United ‘product’ Oliver Norwood eventually fulfilled expectations

IT LOOKED LIKE the so-near-and-yet-so-far story of Oliver Norwood’s flirtation with the Premier League would end in disappointment.

Twice the former Manchester United reserve helped teams to win promotion from the second tier, only then to remain in that division when the sides he played for didn’t see him as a Premiership player.

It happened first of all with Brighton in their 2016-17 promotion under Chris Hughton.

The following campaign Norwood went on a season-long loan to Fulham and was at the heart of their midfield as they won promotion.

Fulham didn’t look to retain him, though, and for 2018-19 he was once again loaned out by Brighton; this time to Sheffield United.

Halfway through the season, they turned the loan into a permanent transfer and, after helping the Blades to win promotion, Norwood finally got his chance to show his skills in what amounted to an impressive return to the top-flight of English football.

How BBC’s Match of the Day Tweeted Norwood’s record

Born in Burnley on 12 April 1991, Norwood was only six when he first came to the attention of Manchester United, spotted playing for Fulledge Colts in his home town.

“My earliest football memory is being on trial at the Manchester United academy aged six and being totally overawed by it,” he told the Albion matchday programme. “I remember standing there at The Cliff, biting my fingernails, and the coach, Paul McGuinness, saying ‘Are you going to join in?’ After that, I was fine and it was really exciting to be part of the club’s academy.” He joined the Red Devils on schoolboy terms at seven and spent 15 years on their books, playing in the same youth teams as Paul Pogba and Jesse Lingard.

During the 2005-06 and 2006-07 seasons, Norwood made appearances for United’s under-18 team and, ultimately, he signed on as a trainee in July 2007.

He became an under-18 regular in 2007-08 and also made his debut for the United reserve side. After netting nine goals in 28 appearances for the under-18s in 2008-09, Norwood was signed as a professional.

He was a reserve team regular in 2009-10 and said he owed a lot to Ole Gunnar Solskjaer, who was in charge of United reserves at that time.

“I owe a lot to Manchester United for the experiences and education I had there,” Norwood told the matchday programme, United Review. “The club taught me not just about football but life. I was taught how to be a good person.

“Ole played a huge role in terms of my development as a footballer and a person. The lessons he taught me in the reserves have stayed with me throughout my career.

“I’ll always be grateful to Manchester United, to Ole, to (former reserves manager) Warren Joyce, for the upbringing they gave me in the game.”

Norwood got a sniff of the first team when Sir Alex Ferguson called him up to the first team squad for a Champions League match away to Wolfsburg. He travelled with the squad to Germany but didn’t get selected in the final matchday 18.

In search of a first team breakthrough, Norwood decided to gain experience on loan with lower league clubs and his first port of call was Carlisle United in September 2010. Ironically, his first match was against Brighton – a 0-0 draw at Brunton Park. Unfortunately, after just five starts and two sub appearances, he tore a thigh muscle and had to cut short his loan and return to Old Trafford for treatment.

The following season, he went out on loan again, this time to League One Scunthorpe United where Alan Knill, Chris Wilder’s no.2 at Sheffield United, was the manager.

In an interview with the aforementioned Joyce, the former reserves manager explained how it was only a change in Norwood’s diet that started to bring about the required improvements to his game.

“I got him to write down everything he ate. And I meant everything. I said, ‘We have to look at your diet and get you absolutely super fit’. I told him we couldn’t allow the ability he had to be wasted.”

Joyce told The Athletic’s Richard Sutcliffe in a 23 June 2020 article: “Once we’d sat him down (after returning from Scunthorpe) and analysed everything, he got himself really ripped. He started eating the right things and worked so hard to get into shape. He is getting the rewards from that now.”

Norwood spent the second half of the 2011-12 season in Coventry City’s unsuccessful effort to beat the drop from the Championship but, having acquired a taste for football at that level, declined the offer of a contract extension on his return to Old Trafford.

He told Talksport at the time: “I want to play every week like I was this season in the Championship. It’s been the hardest decision in my life for me to make but there comes a time when you have to be realistic.”

He opted to join newly promoted Huddersfield Town in the Championship on a three-year contract, and Sutcliffe’s article reveals Norwood was so determined to make the move that he drove down to Heathrow Airport to apprehend holiday-bound Town manager Simon Grayson to persuade him to sign him.

Nevertheless, United boss Sir Alex Ferguson had some encouraging parting words that the midfielder never forgot. “You’re not going to make it at Manchester United, but I believe one day you will play in the Premier League.”

Norwood was a permanent fixture in the Terriers’ midfield for two seasons before switching to fellow Championship outfit Reading at the beginning of the 2014-15 season.

Signed by Nigel Adkins on 21 August, 11 days later he was joined at the Madejski by Glenn Murray, on loan from Crystal Palace.

When the Royals were hammered 6-1 by Birmingham City in mid-December, Adkins was sacked and replaced by Steve Clarke. His second game in charge, on Boxing Day, saw Reading visit the Amex, with Brighton under caretaker manager Nathan Jones. Murray scored twice for the visitors, but Albion rescued a point with a 90th minute equaliser from Inigo Calderon.

Norwood completed the season having made 35 appearances plus seven as a sub and although he made the second highest number of appearances – 50 – the following season, when the Royals visited the Amex on 15 March 2016, under Brian McDermott, their third manager of that campaign, Norwood was a non-playing sub as the Royals lost 1-0 to a James Wilson goal.

The next time the two sides met (a 2-2 draw at the Madejski on 20 August), Norwood was part of Chris Hughton’s squad, having signed for the Seagulls at the start of the 2016-17 season, along with Murray and Steve Sidwell. Norwood was a 68th-minute sub for Sam Baldock.

Manager Hughton said of Norwood: “Oliver is another excellent addition to our squad.

“He has a good grounding coming from Manchester United, and has a wealth of experience playing in the Championship and at international level.

“He’s a box-to-box midfielder and an excellent passer of the ball, so he gives us extra options in midfield and adds further depth to our squad.”

Although he played for England at youth level, he also qualified for Northern Ireland, and chose that country to enable him to experience more opportunities at international level.

Norwood made his full international debut during Nigel Worthington’s time as manager, coming on as a substitute in a 2-0 friendly defeat by Montenegro in Podgorica in August 2010.

He was a regular in Worthington’s successor Michael O’Neill’s midfield when the side qualified for Euro 2016 and played in all four of the team’s matches in the finals in France.

However, having made 57 appearances for his country, he decided in August 2019 to retire from international football when only 28.

Although Norwood made 20 starts for the Albion, he was almost as often used as a substitute, making 17 appearances off the bench, as the Seagulls soared to promotion.

Norwood had a starting berth when Beram Kayal was injured and he told the matchday programme: “This has been a big opportunity for me. The gaffer brought me to the football club and obviously I’ve been desperate to get into the team and play games.

Norwood had plenty to say

“Obviously I understand how football works. When the team’s winning and doing really well you have to bide your time, but an opportunity has come my way and it’s been important for me to grab it with both hands and do all I can to stay in the team.”

It has since transpired that the midfielder was most likely distracted by off-field issues during his season with the Seagulls, as thestar.co.uk reported.

“I went to Brighton after the 2016 Euros, and it was a difficult period in my life,” said Norwood. “My wife, Abigail, was pregnant and really ill, so we were living apart. My head wasn’t fully there.”

He told The Star he only fell in love with football again when he went on loan to Fulham, and subsequently was at loggerheads with Brighton when they didn’t accede to his request for a permanent move. “They said I could leave, but then turned down bids when they came in and started asking for silly things. I don’t think clubs realise sometimes that they’re messing with people’s lives. I had plenty of arguments, saying: ‘You don’t want me here, so let me go’.”

With Dale Stephens and Kayal the preferred central midfield pairing, plus the arrival of Davy Propper for Albion’s first season back amongst the elite, Hughton had been happy to let Norwood join Fulham on a season-long loan.

Norwood made 47 appearances for Fulham in 2017-18, particularly when filling in for the injured Tom Cairney until the Scot’s return from injury towards the end of the season.

His passing accuracy and all-round contribution were favourable, as this footballwhispers.com article assessed, and he proved a vital cog in their promotion via the play-offs when they beat Aston Villa 1-0 in the play-off final.

The website football.london was surprised Fulham didn’t opt to sign him permanently. “Norwood was a key figure under Slavisa Jokanovic, seamlessly plugging the gap left by Tom Cairney as a result of his injury and can be credited with a huge role in getting the club promoted in the first place, with his tackle on Conor Hourihane in the play-off final one that will forever be remembered by Fulham fans,” wrote Phil Spencer. “His vision and incisive passing was key to Fulham’s free-flowing style of play – meaning it was a little surprising that his loan switch to west London was never made permanent.”

Fans have contrasting views about his contribution, as this collection of quotes demonstrates. Some appreciated his ‘Hollywood’ long passes, others are perhaps summed up by this Fulham fan who said: “100% effort every time he played. Honest player. Not stellar but above average.”

Fulham’s loss was Sheffield United’s gain and in wishing Norwood well in his pursuit of more playing time with the Blades, Hughton told Albion’s website: “Ollie was one of our promotion-winning team in 2016-17 and will rightly be remembered as part of that historic team which took the club to the Premier League.”

Critics of Fulham’s strategy of splashing the cash on so-called name players for what proved to be an unsuccessful bid to retain their newly-won status in the Premier League couldn’t help pointing out the irony of Norwood’s situation.

“Fulham could only wave to Norwood on their way back down after ditching him for Jean Michel Seri,” said footyanalyst.com.

The Blades were promoted as runners up behind Norwich City in a season in which Norwood played 43 league games. He told The Observer’s Paul Doyle: “Last season was a big season for me. It was the most I’ve played. I’m definitely a better player now. At everything really. My understanding of the game. Tactically, technically, what needs to be done.”

He told Doyle: “It’s taken a bit longer than I would have liked but it was a dream come true to finally make the level that everybody across the world wants to play at.”

Norwood certainly seized the opportunity to shine at the top level, playing 40 games plus one as sub in all competitions as the Blades confounded the critics by finishing in ninth place, and taking on the captain’s armband in Billy Sharp’s absence.

Pictures from various online sources and the Albion matchday programme.

Ridgy rides in to shore up injury-ravaged defence

FORMER WEST BROM defender Liam Ridgewell played six games on loan for Brighton in the early part of 2016.

Ridgewell helped out when first choice left-back Gaetan Bong and deputy Liam Rosenior were both out injured.

He made six starts, starting in the FA Cup away to his old boss Steve Bruce’s Hull City, who won the tie with a single goal. His next game was also away, at Rotherham United, where Albion went down 2-0.

After that, he was on the winning side four times, as Albion beat Blackburn Rovers away and Huddersfield, Brentford and Bolton at home.

Albion’s matchday programme devoted a double-page spread to the loanee

Brighton wanted to extend the experienced defender’s loan but his parent club – MLS (Major League Soccer) outfit Portland Timbers – wouldn’t allow it and he returned to the States.

Albion manager Chris Hughton told The Argus: “He has certainly brought us a wealth of experience. We have to abide by the situation. In any way we could extend it for whatever, a further week or so, we’d be delighted to be able to do that, but I certainly can’t speak out of turn when he’s not our player.

Ridgewell returned to Portland Timbers after his brief loan with the Seagulls

“We have to respect everything his parent club want. He has certainly fitted in very well.”

Ridgewell explained the background to joining the Seagulls in an Argus interview with Andy Naylor, and on clinching the deal, Hughton said: “I know Liam very well from my time as manager at Birmingham City, and he is an excellent and important addition for us.

“He will bring extra experience to our defence at a crucial time and will give me an option both in the centre of defence and at left-back.

“Liam has played the vast majority of his career in the Premier League with more than 350 senior appearances and he’s also got experience of the Europa League and Championship from his time at Birmingham.”

Born in Bexleyheath on 21 July 1984, Ridgewell went to Bexleyheath School and was on West Ham’s books for two years between 1999 and 2001.

After looking at the quality of players breaking through there, he took the bold decision to quit the Hammers and join Aston Villa’s youth set-up instead, which he spoke about in an interview with the Birmingham Mail.

“I had looked at what was already in the team – you had Michael Carrick coming through, Joe Cole, Rio Ferdinand, Richard Garcia – and I thought it might be time for a change.

“I was a south London boy, grew up around there and had all my friends there. But I thought if I got away it might focus me a bit more. It was a tough decision.

A youthful-looking Ridgewell made his breakthrough with Aston Villa

“I used to leave school early on a Friday afternoon to travel up to Villa for the weekends.

“I used to get the bus from my house to the train station, get a tube from Charing Cross to Euston and a train from London up to Birmingham all on my own.”

After joining Villa in February 2001, he was part of their 2002 FA Youth Cup winning side. They beat an Everton team featuring Wayne Rooney 4-2 over two legs. Villa’s goalkeeper was another Wayne – Henderson – who would later move to Brighton. The side also included Steven Davis, who went on to play for Southampton.

In the same year, Ridgewell was selected for the England under-19s and was sent out on loan to AFC Bournemouth, then in Division 3, where he made his league debut as part of a five-game loan spell.

Back at Villa Park, former England boss Graham Taylor gave him his first-team debut in a FA Cup tie against Blackburn in January 2003 when he came on as a substitute in a 4-1 defeat. He had to wait until December that year before getting his Premier League bow, again as a substitute, but this time in a 3-0 win over Fulham. He went on to make 11 appearances by the season’s end.

Under David O’Leary and, for a season, Martin O’Neill, Ridgewell made a total of 93 appearances for Villa before making what some fans would consider a controversial move.

In August 2007, Ridgewell became the first Villa player in 23 years to be transferred to bitter city rivals Birmingham. Des Bremner, brother of one-time Brighton striker Kevin, had been the last one, in 1984.

Steve Bruce’s £2m signing then found himself wearing the captain’s armband on his debut. “It’s one of the greatest achievements in my career,” Ridgewell told the Birmingham Mail. “It’s a real honour. I thank the gaffer for that. Hopefully I can continue as captain for a few more games before a few of the others come back in.

“It was fantastic to do it. I only found out before the game when we were on the pitch. The gaffer came up to me and asked would I have any problems doing it? I said none at all. It’s what I’m made for, it’s what I want to do. I want to captain sides and have a responsibility on me.”

Ridgewell subsequently played under Alex McLeish and Hughton for the Blues, winning promotion back to the Premier League in 2009 and the League Cup in 2011.

After a total of 175 appearances in four years, and on the back of a 6-0 win for Birmingham at Millwall, Ridgewell joined West Brom on deadline day in January 2012.

Ridgewell settled in quickly at West Brom

He couldn’t have wished for a better debut, as Albion recorded a memorable 5-1 win over Black Country rivals Wolverhampton Wanderers.

The Baggies were managed by Roy Hodgson at the time and, having initially been flirting with relegation from the Premier League, stayed up with results like a 4-0 victory over Sunderland and a 1-0 win over Chelsea that cost Andre Villas-Boas his job.

“Roy Hodgson was brilliant,” Ridgewell told The Athletic, in an interview in 2020.  “Roy knew how to make players feel and perform better than they were,” he said. “Everything was positional based. He let you do your own thing but he gave you the tools and the words to make sure you did it to the best of your ability in your own position. It was a clear message for me of how a manager gets the best out of players.”

When Hodgson left to manage England, Ridgewell continued as a Baggies regular for the next two seasons under Steve Clarke. Baggies escaped the drop by just three points in 2014, after Pepe Mel had taken over the managerial hotseat in January.

That summer, Ridgewell wanted to try something different and headed for the States to join Major League Soccer’s Portland Timbers.

In his five years with the Timbers, one of his highlights was captaining the side to a 2-1 MLS Cup win over Columbus Crew, a few weeks before his loan spell with Brighton during the American season’s winter break.

The previous season he’d returned to the UK in a similar arrangement to play six games on loan for Wigan Athletic in the Championship.

Ridgewell spoke about his time in the States on his return to the UK in January 2019, when he joined Hull City until the end of the season.

Back in the UK, Ridgewell spent half a season at Hull City

“I wanted to try something different and go out there with an open mind,” he told the Hull Daily Mail. “The league is completely different to what a lot of people expect. It’s grown bigger and stronger. I feel as fresh and as fit as when I first went there.”

To illustrate the point, he mentioned how he’d been up against the likes of Miguel Almiron, who subsequently joined Newcastle United for £20m.

“I loved it, it was great, really refreshing for me. It gave me another lease of life. It was something I needed to do, and I really loved it.”

In the summer of 2019, Ridgewell joined League One Southend United, but, having made only one appearance by December, quit playing to take up coaching.

He took to Instagram to reflect on his career, writing: “Football has given me the best life any little boy could wish for. There have been some massive highs and lows but now it’s time to hang up my boots and move on to the next chapter of my career.

“I’d like to say a massive thank you to all the coaches and managers who moulded me into the player I was. A special thank you to the late, great Graham Taylor for giving me my debut and the reason I was able to pursue my dream.”

In April 2020, Ridgewell spoke at length to Gregg Evans for an article on The Athletic, describing how lockdown had interrupted his plans to drop in on some of his old managers to gain knowledge and information in pursuit of his goal of becoming a manager.

“Moving into management has always been my aim,” he said. “I’ve always had a speaking role at every club I’ve been at. Whether it’s on the training pitch or during a game, I’ve always tried to help people out, too. With me being so vocal, I try to marshal teams in a certain way.”

He did some work with Aston Villa’s youngsters towards the end of 2020 but took on his first official coaching post in December 2020, as first team coach at Dover Athletic under former Gillingham boss Andy Hessenthaler.

It’s no surprise to discover Ridgewell (or Ridgy 6 as he’s known) has a veritable army of followers on Twitter – more than 42,000. Away from football, Ridgewell co-owns luxury swimwear business Thomas Royall, with fellow footballers John Terry and Sam Saunders.

Pictures from various online sources, and the Albion matchday programme.

Andrew Crofts just couldn’t stay away from the Seagulls

ANDREW Crofts is one of that rare breed of player who had three separate spells at Brighton, although the latter time was only as player-coach with the under-23s.

The Welsh international midfielder returned to the Seagulls after only a month as player-coach at Yeovil Town when Liam Rosenior left the Albion to move to Derby County.

His signing as an over-age player as well as a coach was explained by technical director Dan Ashworth, who hailed the “innovative step” and told the club website: “The thinking behind the playing role is to have someone of his experience out there on the pitch alongside our younger players, and to impart that crucial knowledge he has gained from his time in the game.

“To have that experience out on the field, in the pressure situation of a game, will be of enormous benefit to our young players and have a positive impact on their collective and individual development.”

Crofts first joined the club in the summer of 2009 during Russell Slade’s managerial reign and, when Gus Poyet took over the managerial chair, he appointed Crofts as captain for his first game in charge.

The midfielder repaid the faith in that televised away game at St Mary’s on 15 November by scoring in Albion’s memorable 3-1 win. Crofts retained the armband through to the end of the season and his form had caught the attention of Championship side Norwich City.

Crofts made the switch to Carrow Road and played 44 games as Paul Lambert’s outfit won promotion to the Premier League in runners up spot.

In the top-flight, though, Crofts was no longer a mainstay of the midfield, starting just 15 matches in 2011-12, and coming off the bench on 10 occasions.

“Towards the end of the season I was in and out,” he told the Albion matchday programme in 2019. “Paul then went to Aston Villa and when the chance came up to return to the Albion I jumped at it.”

“It felt like coming home and I wanted to replicate what we had done with Norwich. It was a completely different club compared to the one I’d left, with the Amex Stadium and plans for the new training ground.”

Poyet wasted no time in seizing the chance to re-sign him, telling the club website: “When we knew about the possibility to bring him back we worked very hard to do that.

“I am delighted to have him back. He is going to be a very important player.

“He is coming back to a club that he knows and he was happy to come back – that shows his commitment,” said Poyet. “He leads by example and we want players like that on the pitch.”

Unfortunately, that season his playing time was limited by two long-term spells out injured, and the following season it got worse. After sustaining a serious cruciate knee ligament injury in January 2014, he was sidelined by an almost identical injury again in October 2014.

When the player suffered the first injury in an away game at Birmingham, Poyet’s successor, Oscar Garcia, said: “He will be a big loss and I feel sorry for Crofty. He has been excellent and has been a key player.”

Crofts battled over many months to regain fitness only to suffer a partial tear of his anterior cruciate ligament and a tear to the meniscus in a match against Watford in October 2014, putting paid to any involvement in the rest of the 2014-15 season.

Head coach Sami Hyypia told the club website: “We are all devastated for Crofty. He is an important member of our squad and worked incredibly hard to get back to full fitness after last season’s knee injury.

“Crofty is a very strong character and he will continue to receive the best possible care and treatment from our medical staff throughout his rehabilitation.”

Unfortunately for him, by the time he was fit again, another new manager was in place and Dale Stephens and Beram Kayal were firmly established as Chris Hughton’s preferred midfield pairing. So, in March 2016, Albion loaned him back to his first club, Gillingham, until the end of the season.

On leaving the Seagulls that summer, he moved to Charlton Athletic under his former Albion boss Slade, on a one-year contract, and made a total of 54 appearances for the Addicks.

Although born in Chatham, Kent, Crofts qualified to play for Wales because his grandfather hailed from the principality. He earned a total of 29 caps, spread over 13 seasons, initially under John Toshack, most coming under Gary Speed, before making his final appearance against Panama in November 2017, in Chris Coleman’s last game as Wales manager.

Crofts v Rooney in a Wales v England match
Welsh international

Crofts was on Chelsea’s books from the age of 10 to 15, going through the ranks with John Terry, with whom he shared digs. One of his coaches was ex-Albion and Chelsea defender Gary Chivers. After being released by Chelsea, he linked up with Gillingham as a trainee and worked his way through the youth and reserve sides, making a surprise first team debut against Watford in May 2001 when only 16.

It wasn’t until 2004 and 2005 that he became a first team regular. His first Gills goal was scored in the Championship clash at the Withdean Stadium on Boxing Day 2004 when the Seagulls won 2-1.

Crofts eventually took over the captaincy at Gillingham but, after the side were relegated to League One, manager Mark Stimson believed the role was too much of a burden on the player. After more than 200 appearances for the Gills, he was made available for transfer and, in 2008-09, went out on loan to Peterborough United and then Conference side Wrexham under former Albion striker Dean Saunders.

When he joined Albion on a free transfer in June 2009, boss Slade said: “He’s an international player so that’s not bad for a start. He’s got good pedigree and was an important player for a good Gillingham team at the time.

“He can sit in for you defensively or he can get forward. He has got a good work ethic and I’m pleased to get him.”

Towards the end of his league playing days, Crofts had spells at Scunthorpe United in 2017-18 then Newport County for the 2018-19 season, playing under his former Gillingham teammate Michael Flynn, who he played alongside at Priestfield between 2005 and 2007,

Flynn made his old pal captain and said: “He’s a gentleman and he’s somebody I trust a lot. So signing him was really a no-brainer.

“Andrew coming in is a massive signing for the club. He’s the ultimate professional and he’s in fantastic condition.”

Crofts himself said: “I played with Michael Flynn at Gillingham and he was a winner. I loved playing with him and I can’t wait to play for him now with him being my gaffer.”

Unfortunately, injury issues restricted Crofts to just 12 appearances for Newport and he was released at the end of the season.

On leaving County, Crofts moved to Yeovil Town as player-coach with manager Darren Sarll saying: “To bring a player of Andrew’s experience into the club at this time is a great coup.

“He still has a thirst and hunger for playing and winning promotions and it’s refreshing to be part of the very early stages of his coaching career.

“He’ll be a valuable asset to the squad both as a player and in terms of passing on his experience and knowledge to the younger members of the squad.”

But then the opening arose with the Albion and he didn’t hesitate to return. When Graham Potter left the Albion, Crofts temporarily took on the head coach position and was retained as a first team coach under Roberto De Zerbi and his successor, Fabian Hurzeler.

• In an interview with Andy Naylor of The Athletic in December 2020, Crofts talked at length about his career, his coaching ambitions and some of the big names he played alongside.