When Albion legend Peter Ward went from hero to villain

NOT FOR THE first time, Peter Ward was in the headlines for scoring at Brighton’s Goldstone Ground – but this time it was in the colours of Nottingham Forest.

It was 20 February 1982 and the quicksilver striker whose goals had endeared himself to the Goldstone Ground faithful as the Albion rose from the third tier to the elite netted against his old pals.

He didn’t score many headers but he did on his return to Hove with Forest and his goal on the stroke of half-time was the only goal of the game.

It was also something of a rarity because, although he’d been a prolific scorer for Brighton, it was one of only seven he scored in 33 appearances for Forest.

“Brighton’s one-time hero Peter Ward turned villain by firing Forest’s winner,” wrote Arthur Hopkins in the Sunday Mirror. “His artistry and aggression also appeared to damage Steve Foster’s chances of gaining his first cap for England. (It didn’t: Foster made his England debut three days later in a 4-0 win at Wembley over Northern Ireland and so became the first Albion player for 57 years to play in a home international for England).

“Brighton manager Mike Bailey agreed that Foster was one of three defenders who should have shut out Ward in the 45th minute,” wrote Hopkins. “The pint sized striker headed in magnificently from a Bryn Gunn cross….watched by England manager Ron Greenwood. Ward took on Foster and Co almost on his own, twisting and turning confidently.”

In similar vein, Paul Parish in the Sunday Express, wrote: “Peter Ward went back to Brighton to revive memories of his glittering goalscoring days at the Goldstone Ground….and ended Nottingham Forest’s barren run of six weeks without a win.”

The veteran Argus Albion scribe John Vinicombe said Ward was “often quite scintillating” leading his old club a merry dance and “impudently settled the issue with a header, which has never been his strong department”.

Ward in action for Albion against Forest before moving to the City Ground

The corresponding fixture in the previous season (on 11 October 1980) had been Ward’s last game for the Albion before moving to the opposition (the visitors won 1-0 that day too, Ian Wallace scoring on the stroke of half-time and Peter Shilton having a blinder in goal).

Ward had come close to joining Forest a year earlier, when the man who’d bought him for the Albion, Brian Clough’s assistant Peter Taylor, had reached an agreement with Brighton chairman Mike Bamber. But Clough pulled out of the deal at the last minute, a decision that irked his long-time managerial partner, who revealed in his autobiography With Clough by Taylor: “I wish Peter Ward had signed for us earlier. I saw Ward slotting straight into (Tony) Woodcock’s position, with Trevor Francis striking from midfield; everything about the deal looked right, yet everything went wrong.”

Born in Lichfield on 27 July 1955, Ward was only 4’8” when he left school and, because he was told he was too small to make a career playing football, he got a job as an apprentice engine fitter at Rolls Royce and played local football in the Derby area in his spare time. The detail of those early years can be discovered in Matthew Horner’s excellent biography of Ward (He Shot, He Scored, Sea View Media), and in my previous blog post on Ward.

Scout Jim Phelps recommended Ward to the then non-league Burton Albion manager Ken Gutteridge having worked with the freescoring player at a Sunday afternoon side, Borrowash United.

Taylor recalled that back in 1975 his assistant at Brighton, Brian Daykin, had not been convinced on first scouting Ward. But Gutteridge, who’d managed the player at Burton and then moved to the Albion as a coach, insisted they both take another look, after which they reckoned Ward had shown enough class touches on a bad pitch to warrant a £4,000 gamble.

Debut scorer Ward breezes past veteran Terry Paine at Hereford

The gamble paid off big-time for the Seagulls. Ward scored after just 50 seconds of a 1-1 draw at Hereford United on 27 March 1976 in front of the Match of the Day cameras, the first of 95 goals in 227 appearances for the Albion.

Ward and Mellor were a prolific goalscoring partnership

After Alan Mullery succeeded Taylor, Ward just got better and better playing alongside Ian Mellor and set a club record of 36 league and cup goals, topping the national scoring charts, in the 1976-77 season as Albion won promotion from the third tier. Although he never hit such heights again for the Albion, he was top scorer for the next three seasons: bagging 17 and 13 in what is now known as the Championship and 18 goals in the top division.

Unsurprisingly, there was international recognition of his feats, first for Dave Sexton’s England under-21s in September 1977 for a game against Norway at the Goldstone Ground when he scored a hat-trick in a 6-0 win. The following month Hove-based Greenwood called him up to the full England squad for a game against Luxembourg, although he wasn’t involved in the match.

When Albion struggled to come to terms with life amongst the elite, and Ward managed only two goals in the first three months of the 1979-80 season, Mullery was prepared to swap him with Derby County’s Gerry Daly – but Daly rejected the idea.

Then, with Taylor pulling the strings, Forest had a bid for Ward accepted by Albion, but Clough changed his mind and withdrew the offer. Clough doubted his mate’s judgement and asked: ‘Are you right about Ward?’

“I felt floored and insulted,” said Taylor. “‘Right?’ I shouted. I’ve got every detail about him except his fingerprints. I’ve bought him once; I’ve played him. He’s tried and tested. I know him as well as I know you’ – and with that, I left the ground.”

Taylor pointed out: “Ward has scored a hat-trick for England Under-21s and had a place in the full England squad but I don’t think he’ll realise his full potential because of inconsistency. Yet I like him. He is very good with his back to goal because he can turn and lick defenders and finish. That’s a rare quality – sticking it in the net.”

All this happened shortly before bottom-of-the-table Brighton – winless for 11 matches – prepared to visit third-placed Forest, the European champions, league runners up and League Cup holders who’d not lost a game at home for 49 matches.

So, the stage was set and if Ward felt he had a point to prove, he certainly delivered. “Apparently unwanted, Ward positively sparkled and caused havoc in the Forest defence,” Tim Carder and Roger Harris’ history of the Albion noted.

Gerry Ryan’s goal in the 12th minute stunned the City Ground and a rearguard action led by debut-making experienced defender Peter Suddaby alongside the outstanding Foster, plus a Graham Moseley penalty save, enabled Albion to pull off the unexpected and record their first away victory in the top-flight. It was Forest’s first home defeat in the league for more than two years.

Ward, with a new strike partner in Ray Clarke, returned to his old goalscoring ways across the remainder of the season and Albion retained their top tier status. At the end of that season, Ward won his one and only full England cap, going on as a late substitute for Alan Sunderland when England beat Australia 2-1 at the Sydney Cricket Ground on 31 May 1980 (Glenn Hoddle and Paul Mariner scored for England). Joe Corrigan was in goal for England and Russell Osman played alongside Terry Butcher in the heart of the defence.

As for Ward, Forest didn’t give up on him and almost a year after their previous stalled attempt to prise him away from Brighton, they finally did the deal.

He’d been ever present for Albion since the start of that campaign but had only scored twice.

Although Ward hadn’t always seen eye to eye with Mullery, the news he was moving on took him by surprise. He only found out when he was at a friend’s house and it came on the news!

In a curious transfer triangle, Forest wanted Ward to replace Garry Birtles, who they’d sold to Manchester United and United’s Andy Ritchie in turn moved to Brighton to fill the vacancy made by Ward’s departure to the East Midlands.

Hindsight is a wonderful thing, of course, but in 2020, speaking to Richard Newman on the Football, Albion and Me podcast, Ward said: “Looking back now, maybe I should have stayed at Brighton a bit longer.”

One thing was for sure, the man who’d first brought Ward to Brighton, Taylor, rated him highly and went on record to explain why he was worth the £400,000 Forest paid for him.

Ward had made his debut in Forest’s 2-1 win over Leeds on 22 October 1980 and scored his first goal for them in his third game, a 2-1 home win over Southampton. Taylor told Shoot! magazine: “Ward tore Leeds apart. His speed, skill and eye for openings proved too much for them.”

In the days when most clubs chose one tall striker and a nippy shorter one alongside, some observers questioned Forest pairing the diminutive Ward and Ian Wallace (a £1.25million signing from Coventry). Taylor rebuffed it, saying: “There is a lot of nonsense talked about how tall strikers should be. The important question for any managerial team is… can this lad play? In the case of Peter Ward, the answer is definitely ‘yes’.”

The hopes for Ward and Wallace were front cover material for football magazine Shoot!

He added: “In fact, I am convinced that when he moves from Brighton back to his native Midlands and settles down, he will make a lot of people sit up and marvel at his ability.

“We are more interested in the basic ability of our two strikers. And there can be no question that they pose nightmares for big defenders. Players with the qualities of Wallace and Ward will always get goals and always worry defences.

“I don’t think people know just how good a player Ward is. It is just a matter of time before he settles into the Forest way of things, and then we will see him at his best.

“The fact that neither of these players happens to be a giant is neither here nor there. Ability is the key, not stature. And these players have the ability.”

In the same Shoot! article in which Taylor sung Ward and Wallace’s praises, strapping centre-back Willie Young (who briefly played on loan for Brighton in 1984) said: “The modern striker has to be sharp, mobile and capable of pulling a defence out of position.

“The days of the big man standing in the box waiting for a high ball to knock down are fast fading.

“Ward and Wallace will make it difficult for big defenders because they are quick and skilful and can turn you if you lose concentration. Give them room and they will create problems.”

Arguably the history books would suggest Clough was ultimately right to be sceptical about Ward, although the player himself has never reflected badly on his time at Forest.

“I had a great time at Forest. I got on well with the lads and had a laugh,” he told Spencer Vignes in the book A Few Good Men (Breedon Books, 2007).

While he also always got on well with Taylor, his relationship with the erratic Clough was a lot stormier which meant he was in and out of the side. Ward was never afraid to speak his mind and, as Vignes covered in his book, that didn’t go down well with idiosyncratic Clough’s schoolmasterly style of managing.

Ward told the journalist: “There were good days and there were bad days. Sometimes he would say ‘That’s fantastic, you had a good game’. Once, against Valencia, he chose me as Man of the Match. But at other times, well you just struggled to work out what was going on. I remember playing Paris St Germain and I had a horrible game. Afterward he goes ‘That’s the last time you’re playing for me’. Next game I was playing again. You never really knew what to expect.”

Ward said that Clough was troubled by a heart murmur at the time and would fly off to Spain to recuperate. “Peter Taylor was picking the team. It got to the point where I’d start a game one week, then be on the bench the next when Clough came back.”

Clough and Taylor’s former winger Alan Hinton offered Ward a way out. He had moved to America to coach Seattle Sounders but was back in the UK watching Forest Reserves against Man City Reserves. Ward scored five and afterwards Hinton made an approach to take him on loan.

In He Shot, He Scored, Hinton explained: “I was looking for a striker and at the time it seemed to me that big target men were going out of fashion. Peter was small and quick and I thought that his style would really work for us.

“The English game wasn’t in a good financial state and clubs were keen to loan players out, so it wasn’t hard to convince Forest to let us have Peter. I liked him a lot — he was bubbly, liked a challenge, and was a Derby boy too!”

Ward was in good English company because the Sounders team also featured Steve Daley, Kenny Hibbitt, Gary Mills, Roger Davies and goalkeeper Paul Hammond.

It turned out to be a good move for Ward because Seattle finished as runners up in what was known as the Soccer Bowl and he was named North American Soccer League’s Player of the Year.

However, terms couldn’t be reached on a permanent move and he flew back from America, went into training on Thursday and was on the bench for Forest at Spurs on the Saturday.

In Ward’s own version of events: “I went on after 25 minutes because someone went off injured and I played well (although Forest lost 4-1).”

He played in the following two games but there were still issues between him and Clough.

That was when he made a triumphant return to his spiritual home – Brighton. Clough agreed to a loan deal and on 23 October 1982, backed by a crowd nearly 9,500 higher than for the previous home game, Ward once again ran out for the Albion. Although he didn’t score, the Seagulls beat table-topping West Ham 3-1 with goals from Steve Gatting, Michael Robinson and Gordon Smith.

Although he also failed to score against Spurs and Liverpool, he was bang on target against Manchester United, the club he’d supported as a boy, and he later reckoned it was his all-time favourite goal.

On the right side of the goal about 15 yards out he controlled the ball with his chest and, as it dropped, he volleyed a cracking shot past Gary Bailey. It was the only goal of the game.

But when four defeats on the trot followed, the club dispensed with the services of manager Bailey, and put chief scout Jimmy Melia and coach George Aitken in joint charge.

Albion were struggling at the foot of the table and although Ward scored again in a New Year’s Day home game with Watford, it finished 1-1. Remarkably, just two days later, Ward was allowed to play against his parent club, Forest, when Robinson scored in another 1-1 draw (Young scored for Forest), maybe not surprisingly 5,000 fewer people watching the second home game within three days.

Only goal of the game scorer Ward celebrates in the bath with teammates after the FA Cup win at Newcastle

It was only the FA Cup that would provide some respite from the league gloom. Ward, back on the St James’s Park pitch where he, Gerry Ryan and Brian Horton had scored in the 3-1 win that sealed Brighton’s promotion to the top level for the first time, bagged the winner in a 1-0 third round win when Newcastle felt they’d been robbed.  Injury kept him out for a few weeks but he was back in the side when Albion upset the form book to win the fifth round tie at Liverpool.

Not surprisingly, Albion wanted to keep him and he wanted to stay. But Clough wasn’t having any of it.

At that time, Clough’s Forest hadn’t been to a FA Cup Final and he told Ward: “Son, I’ve never been to a Cup Final. Neither are you.”

Ward recounted: “Those were his exact words. That’s when I said ‘**** off then. I’m leaving’. It’s like he was doing it purely out of spite, the pillock.”

Ward never re-appeared for Forest and it can only be the stuff of dreams to have imagined how Albion might have fared with regards their league status and the end-point of the FA Cup Final.

If it had been him instead of Gordon Smith presented with the chance to win the trophy in the dying minutes, he told Vignes unequivocally: “I’d have scored. I’d have put it right in the corner with my left foot to Bailey’s right.”

But back in the real world, by the end of 1983 Forest cut their losses and sold Ward to Vancouver Whitecaps for £20,000; the beginning of what became a 13-year career playing mainly indoor football in America, although he did return to the outdoor game with Tampa Bay Rowdies in the summer of 1989 when former Albion teammate Mark Lawrenson was a player-coach. Ward eventually settled in Florida.

All-time Albion hero Peter Ward scored inside a minute of debut

ward v bpool

ARMS aloft in familiar salute to yet another goal, the smiling footballer in a black and white picture on a Florida football club’s website dates back 40 years!

All around the world, it seems, Peter Ward’s goalscoring exploits for Brighton & Hove Albion are still the stuff of legend.

Four decades may have come and gone but the memories of this mercurial talent have never dimmed.

FC Tampa Rangers say of their youth coach: “During the 1976–77 season at Brighton, he scored 36 goals, beating the club record and winning him the golden boot.

“He is still revered by Brighton fans who sing a song dreaming of a team in which every player is Peter Ward: ‘We all live in a Wardy Wonderland’.”

If the word legend gets bandied about a little too frequently, where Peter Ward is concerned it is perfectly apt.

1-ward-scoresFew Brighton players have managed to approach the esteem in which this extraordinary talent is held by supporters who saw him score the goals which took the Seagulls from perennial third tier also-rans to a place among the elite.

It takes genuine talent, bravery and skill to score goals at all three levels but Ward delivered. In 220 games for the Albion (plus seven as sub) he scored 95 goals.

In his splendid 2007 book, A Few Good Men (The Breedon Books Publishing Company Limited), Spencer Vignes refers back to 1980 and says of Ward: “No centre forward since has managed to steal his crown. Some have come close – Garry Nelson and Bobby Zamora spring to mind – but Wardy remains special, the golden boy of what proved to be a golden time for the club.”

I was sorry to have missed Ward’s latest return to Brighton when in 2016 he joined some of the Goldstone heroes of the past at the Theatre Royal.

Impishly donning a curly wig on top of his now bald pate to make his grand entrance, Ward showed he’d still got something of the showman about him.

There was never a shortage of superlatives to describe his skills on the pitch. While his dad Colin was a compositor on the Tamworth Herald, his son’s talents with a football filled dozens of column inches in a variety of football publications.

PW green BWAlan Mullery, the manager who benefited most from his audacious skill and compared him to the great Jimmy Greaves, said: “He was just the skinny little kid who could do fantastic things with a football.”

Mullery told Shoot: “Peter has the ability to kill a ball no matter how it comes at him. His pace over short bursts is incredible and he shoots powerfully and accurately with either foot.”

He continued: “Above all else, Peter’s strength on the ball, for a player of his stature, is remarkable. He fools defenders who believe they can easily knock him flying.”

Two of Ward’s former teammates told Vignes what made him so special. “He had this long stride that just seemed to take him away from people,” said Peter O’Sullivan. “One step and he’d be gone. Once he got goal-side of a player, that was it really – bang! Nobody ever seemed to be able to catch him, even in training.”

Brian Horton joined the club around the same time as Ward and said of his younger teammate: “He was this thin, scrawny little player that needed to learn the game, but his finishing was unbelievable, absolutely unbelievable.”

Nottingham Forest fans will have less happy memories of a player the managerial duo of Clough and Taylor took to the City Ground as they strived to replace Garry Birtles and Trevor Francis with any pairing from Ward, Ian Wallace and Justin Fashanu.

It just didn’t work out for Wardy at Forest although he tells Vignes in A Few Good Men: “I had a great time at Forest. I got on well with the lads and had a laugh.”

While he always got on well with Taylor, his relationship with the erratic Clough was a lot stormier which meant he was in and out of the side.

When Lichfield-born Ward left school he was only 4’8” and because he was told he was too small to make a career playing football he got a job as an apprentice fitter at Rolls Royce and played local football in the Derby area.

The detail of those early years can be discovered in Matthew Horner’s excellent biography of Ward (He Shot, He Scored, Sea View Media).

Scout Jim Phelps recommended Ward to the then non-league Burton Albion manager Ken Gutteridge having worked with the freescoring player at a Sunday afternoon side, Borrowash United.

After joining the newly-promoted Brewers initially in the Reserves, the 1974-75 season was only a month old when he made his first team bow alongside former England internationals Frank Wignall and Ian Storey-Moore – and promptly scored a hat-trick in a 4-1 win over Tamworth, his hometown team.

By the middle of November that season, with 10 goals to his name, Ward’s scoring exploits had attracted the attention of league clubs and Brighton boss Peter Taylor, with plenty of contacts in the area, put in a bid.

The Burton chairman, Jim Bradbury, went public on the approach – which Gutteridge found completely unacceptable. He promptly resigned… and before long was appointed to Taylor’s backroom staff!

In the meantime, Burton resisted Brighton’s money and it later emerged that Gutteridge had told Taylor he would only take up the post on condition that Ward would eventually be brought to the Goldstone.

Taylor stuck to his word and eventually signed Ward for £4,000 in the close season of 1975.

The rest, as they say, is history and in researching for this piece it was difficult to sift through the multitude of material from my scrapbooks, programmes, books and other places to condense it all into something manageable.

Because of his popularity, most of the story is familiar to fans of a certain generation anyway and anyone who has not yet read Horner’s book should get themselves a copy because it is rich with material from Ward himself and others who played alongside him or observed him.

Scoring within 50 seconds of his Albion debut away to Hereford United in front of the Match of the Day cameras couldn’t have been a better start and the partnership he struck up with beanpole Ian Mellor was key to promotion from the old Division 3.

For what at times seemed like a fantasy coming to life, it’s intriguing to learn that Ward’s watching of the Bond film The Spy Who Loved Me on the eve of two games was followed the next day by him scoring hat-tricks.

In the 1977-78 season, he saw it before making his England under 21 debut at the Goldstone against Norway in a 6-0 win, and, later the same season, he saw it again before an away game at Mansfield and scored three once again!

It seemed a natural progression that Ward would make it to the full England team and he did eventually – winning one cap for a six-minute substitute appearance against Australia in May 1980.

In fact he made the full England squad three years earlier for a game against Luxembourg but wasn’t involved in the match itself and, by his own admission, reckons he blotted his copybook with manager Ron Greenwood by being ill in the room he shared with Trevor Brooking after going out drinking with Brian Greenhoff.

ward coverIn the way that all good things must come to an end, the beginning of the end of the fairytale came as Albion struggled to come to terms with their first season at the top level.

Ward was certainly not as prolific as he had been lower down the football pyramid although, as reported in my previous blog post, the arrival of Ray Clarke helped him rediscover his form to finish that season as top goalscorer with 17.

However, a return to his Midlands home territory looked increasingly likely. He nearly went to Derby in November 1979 but a swap deal with Gerry Daly fell through, and Forest also wanted him but Clough walked away from the deal.

Eleven months later, though, Clough and Taylor were back in for him when Birtles was sold to Man Utd, paying the Albion £450,000 for his services. Andy Ritchie, being displaced by Birtles’ move to United, promptly replaced Ward at the Albion.

Ward made just 33 appearances for Forest, scoring seven goals, and in 1981-82 went on loan to Seattle Sounders.

In the autumn of 1982, Brighton brought him back to the Goldstone on loan and it was in the fourth game of a 16-game spell that he scored (above) what he considered his favourite goal, the winner against his boyhood idols Manchester United at the Goldstone on 6 November 1982.

Ward was part of the Albion line-up that won that memorable FA Cup fifth round tie at Anfield en route to the 1983 FA Cup Final but it was to prove his penultimate game as the eccentric Clough quashed Ward’s desire to stay with the Seagulls and that potential trip to Wembley.

At that time, Clough’s Forest hadn’t been to a FA Cup Final and he told Ward: “Son, I’ve never been to a Cup Final and neither will you.”

That spelled the end of Ward’s time at the City Ground and by the end of 1983 he was sold to Vancouver Whitecaps for £20,000; the beginning of what became a 13-year career playing mainly indoor football in America, where he still lives.

Pictures from various sources: the matchday programme, Evening Argus and Shoot! / Goal.