in the league, beaten FA Cup semi-finalists again and Fairs Cup semi-finalists – led to Docherty breaking up the team and selling Murray, Venables, Bridges and George Graham.

So, in 1966, having scored 44 goals in 183 games, Murray was transferred to Birmingham for £25,000 and Bridges went too, as Birmingham’s new wealthy owner, Clifford Coombs, splashed the cash for manager Stan Cullis.

3-brumbertThe pair were part of the side which in successive seasons got to the semi-final of the League Cup (in 1967) and FA Cup (in 1968) only to lose on both occasions. Because these things are important in the Midlands, joysandsorrows.co.uk remembers Murray as part of the 1968 Blues side who beat rivals Villa home and away. In five years, he played 132 games scoring 22 goals.

murray brum

It was the Blues former Brighton manager Freddie Goodwin who loaned him to his old club in early 1971. The loan became a permanent move thanks to £10,000 raised through innovative manager Pat Saward’s famous Buy-a-Player scheme which saw fans respond to the club’s lack of cash to bring in new players by coming up with sponsored walks and suchlike to raise the necessary money to enable Saward to bring in new faces. Thus Murray was swiftly dubbed the People’s Player.

4-bertwillie1971Saward brought in Willie Irvine on loan from Preston at the same time and the pair combined well on 10 March 1971 (pictured above by the Evening Argus before the game) as high-flying Fulham were beaten 3-2. In Irvine’s 2005 book with Dave Thomas, Together Again, he recalls how the pair hit it off and began a friendship that endures.

Murray was an influential right winger who made and scored goals and he became a reliable penalty taker too, notably keeping a cool head from 12 yards in the 12-game unbeaten run in 1972 which culminated in promotion as runners up behind Aston Villa.

In the famous game televised by BBC’s Match of the Day at home to Villa in April 1972, Saward moved Murray to right back to replace previously ever-present Stewart Henderson. It wasn’t completely alien to him, though, because he’d slotted into that role on occasion at Birmingham.

The photographers were busy during that tightly-fought 2-1 win against Villa and several different shots of Bert’s tussle with Villa’s talented winger Willie Anderson appeared in the newspapers and magazines following the game (see pic at top of article).

While others might have been grabbing the bulk of the goals and the headlines, Murray’s consistent performances earned him the player of the season award (below, receiving the award from chairman Tom Whiting).

murray poy

The newly-promoted side struggled badly and Saward chopped and changed the line-up, bringing in a host of new faces – including Bert’s old Chelsea colleague Bridges – as he tried in vain to find the right formula to keep the Albion up. But Murray was one of the few who kept his place at the higher level, mainly back in midfield. He took over the captaincy from Ian Goodwin and contributed nine goals in 39 appearances.

Although eventually the side clicked in the final third of the season, the damage had been done early on and the recovery wasn’t enough to avoid an immediate return to Division 3.

Murray wrote in the matchday programme: “The last two months have been amazing and although I say it myself I beleive that we have played some really good football recently. I also believe we deserve a better fate.”

He added: “We must hope we have learned our lessons well for next season.” Murray appeared in the front row of the 1973-74 team line-up but his time on the south coast was drawing to a close – along with manager Saward. Murray was involved in only two games as a substitute in October and after a total of 102 games and 25 goals he moved on to Peterborough United, initially on loan and then signing permanently.

It was Noel Cantwell, the man Saward had served as assistant manager at Coventry City, who signed Murray for Posh. “He needed a right midfielder,” Murray said in a 2012 interview with the Argus. “I went up there and had four wonderful years. I still see some of the lads now.”

Saward, with his own days at the Goldstone numbered and, without naming any names, wrote some cryptic programme notes for the 13 October home game against Halifax. “In deciding that a player can leave a club, the manager must consider the player’s contribution to the club and decide whether he fits into his plans for the future,” he wrote.

“When a manager decides it is time for the player and club to part he is not necessarily governed solely by the ability of the player but he has to look at his squad as a whole and assess whether there are younger players with longer futures waiting their chance to come through.

“A governing factor must be that the strongest possible team should be fielded at all times and the manager must decide when other players should take over from established favourites.”

In the programme for the 24 October game with Southport – by which time Saward himself had been sacked – there was a brief paragraph under the headline ‘Bert Murray Leaves’.

At 31, Bert still had plenty of football left in him and he went on to make 123 appearances for Posh, scoring another 10 goals, before retiring and going into the pub trade, in Market Deeping, nine miles north of Peterborough.

Many have been the occasions Albion fans following the team at London Road have taken a detour to pop in to see Bert and chat over old times over a pint.

In 2013, when he had his 70th birthday, The Society of Independent Brewers did an article about his 20 years running Everards pub The Bull in Market Deeping with his wife Eileen. They had also spent 17 years at two other pubs in the town, The Winning Post and The White Horse.

“Everards have been good and seem happy with what we are doing here. So if they are happy, Eileen and I plan to keep on going for a few more years yet as we really enjoy running the pub,” he said.

In September 2013, Bert returned to Stamford Bridge for a 50th anniversary reunion with the Chelsea ‘class of ‘63’ – chatting over old times over dinner with Terry Venables, John Hollins, Peter Bonetti, Barry Bridges, Ken Shellito and Bobby Tambling.

Pictures from my scrapbook , the internet and the Albion matchday programme.

Below, the Goal magazine feature ‘The Girl Behind The Man’

Barry Lloyd’s turbulent time as Brighton boss

Screen Shot 2021-05-05 at 09.51.14

HISTORY may have judged Barry Lloyd’s reign as Brighton manager unfairly: while bleak times cloud the memory, the former Fulham captain did chalk up some successes.

For instance, it’s worth remembering he put together two of the most entertaining strike partnerships in Albion’s history.

However, when managers start getting involved in the boardroom, it’s probably not going to end well and that certainly proved to be the case after Lloyd was handed the role of managing director.

Frankly, there is probably not enough space in one blog post to cover the various off-the-field shenanigans that were an ugly backdrop to the Lloyd era.

From an outsider’s perspective, it appeared he was the unfortunate public figure put up to deal with a huge amount of flak generated by others wielding power in the background.

Inheriting the hotseat at a time of financial turmoil, from a distance it could be said he did well to win promotion as well as coming mighty close to restoring the elite status lost in 1983.

But fans who had seen huge success under high profile bosses were not best pleased to see their club’s fortunes put in the hands of someone who had previously only managed outside of the league.

Let’s look first at Lloyd’s playing career because, from early on, he was obviously a shrewd observer who made contacts he would be able to call on in later years.

Born in Hillingdon on 19 February 1949, Barry’s early footballing ability was rewarded with selection for the Middlesex and South of England schoolboy sides. He was signed up by Chelsea and was in their 1964-65 youth team alongside former Albion right-back Stewart Henderson in defence and future England international and Chelsea legend Peter Osgood up front.

In an extended interview with Fulham’s club historian, Dennis Turner, Lloyd recalled: “I chose Chelsea because under Tommy Docherty’s management they were an exciting team, with the likes of Osgood, Charlie Cooke and Bobby Tambling.”

Former Albion player Dave Sexton was the reserve-team manager – “a really nice man and terrific coach” – and Lloyd says in his four years at Stamford Bridge he learned a lot.

He made his debut in the top flight in April 1967 aged just 18, but competition for places was tough and, after only 10 first team appearances, in January 1969 he moved to neighbours Fulham with their centre half John Dempsey moving in the opposite direction.

lloyd-fulham-goal

Fulham were struggling for survival in the old Second Division having been relegated from the top flight and the man who signed him, Bill Dodgin, was their fourth manager in a year.

They dropped down into the old Third Division but as part of his rebuilding, Dodgin made Lloyd captain in succession to the legendary Johnny Haynes, who was coming to the end of his career.

Lloyd is pictured below getting in a header against the Albion at the Goldstone, watched by John Napier (left) and Stewart Henderson. The packed East Terrace never looked like that by the time Lloyd was sitting in the Albion manager’s chair.

Lloyd at Goldstone

Fulham regained their tier two status in 1971 when they went up from Division III as champions. Manager Dodgin was sent packing in the summer of 1972, though, and Alec Stock took over, famously bringing in a number of top name players nearing the end of their careers – notably one Alan Mullery, along with Bobby Moore.

Lloyd remained part of the set-up but when Fulham surprised everyone by reaching the FA Cup Final against West Ham in 1975, he had to be content with what in those days was the single substitute’s berth on the bench, and didn’t get on.

Nonetheless, he chalked up 290 games for Fulham, before having brief spells at Hereford and Brentford (where Dodgin was the manager) and ending his playing days with Houston Hurricanes in the United States.

“I lived in Texas for a year. The league was never going to last but I learnt a lot about how the game can be promoted. They were very good at that over there,” he said in a matchday programme article. “Everyone was made to feel part of the club. It was an interesting experience; I’ve never regretted going.”

During his brief time at Hereford, Lloyd had an eye to the future and took his full coaching badge at Lilleshall, which wasn’t far away.

After his time in America came to an end, he got his first managerial experience with Yeovil Town (then a non-league club) and then headed to Sussex where he took Worthing from the Second Division of the old Isthmian League to runners-up in the Premier Division.

It was in 1986 when he got the call from Mullery to become reserve and youth team manager at the Albion. Dodgin was also on the staff.

lloyd desk

In January 1987, Mullery was unceremoniously dumped and Lloyd came out of the shadows to take charge. Perhaps what fans didn’t know at the time was that the day after Mullery left, Lloyd was summoned to a meeting with chairman Bryan Bedson and told to “get rid of everyone” because the club was going bust.

Against that backdrop, it was 15 games before the side managed to register a win under Lloyd and, unsurprisingly,  Albion were relegated. Some of the mainstays of the side, like Danny Wilson, Eric Young and Terry Connor were sold. Fortunately, Lloyd was able to re-invest part of the proceeds from those sales in some buys who gelled together to form a promotion-winning team.

Screen Shot 2021-05-03 at 20.37.12He returned to former club Chelsea to secure the signing of centre back Doug Rougvie who was made captain and he paired left winger Garry Nelson, a £72,500 signing from Plymouth, with tenacious Scot Kevin Bremner, from Reading, to lead the line. Nelson in particular was a revelation, scoring 32 goals and voted player of the season.

Lloyd reckoned the backbone of the side were two other shrewd signings: Alan Curbishley and Gary Chivers. “Alan was a very level-headed guy, an excellent passer and really disciplined,” he told Spencer Vignes in a matchday programme article. “Chivers was exactly the same, and a real joker at the same time. But there were a lot of great individuals in that side.”

The following two seasons saw Albion maintain their status with lower half finishes but, with the Goldstone Ground crumbling and debts mounting, there was little investment in the team and Lloyd had to use all his contacts to try to find some gems.

One was former England international winger Mark Barham, another was a former Soviet international, Sergei Gotsmanov, a real crowd-pleaser obviously capable of playing at a higher level (as was proved when he opted to join Southampton the following season).

Then, in 1990-91, he rescued two forwards languishing with also-ran clubs in Europe and together John Byrne and Mike Small were superb in attack as Brighton made it to the play-off final at Wembley only to lose 3-1 to Neil Warnock’s Notts County.

No-one had been expecting Brighton to get a tilt at promotion, particularly as the season had once again begun with big money departures of players like Keith Dublin and John Keeley.

But with Byrne and Small on fire and former Fulham and Chelsea winger Clive Walker added to the squad they clawed their way into contention and famously clinched the play-off spot on the last game of the season, courtesy of Dean Wilkins’ curling free kick past Ipswich Town’s Phil Parkes.

Another crucial signing that season was thanks to one of Lloyd’s old Chelsea teammates, George Graham. The Arsenal boss loaned cultured central defender Colin Pates to the Seagulls and he proved a mainstay in the final third of the season. Pates would later sign permanently.

Even though they were clearly beaten by the better side on the day, looking back now, I don’t think anyone could have realised what bad news it was for Albion not to win the final against County.

Starved of the funds promotion would have delivered, Lloyd was forced to sell star performers Small and Byrne and, 11 months after appearing at Wembley, Albion were relegated back to the third tier.

Lloyd had tried to repeat his previous successful European scouting mission with two former league players, but the hapless Mark Farrington turned out to be one of the worst buys ever, managing to score one solitary goal while former Arsenal youngster Raphael Meade fared slightly better but only just got into double figures.

Mark Gall, a £45,000 signing from Maidstone, arrived towards the end of October and ended up top goalscorer and was player of the season, but his 14 goals were still not enough to spare the team from the drop.

In the following season, the very survival of the club was under serious threat with the taxman chasing an unpaid bill. Lloyd rescued the club at the 11th hour by managing to secure a £350,000 fee for goalkeeper Mark Beeney (bought two years earlier from Maidstone for £25,000), former Albion winger Howard Wilkinson buying him for League Champions Leeds United.

With the financial issues continuing in the background, a run of only two wins in 18 league games in the first half of the 1993-94 season eventually brought the Lloyd era to an end – the axe wielded by chief executive David Bellotti, who had arrived only a month earlier.

Fans who were euphoric to see Lloyd go might well have felt differently if they’d known what would eventually transpire, but that’s a story for another day.

The record books show Lloyd made a total profit of £1.2m in his seven years at the helm and he certainly knew his way around the transfer market, particularly in Europe, when it was a lot less fashionable than it is today.

Another of his discoveries was Dean Wilkins, playing for FC Zwolle in Holland, and in 2007 – 14 years after he had left the Albion – Lloyd returned as chief scout during Wilkins’ reign as first team manager.

Also part of the set-up then was director of football Martin Hinshelwood, who had been Lloyd’s assistant during his time in the dugout. Lloyd later returned to the club to assist in the recruitment department but retired in 2021.

He died aged 75 on 28 September 2024 and players in the Chelsea v Brighton game that afternoon wore black armbands in tribute to him.

Lloyd in 2022