Chances were few and far between for Greg Campbell

ONE OF West Ham’s less well-known ‘Boys of ‘86’ tried to boost his stuttering career on a month’s loan with the Seagulls.

Hammers fans still laud the achievements of John Lyall’s title-chasing side of the 1985-86 season because they finished third, the club’s highest-ever position in the top division.

The form of twin strikers Frank McAvennie (26 goals) and Tony Cottee (20) meant chances were few and far between for Greg Campbell, a youngster trying to get a break into the first team.

However, by virtue of one start and two substitute appearances early on in that famous season, Campbell can claim a place amongst the ‘Boys of 86’ whose achievements have since been captured in a book and in a video.

The group of ex-players, that included George Parris who later played for Brighton, regularly get back together for social occasions to raise funds for various charities.

It was in the season following West Ham’s close finish behind champions Liverpool and runners up Everton that Campbell sought to get some first team football at Brighton.

In his matchday programme notes, manager Barry Lloyd said: “He is a young player who has learned the game at West Ham and I believe he has something to offer as a conventional target man.”

Unfortunately for him he joined a club that was sliding inexorably towards relegation from the second tier, Lloyd having taken over as boss the previous month after the controversial sacking of Alan Mullery only six months into his return to the scene of past glories.

When Campbell joined, Lloyd had presided over five straight defeats in which 10 goals were conceded and Albion had dropped to second from bottom in the table.

The manager shook things up for the visit to West Brom on 28 February, dropping goalkeeper John Keeley, Darren Hughes and Terry Connor and putting Campbell, who had made his debut in the Reserves against Norwich, on the substitute’s bench (in the days of only one sub).

A dour 0-0 draw was ground out to earn a much-needed point but Campbell didn’t get on. He led the line for the reserves in a midweek 2-0 defeat at home to Fulham and had to wait until the following Saturday to make his first team debut.

Then, he was sent on as a substitute for Steve Penney in the home game against Derby County but to no avail as Albion succumbed to a 1-0 defeat. It was Dean Saunders’ last game for Brighton; shortly afterwards he was sold to Oxford United for just £60,000 (four years later, Liverpool bought him for nearly £3m).

Four days later, Campbell scored for the reserves in a 4-1 defeat at Swindon Town, but it still wasn’t enough to gain a starting spot. Away to Barnsley the following Saturday, once again Campbell found himself on the bench, the restored Connor and ex-Worthing striker Richard Tiltman preferred up top. Tiltman scored but once again Albion were on the losing side, going down 3-1.

When Ipswich Town visited the Goldstone on 21 March, only 8,393 turned up (700 down on the previous home game) and the increasingly frustrated faithful saw the Albion lose again, 2-1.

Campbell once more only got on as a substitute, replacing right-back Kevan Brown, and that was his last involvement in a Seagulls shirt.

Born in Portsmouth on 13 July 1965, Campbell had footballing footsteps to follow into: his dad Bobby Campbell (a great friend of Jimmy Melia’s) played for Liverpool and Portsmouth, coached Arsenal and QPR, and was manager of Fulham, Pompey and Chelsea.

Campbell and George Parris line up for West Ham’s youth team

After progressing through West Ham’s youth and apprentice ranks, the young Campbell was given his first team debut by Lyall, up front alongside Cottee and Bobby Barnes in a 3-1 home win over Coventry on 4 September 1984.

He made his second start just four days later, in a 2-0 home victory over Watford, but a broken jaw put paid to his involvement in that game.

The injury meant he had a long wait before he was next on first team duty, making a return as a substitute in a 1-0 home defeat to Luton Town on 24 August 1985.

He appeared from the bench again two days later in a 2-0 defeat at Manchester United before making his only start of the aforementioned 1985-86 campaign in a 1-1 draw at Southampton.

He started alongside McAvennie but was replaced by Cottee and that appearance at The Dell on 3 September 1985 was Campbell’s last in the Hammers first team.

After he was released by West Ham, he tried his luck in Holland, playing 15 games for Sparta Rotterdam in the 1987-88 season, during Hans van der Zee’s reign as manager.

On his return from Holland in November 1988, Campbell joined Plymouth Argyle where the former West Ham defender and Norwich City manager, Ken Brown (see picture below), was in charge.

As the excellent greensonscreen.co.uk website records, Campbell’s first match was against his dad’s Chelsea side in the Simod Cup at Stamford Bridge.

It wasn’t a happy return to English football, though, because Chelsea ran out 6-2 winners.

Nevertheless, he celebrated his Argyle league debut two weeks later with a goal in a 3-0 home win over Oldham Athletic.

Campbell spent 18 months with the Devon side and scored six times in 24 starts plus 15 games as a sub.

He moved on to Division Four Northampton Town, where former Cobblers stalwart Theo Foley had returned as manager.

Campbell (circled) lines up for Northampton Town

Campbell teamed up with former West Ham teammate Barnes, who went on to become a respected administrator for the PFA for more than 20 years.

Campbell scored seven goals in 47 appearances for the Cobblers before retiring from the game at the age of 27 in 1992.

Dean Saunders raised cash for Brighton and Liverpool

IT’S NOT often Brighton and Liverpool have had something in common but, when it came to striker Dean Saunders, they both sold him to raise money. And they weren’t alone.

In the Albion’s case, it happened in 1987 when manager Barry Lloyd was forced to cash in on the free transfer signing to raise £60,000 to go towards players’ wages.

For their part, five years later, Liverpool let the Welsh international depart Anfield for £2.3m because boss Graeme Souness wanted the money to buy a central defender.

When Saunders was remarkably transferred for £1m from the Maxwell-owned Oxford United to the Maxwell-owned Derby County, it prompted former Brighton and Liverpool defender Mark Lawrenson to quit as boss at the Manor Ground after he’d been promised there would be no transfers likely to weaken his squad.

Saunders’ long and much-travelled career began in Swansea, the place where he was born on 21 June 1964, the son of former Swansea and Liverpool wing-half Roy Saunders.

He attended GwrossydJunior School and was soon appearing in the school football team on Saturday mornings and playing minor football in the afternoons. He went on to Penlan Comprehensive in Swansea and his career began to blossom, playing in the school team at all levels under sports master Lee Jones, a former British gymanstics champion. Saunders played for the Swansea Schools representative sides at under 11, 13 and 15 levels.

“I can remember enjoying watching the Swansea players train when I was a lad,” he told Tony Norman in an Albion matchday programme article. “I was lucky because my dad was the assistant manager, so I could go to pre-season training and things like that.

“I used to kick a ball around on the sidelines and dream of playing for Swansea.” That dream turned to reality after he joined the Swans in 1980 as an apprentice (when John Toshack was the manager), turned professional in 1982, and made his debut in the 1983-84 season. He scored 12 times in 49 appearances but in his final year had a goalless four-game loan at Cardiff City.

Manager John Bond released him on a free transfer after a turbulent season in which the Swans only narrowly avoided relegation to the basement division and Chris Cattlin, who’d been impressed when he saw Saunders playing for Swansea Reserves at the Goldstone Ground, snapped him up for Brighton.

“I was amazed when the Welsh club let him go for financial reasons,” Cattlin wrote in his matchday programme notes for the opening game of the season. “He is young, quick and, if he works hard, he has a great chance.”

By the end of that season, Saunders had scored 19 goals in 48 league and cup games and was voted player of the season. His performances in the second tier for the Albion caught the eye of the Welsh national team manager, Mike England, and on 26 March 1986 Saunders made his full international debut for Wales as a substitute in a 1-0 win away to the Republic of Ireland. It was the first of 75 caps.

Saunders scored his first international goals when he netted twice in a 3-0 friendly win over Canada in Vancouver on 19 May 1986, after which England said: “He goes past defenders with his tremendous pace and his finishing against Canada was a revelation.

“The experience he gained at Brighton has done him the world of good. To finish top scorer in his first full season of Second Division football tells its own story.”

Saunders, who shared a house with Albion’s young Republic of Ireland international Kieran O’Regan, said being happy at home had helped him to settle down quickly.

“I liked Brighton from the day I arrived,” he said in a matchday programme article. “It reminds me of my home town of Swansea and I like living by the sea.”

A lover of all sports, Saunders revealed how he liked to play cricket in the summer, when he turned out for Haywards Heath, and he played snooker with O’Regan and Steve Penney.

That summer, Saunders told Shoot! magazine: “I had both cartilages out of my left knee at 18 and had both Swansea and Cardiff turn me down. I’ve had my share of the downs. From the moment I joined Brighton, my career has turned for the better.”

The young striker continued: “Swansea just gave me away – despite the fact that I was top scorer in a team coming apart. Cardiff City gave me a few games but always seemed to have reasons for not playing me consistently when I was on loan there.

“So, I had every incentive to make the break from Welsh football and I joined Brighton. Brighton can go places.

“I was disappointed that we didn’t make the First Division first time around. But all the lads are convinced that we will get there next season. I’ve been given a three-year contract so there are tremendous incentives to do better.”

It didn’t work out that way, though. After only a mid-table finish, Cattlin was sacked and there were rumblings of financial issues beginning to reverberate around the corridors of the Goldstone. Alan Mullery returned as manager but had limited funds to invest in the team, and, with echoes of the Pat Saward era back in the early ‘70s, the club turned to fans for financial help to bring in players.

After Mullery’s unseemly swift departure halfway through the season, former Worthing boss Lloyd took over and fans were completely mystified as to how he could leave out Saunders in favour of Richard Tiltman, who Lloyd had plucked from local football. Since then, it has been suggested his omission was more to do with money than football ability.

There was great consternation that Albion collected only £60,000 when Lloyd sold Saunders to Oxford in early March 1987, especially as the Seagulls were fast hurtling back to a level of football they’d manage to avoid for ten years.

That was no longer a concern for Saunders who recovered the goalscoring touch he’d shown during his first season at the Goldstone Ground, scoring 33 goals in 73 games for Oxford before being sold to Derby for £1m against Lawrenson’s wishes 19 months after arriving at the Manor Ground.

Meanwhile, the goals kept flowing for Saunders as he netted 57 in 131 games for Derby. The side finished fifth in the old First Division by the end of Saunders’ first season with the Rams, and he’d contributed 14 goals. The Derby Telegraph noted: “From the moment ‘Deano’ arrived, the players were inspired and the crowd enthused. The signing also suited the post-war tradition of 5ft 8in goalscoring heroes at the Baseball Ground – Raich Carter, Bill Curry, Kevin Hector and Bobby Davison.

“Derby fans were too wise to comment on height. What mattered was Saunders’ speed, eel-like turn and persistence. He scored six in his first five games, starting with two against Wimbledon when he captured supporters’ hearts with the immediacy of a Kevin Hector. A close-in header and long-range right-footer were beautiful appetisers.”

Despite Saunders scoring 24 goals for Derby in 1990-91, the side was relegated and Saunders and teammate Mark Wright were snapped up by Liverpool. Reds paid £2.9m to take Saunders to Anfield, boss Souness believing he’d be an ideal strike partner for their established Welsh international striker, Ian Rush.

Saunders made his Liverpool debut on 17 August 1991 in a 2-1 win over Oldham Athletic (Mark Walters and defender Wright also played their first league games for Liverpool); Ray Houghton and John Barnes scored Liverpool’s goals.

Saunders scored his first goal for the Reds 10 days’ later in a 1-0 win over QPR at Anfield but a Liverpool history website reckons he struggled to adapt to Liverpool’s passing game. “He was used to Derby’s counter-attacking style, scoring many of his goals by using his exceptional pace,” it said. “Saunders wasn’t very prolific in the league with about one goal every four games but flourished in the UEFA Cup with nine goals in five matches that included a quadruple against Kuusysi Lahti.”

Saunders scored twice in Liverpool’s successful FA Cup campaign, which culminated in them lifting the trophy at Wembley after beating Sunderland.

Although he scored twice in seven games at the start of his second season at Anfield, a cashflow issue meant Souness was forced to sell him to raise funds to dip into the transfer market.

Saunders explained: “Graeme called me in one day and told me he needed a centre-half [Torben Piechnik], and that he could raise the money by selling me to Aston Villa.

“I couldn’t believe he was prepared to let me go, but he said he didn’t think my partnership with Ian Rush had worked out, and Rushy wouldn’t be the one going anywhere. That was it.” 

Saunders had scored 25 goals in 61 appearances for Liverpool, the last coming in a 2-1 home win over Chelsea (Jamie Redknapp scoring the other Liverpool goal) on 5 September 1992.

The Welshman had the last laugh, though, because only nine days after his departure from Liverpool he scored twice in Villa’s 4-2 victory over the Reds.

“Obviously I had a big incentive to do well today and I’m thrilled to have scored,” said Saunders. “Both my goals went through the goalkeeper’s legs.”

Signed by Ron Atkinson, Saunders spent three seasons at Villa, initially developing a formidable strike partnership with Dalian Atkinson, and then pairing up with Dwight Yorke. Saunders’ brace in the 1994 League Cup final helped beat Manchester United 3-1.

Villa history site lerwill-life.org.uk remembers him as “a spring-heeled attacker and very popular with the supporters” and adds: “Not big in size, he was very speedy and scored some spectacular goals including a 35-yard spectacular against Ipswich.”

His time at Villa Park came to an end when Brian Little took over as manager, and Saunders was reunited with his old Liverpool boss Souness in Turkey. A £2.35million fee took him to Galatasaray for the 1995-96 season and he netted 15 goals in 27 Turkish League matches.

Next stop for Saunders was back in the UK at Nottingham Forest, but the 1996-97 was an unhappy one as the manager who signed him, Frank Clark, was sacked in December after a bad run of defeats and Forest’s slide towards relegation continued under Stuart Pearce and Dave Bassett.

By the time Forest had bounced straight back up, Saunders had left the club, moving in December 1997 to second-tier Sheffield United for a year under Nigel Spackman and caretaker managers Russell Slade and Steve Thompson. United made the play-offs but lost out to Sunderland in the semi-finals. In December 1998, Saunders moved abroad again to link up with Souness a third time, at Benfica in Portugal.

The following summer, he returned to England and joined Bradford City, where his former Brighton teammate Chris Hutchings was assistant manager, then briefly manager. Saunders was a regular in his first season at Valley Parade, when the Bantams managed to narrowly avoid relegation from the Premier League, but he played only a handful of games in 2000-01, when they were relegated. Saunders retired as a player shortly before his 37th birthday and became a coach at Bradford before linking up with Souness again, this time as a coach.

He joined him at Blackburn Rovers and then Newcastle United, but when Newcastle sacked Souness early in 2006, Saunders lost his job as well.

In the following year he began taking the Certificate in Football Management course run by the University of Warwick; and this led to him being granted his UEFA Pro Licence coaching badge, a qualification that allowed him to be appointed as assistant to John Toshack with the Welsh national team. 

In October 2008, Saunders replaced Brian Little as manager of Wrexham, newly relegated to the Conference. He eventually managed to steer the north Wales outfit into the play-offs in the 2010-11 season, but they were knocked out by Luton Town and, in September 2011, Saunders was appointed manager of then Championship club Doncaster Rovers.

Unfortunately, he couldn’t save Rovers from relegation and they went back down to League One with only 36 points from their 46 League fixtures.

Having guided Rovers to second place in League One, Saunders was appointed manager of Wolverhampton Wanderers in January 2013, but he couldn’t prevent them being relegated from the Championship and he was sacked three days after relegation was confirmed courtesy of a 2-0 defeat at the hands of Gus Poyet’s Albion.

Saunders told the media after the game: “We have to get some players in who think like I’m thinking, who want to win, fresh minds, no damage done to them, no confidence issues, no ‘been here too long’ issues, no ‘I don’t know if the manager likes me’ issues. Once I get my own team on the pitch, imagine what the supporters will be like.”

Saunders, with only five wins from his 20 games in charge, didn’t get that chance and rather ruefully said of his opponents that day: “A few years ago they were bankrupt and without a stadium, but they’ve shown what is possible and, with the momentum, they have could well get into the Premier League.”

Just after Christmas 2014, Saunders was named as the interim manager of Crawley Town after the previous incumbent John Gregory stood down for health reasons.

Saunders then became manager of League One side Chesterfield on 13 May 2015 but his stay there lasted only five months.

In June 2016, Saunders was part of the BBC pundit team for their coverage of the Welsh national team’s games at Euro 2016 and made the headlines during the tournament when it was revealed that he had incurred parking charges of over £1,000 from Birmingham Airport’s short stay car park as he wasn’t expecting Wales to progress as far as they did. The charge was eventually waived by the airport who asked him to make a donation to charity instead.

His subsequent involvement in football has been as a pundit on BT Sport’s Saturday afternoon Score programme as well as on the radio with talkSPORT. He hit the headlines in 2019 when he was jailed for failing to comply with a roadside breath test but the initial punishment was quashed and changed to a suspended sentence. Via the League Managers’ Association, Saunders issued a statement in which he said: “I made a terrible error of judgment for which I have been rightly punished, and I wholeheartedly regret that it happened.”

Pictures from the Albion matchday programme and various online sources.