Welsh international Peter Sayer added artistry to Brighton’s rise to the elite

NIMBLE-footed Peter Sayer was certainly a player for the big occasion: a Cardiff City legend and briefly a Welsh national team star.

At Brighton & Hove Albion, he was part of the team that memorably won promotion to the top division for the first time in its history.

He signed for the Seagulls for £100,000 just nine months after playing for his country in what was the only Wales victory over England at Wembley (on 31 May 1977).

Sayer was part of a Welsh team captained by Terry Yorath (father of TV presenter Gabby Logan) but with far fewer household names than their illustrious opponents.

Wales were managed by Mike Smith, the former Hove Grammar School teacher, while Don Revie’s England were captained by Kevin Keegan, playing up front alongside Stuart Pearson and Mick Channon.

The BBC highlights of the match show the diminutive Sayer getting on the end of a Leighton James cross but steering his header wide before James scored the only goal of the game from the penalty spot after he’d been upended by Peter Shilton.

Neil Moxley, for dailymail.co.uk in September 2011 discovered what had happened to that Welsh team since, which included jobs ranging from Wales boss to toilet roll business managers. Sayer, he reported, had become steward at a golf club in Preston, where he moved to after Brighton, and then run a pub in the area.

In Back Pass magazine in August 2013, Sayer was quoted as saying: It was an excellent time at Brighton. There were some very good players at the club and I was playing well.

“I especially remember when we won promotion to the old First Division at Newcastle in 1978-79.

sayer bwhs“We had our own train which we used to travel on to away games. It was great for team morale.”

He added: “I ended up in the reserves even though I was playing well. I got asked to go to Newcastle but failed the medical.

“The club then had an opportunity to sell me to Preston and they perhaps felt they needed to offload some players. Maybe I should have dug my heels in and fought.”

Sayer wasn’t a prolific goalscorer but he did get on the scoresheet in a memorable 3-3 draw at Orient that I went to in April 1979, when Martin Chivers scored his only goal for the Albion and another former Spurs star, Ralph Coates, was among the scorers for the Os.Jackson concedes Sayer

The game was covered by ITV’s The Big Match and broadcast to the nation the day after the game. Sayer scored after ‘keeper John Jackson, who later became a goalkeeping coach at Brighton, parried a Paul Clark thunderbolt and the Welshman cracked in the rebound.

There’s a very detailed look back at Sayer’s career on pneformerplayers.co.uk by Ian Rigby. His report says: “Occasionally he quietly attends Deepdale to watch North End, but on his return to Cardiff City, as a guest, he is treated as a former star player, which he was.”

A televised third round FA Cup tie between Cardiff and Spurs in January 1977 thrust Sayer into the limelight when his winning goal was seen by millions and can still be seen on YouTube today.

Rigby recounts: “He controlled the ball with his head and, with four defenders converging upon him, he smashed the ball past Pat Jennings. A sponsored car was just one of the perks that came Peter’s way after that goal.”

Born in Cardiff on 2 May 1955, Sayer grew up in the city and went to Trelai Primary School then Cantonian Comprehensive School. He played for his school at all levels and at each successive age group for the Cardiff Schools representative side. That led to him winning Welsh international caps at schoolboy level and later at youth, under-21 and full levels too.

He was awarded a professional contract with Cardiff in July 1973 by then manager Jimmy Scoular but he had to wait until February 1974, by which time Scoular had been replaced by former Leicester and Man Utd boss Frank O’Farrell, to make his league debut as a substitute against Blackpool.

By 1975, just as he was beginning to establish himself, he suffered a broken leg and dislocated ankle in a game at Southampton. Eighteen months later, though, he had recovered sufficiently well to earn his first international honour, playing for Wales Under-21s against England, at Molineux.

Sayer ultimately earned seven full international caps including that Home International win against England and two World Cup qualifying games, one being the controversial game against Scotland at Anfield when a diabolical refereeing decision robbed the Welsh.

Nicknamed ‘Leo’ because he sported the same-style perm as the 70s Shoreham-born pop singer who shared the same surname, Sayer was a regular in the Albion’s 1978-79 promotion-winning side.

He initially retained his place as Brighton strove to come to terms with the top division but when Alan Mullery decided to switch the mercurial Mark Lawrenson from defence to midfield, it was at Sayer’s expense.

In August 1980, Preston manager Nobby Stiles, the England World Cup winner, paid £85,000 to take Sayer to Deepdale, but his career there was beset by injuries and he was released at the end of the 1983-84 season and signed for Chester City for one season.

He subsequently played non-league for Morecambe, Northwich Victoria, Chorley and Southport.

Pictures from my scrapbook show the Albion matchday programme photograph of Sayer scoring in that game against Orient and, from the BBC coverage of England v Wales at Wembley in 1977, the winger looking exasperated after his header has gone wide. Sayer was quite a dab hand at snooker, too.

Howard Wilkinson – aka ‘Sergeant Wilko’ – began coaching at Albion

wilko bhaYORKSHIREMAN Howard Wilkinson was a key part of the first Albion side I watched. The former Sheffield Wednesday player was a speedy winger in Freddie Goodwin’s 1969 team.

But away from The Goldstone, he had already been sowing the seeds of his future coaching and managerial success.

My father was a founder of local amateur side Shoreham United, a Brighton League team, and the future “Sergeant Wilko” (as the press liked to dub him) was brought in to do some expert coaching with United’s first team.

I well remember as a young boy sitting on the sidelines in Buckingham Park, Shoreham, watching him put the players through their paces with various routines.

I waited eagerly with my autograph book as Wilkinson shared the benefit of his skills and experience with the willing amateurs.

I was chuffed to bits when he rewarded my patience with his signature at the end of the session but who would have thought the man before me would go on to manage League Champions Leeds United as well as the England national team!

I’ve since discovered how Wilkinson had taken his preliminary coaching badge shortly after joining Brighton in the summer of 1966. Readers of the matchday programme were told how Wilkinson was one of six Albion players who were taking the badge at Whitehawk under former Brighton wing half Steve Burtenshaw, who’d turned to coaching that year after his Albion playing career had come to an end.

By the summer of 1968, Wilkinson had already taken his full FA coaching badge at Lilleshall when only 25, and, as well as Shoreham United, he was coaching youngsters at Fawcett Secondary School, Brighton Boys, Sussex University and the Sussex County XI.

Born in the Netherthorpe district of Sheffield on 13 November 1943, he earned early recognition for his footballing ability playing for Yorkshire Grammar Schools and England Grammar Schools.

Wilkinson earned five caps for England Youth in 1962. He scored on his debut in a 4-0 win over Wales at the County Ground, Swindon, on 17 March 1962 in a side that also featured future full England international Paul Madeley (Leeds United).

He also appeared in the UEFA Youth Tournament in Romania the following month when England were beaten 5-0 by Yugoslavia, 3-0 by the Netherlands and drew 0-0 with Bulgaria. The following month he was in the England side beaten 2-1 by Northern Ireland in Londonderry in the Amateur Youth Championship for the British Association.

Wilkinson played local football with Hallam when he started to attract attention and was initially on the books of Sheffield United but it was city rivals Wednesday who took him on as a professional. The manager at the time was Vic Buckingham, known as the pioneer of ‘total football’, the philosophy later adopted by his protege Johann Cruyff.  But it wasn’t until the 1964-65 season under Alan Brown that Wilkinson broke into the first team, making his debut on 9 September 1964.

“My football league debut was a tough one against Chelsea, who were then top of the league, at Stamford Bridge,” he said. “We forced a 1-1 draw and I quite enjoyed the match.” He also played the following Saturday in the return fixture when they lost 3-2 at home to Chelsea (Bert Murray scored two of Chelsea’s goals). Wilkinson made 12 appearances across the season as Wednesday finished sixth in the old First Division.

The following season he scored both Wednesday goals in a 4-2 defeat away to West Ham United on 16 October 1965 and on 8 January he was on the scoresheet in a home 2-1 defeat versus Leicester City, but he only made eight appearances all season, playing his last game for the Owls on 19 March 1966. He wasn’t part of the Wednesday team who lost 3-2 to Everton in the 1966 FA Cup Final.

Wilkinson left Hillsborough for the Albion a few days after England won the World Cup and scored on his debut in the opening match of the season as Brighton drew 2-2 at home to Swindon Town. He was on the mark again two games later getting Albion’s goal in a 1-1 draw at Reading. He was also a scorer in one of the few highlights of that first season, when third tier Brighton beat Jimmy Hill’s top tier Coventry City 3-1 in a League Cup replay.

The winger from Wednesday continued to earn rave reviews for his performances until suffering concussion and a fractured cheekbone during a match away to Middlesbrough. In the days when medicine still had a long way to go, Wilkinson was out of the side for ages.

“I seemed to be out for an eternity after that injury,” Wilkinson told journalist Spencer Vignes in a matchday programme article. “They didn’t have the technology back then that they do today to mend injuries like that. I had an operation, they reset it, and I was on fluids for ages. It wasn’t nice.”

I’m grateful to the excellent Albion retro blog, The Goldstone Wrap, for digging out a quote from Wilkinson’s 1992 book, Managing to Succeed, in which he revealed this nugget about life on the south coast:

“When I was a player at Brighton, under manager Archie Macaulay’s guidance, we had some remarkable preparations for important matches and cup-ties. There were liberal doses of sherry and raw eggs, calves foot jelly, fillet steak, and plenty of walks on the seafront where we were taken to fill our lungs with the ozone.”

In five years with Brighton, he made 130 appearances (plus 17 as a sub), scoring 19 goals. He always had an eye towards what would happen after his playing days, explaining: “It was during my last year at Brighton that I decided to try and do a teaching qualification combined with a degree, ready for when I finished playing.”

He moved on from the Albion at the end of Pat Saward’s first season, having made only 18 starts under the new Irish manager. Jim Smith had contacted him to ask if he would join him at Boston United as player-coach. “It turned out that I would be on just as much money as I was at Brighton, even though Boston were non-league, so I went.”

Wilkinson enrolled on a degree course in Physical Education at Sheffield University and over four years combined coaching and playing with being a student, a husband and a father. On top of that, he ended up as manager after Smith left. Boston won the Northern Premier League title four times in his six years at the club and people started to take notice.

The FA appointed him as their regional coach for the Sheffield area and by 1978 he was helping out Dave Sexton and Terry Venables with the England under-21s. In December 1979, he joined Notts County as a coach under Jimmy Sirrel, eventually taking over as team manager for the 1982-83 season when County were a top-tier side.

In June 1983, he returned to Wednesday as manager and, in his first season in charge, steered them to promotion from the second tier. He kept them among the elite for four seasons.

Undoubtedly the pinnacle of his career was guiding Leeds United to the League Championship in 1992. He moved to Elland Road in 1988 and built a decent side captained by the future Scotland manager Gordon Strachan.

They won the last of the old Football League Division One titles and, remarkably, to this day Wilkinson remains the last English manager to achieve that feat. Not surprisingly he was that season’s Manager of the Year.

United fanzine The Square Ball had only good things to say about the man in a 2011 article. “Howard Wilkinson gave Leeds three fantastic seasons of unforgettable glory in 1989/90, 1990/91 and 1991/92; and the Charity Shield at Wembley and the European glory nights against Stuttgart and Monaco stand with the best memories of Leeds’ modern era. More than that, he gave Leeds United back its sense of justifiable self-worth; no longer living in the past, no longer derided in playgrounds, Leeds were a proper football club again, fit for the modern era.”

Sacked by Leeds in 1996, he then began to move ‘upstairs’ so to speak and was appointed as the Football Association’s technical director as the forerunner to several executive-style appointments.

However, he twice found himself in temporary charge of the England national team, firstly after Glenn Hoddle was forced to resign.

He oversaw a 2-0 defeat to France in a friendly at Wembley before Kevin Keegan took the reigns. Twenty months later he stepped into the breach again when Keegan quit and took charge of a World Cup preliminary match in Helsinki, England drawing 0-0 against Finland.

After England, he had a brief unsuccessful spell at Sunderland, assisted by Steve Cotterill, and later was involved in and around the boardroom back at Hillsborough.

Wilkinson’s work as technical director of the FA between 1998 and 2002 has been hailed as having a major impact and influence on the domestic game, providing a blueprint for the subsequent building of the National Football Centre at St. George’s Park.

In the 2024 New Year Honours List, having just turned 80, Wilkinson was awarded an OBE for his services to football and charity, including ongoing work as chairman of the League Managers Association. LMA chief executive Richard Bevan OBE said: “Howard’s legacy in English football may be one of the most unheralded yet important in the modern game.

“Universally respected and loved by his colleagues and peers in the game, he has built an association of professional football managers, which is globally recognised as one of the most progressive organisations in world sport.

“As one of English football’s greatest thinkers, he has supported thousands of managers, coaches, players and administrators in the game to fulfil their potential and build impactful careers in football.

“He has achieved so much in his life, whilst retaining the values, humility and decorum that were instilled in him as a young coach, passing on these values to everyone he has worked with and for.”