Cattle auctioneer Kevin Bremner gave clubs a promotion prod

bremner-portraitAS GOALSCORING partnerships go, the pairing of Kevin Bremner and Garry Nelson was something of a masterstroke by Albion manager Barry Lloyd.

Having to readjust to life back in Division 3 after relegation in 1987 meant cashing in on some of the better players – the sale of Terry Connor, Danny Wilson and Eric Young raised over £400,000 – and replacing them with bargain buys.

At £65,000 for Bremner and £72,500 for Nelson, Lloyd showed how shrewd an operator he could be in the transfer market. When Nelson was injured and sidelined for a while, £80,000 was paid to bring in Paul Wood to play alongside Bremner.

Bremner was born on 7 October 1957 in Banff in the Scottish Highlands and worked as an auctioneer in the cattle market in his home town as well as playing Highland League football.

He didn’t make his start in the English league until the relatively late age of 23. That was with Colchester United and he made his debut in a 2-2 home draw with Barnsley in Division 3 on 11 October 1980.

He went on to make 93 consecutive appearances for Colchester in the third and fourth divisions and scored 35 goals while Bobby Roberts was in charge. All was going well until Bremner got in a dispute with the club and found himself out of the side.

Division 1 Birmingham took him on a month’s loan and, after he’d scored a goal in his four games there, Roberts’ repplacement at Colchester, former Ipswich and Northern Ireland centre half Allan Hunter, recalled him to Layer Road. However, former boss Roberts had moved on to Division 3 Wrexham, and he took Bremner on loan at the Racecourse, where he also got on the scoresheet.

“He wanted to take me on permanently but they couldn’t afford it so my next stop was Home Park, and a spell at Plymouth Argyle,” he told the Albion matchday programme. “It was touch and go whether or not I’d stay there in the long term, but once Lincoln and Millwall showed an interest I knew that I’d soon be on my way.”

He chose Millwall – “it was closer” – and joined the Lions in December 1982 for a £25,000 fee. He was one of eight new signings made by manager George Graham as Millwall were floundering at the bottom of Division 3 at the time. In a remarkable turn-round, they picked up 27 points in 12 games to escape relegation.

He was then part of the Millwall side who won promotion from Division 3 in 1984-85. In total, Bremner scored 33 goals in 87 games for the Lions. “It was a fabulous couple of years even though the side was struggling when I joined,” he said. “Playing at The Den is great – it’s wicked for away teams because the atmosphere is so strong.”

Next stop was Reading for a £35,000 fee. He spent two seasons with the Royals and enjoyed a successful partnership with lofty Trevor Senior which helped the Royals to promotion as champions from Division 3 in 1986.

I can remember going to watch Albion play Reading in November 1986 and Bremner scored twice in a 2-1 win for the Royals at Elm Park. He finished the season with 15. Albion signed him from Reading for £65,000 in July 1987.

Brem flowAfter a flying start with Brighton, in which he scored 11 goals, the league goals dried up for Bremner but strike partner Nelson couldn’t stop scoring as Albion powered their way to automatic promotion.

Second spot behind Sunderland was clinched via a 2-1 Goldstone win over Bristol Rovers on 7 May, Bremner finally ending his goal drought with a diving header, and Nelson, inevitably, getting the winner – his 32nd goal of the season.

What was all the more remarkable about the pairing was that it was the first season Nelson had played as an out-and-out striker.

Back in the second tier in 1988-89, Albion struggled to make an impression against better quality opponents although Bremner did score 15 goals, including a hattrick in a New Year’s Eve 4-0 mauling of Birmingham City. In September 1988, he took over the goalkeeper gloves (below) at home against West Brom when Perry Digweed was forced off with a serious groin injury.

In a matchday programme interview, Bremner said: ”I’m probably enjoying the game more than at any time before. I regret not coming into the professional game earlier but I’m delighted at the way things have turned out.

“We always thought we could do well at the Goldstone and after two years of hard work I’d like to think that we can put the club back on the map and, besides, I’d like another try in the First Division.”

The programme notes declared: “It’s his consistent scoring record that has opposing defenders on tenterhooks. His total commitment invariably creates an opportunist goal and he is a popular player with the fans.”

Brem runBremner scored 12 in the 1989-90 season, five of them coming in the space of a week at the start of the season! He was virtually ever-present but Albion struggled in the lower half of the table for most of the season. His goal in a 1-1 draw away to Blackburn in the final game of that campaign was his last for the club. In 134 games (plus three as sub), he’d scored 36 goals.

He moved on to Peterborough United in the close season as manager Lloyd had a new strike partnership up his sleeve in the shape of John Byrne and Mike Small.

After a year at Peterborough, Bremner moved back to Scotland to play for Dundee but in the spring of 1992 had a month’s loan spell at Shrewsbury Town.

Back in the far north of Scotland he had spells as player-manager with Brora Rangers and his old club Deveronvale then in 1995 he became youth team manager at Gillingham and stayed for eight years, and was then academy coach at Millwall for three years. He subsequently coached youngsters in Kent, at an academy and at an independent school.

  • Pictures show the front page of the Evening Argus following Albion’s promotion from Division 3 in 1988 with Bremner diving to score; a shot of Bremner in action against West Ham that appeared on the front of a matchday programme, a portrait from a matchday programme at the beginning of the 1989-90 season, and other action pictures from matchday programmes.

Barry Lloyd’s turbulent time as Brighton boss

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HISTORY may have judged Barry Lloyd’s reign as Brighton manager unfairly: while bleak times cloud the memory, the former Fulham captain did chalk up some successes.

For instance, it’s worth remembering he put together two of the most entertaining strike partnerships in Albion’s history.

However, when managers start getting involved in the boardroom, it’s probably not going to end well and that certainly proved to be the case after Lloyd was handed the role of managing director.

Frankly, there is probably not enough space in one blog post to cover the various off-the-field shenanigans that were an ugly backdrop to the Lloyd era.

From an outsider’s perspective, it appeared he was the unfortunate public figure put up to deal with a huge amount of flak generated by others wielding power in the background.

Inheriting the hotseat at a time of financial turmoil, from a distance it could be said he did well to win promotion as well as coming mighty close to restoring the elite status lost in 1983.

But fans who had seen huge success under high profile bosses were not best pleased to see their club’s fortunes put in the hands of someone who had previously only managed outside of the league.

Let’s look first at Lloyd’s playing career because, from early on, he was obviously a shrewd observer who made contacts he would be able to call on in later years.

Born in Hillingdon on 19 February 1949, Barry’s early footballing ability was rewarded with selection for the Middlesex and South of England schoolboy sides. He was signed up by Chelsea and was in their 1964-65 youth team alongside former Albion right-back Stewart Henderson in defence and future England international and Chelsea legend Peter Osgood up front.

In an extended interview with Fulham’s club historian, Dennis Turner, Lloyd recalled: “I chose Chelsea because under Tommy Docherty’s management they were an exciting team, with the likes of Osgood, Charlie Cooke and Bobby Tambling.”

Former Albion player Dave Sexton was the reserve-team manager – “a really nice man and terrific coach” – and Lloyd says in his four years at Stamford Bridge he learned a lot.

He made his debut in the top flight in April 1967 aged just 18, but competition for places was tough and, after only 10 first team appearances, in January 1969 he moved to neighbours Fulham with their centre half John Dempsey moving in the opposite direction.

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Fulham were struggling for survival in the old Second Division having been relegated from the top flight and the man who signed him, Bill Dodgin, was their fourth manager in a year.

They dropped down into the old Third Division but as part of his rebuilding, Dodgin made Lloyd captain in succession to the legendary Johnny Haynes, who was coming to the end of his career.

Lloyd is pictured below getting in a header against the Albion at the Goldstone, watched by John Napier (left) and Stewart Henderson. The packed East Terrace never looked like that by the time Lloyd was sitting in the Albion manager’s chair.

Lloyd at Goldstone

Fulham regained their tier two status in 1971 when they went up from Division III as champions. Manager Dodgin was sent packing in the summer of 1972, though, and Alec Stock took over, famously bringing in a number of top name players nearing the end of their careers – notably one Alan Mullery, along with Bobby Moore.

Lloyd remained part of the set-up but when Fulham surprised everyone by reaching the FA Cup Final against West Ham in 1975, he had to be content with what in those days was the single substitute’s berth on the bench, and didn’t get on.

Nonetheless, he chalked up 290 games for Fulham, before having brief spells at Hereford and Brentford (where Dodgin was the manager) and ending his playing days with Houston Hurricanes in the United States.

“I lived in Texas for a year. The league was never going to last but I learnt a lot about how the game can be promoted. They were very good at that over there,” he said in a matchday programme article. “Everyone was made to feel part of the club. It was an interesting experience; I’ve never regretted going.”

During his brief time at Hereford, Lloyd had an eye to the future and took his full coaching badge at Lilleshall, which wasn’t far away.

After his time in America came to an end, he got his first managerial experience with Yeovil Town (then a non-league club) and then headed to Sussex where he took Worthing from the Second Division of the old Isthmian League to runners-up in the Premier Division.

It was in 1986 when he got the call from Mullery to become reserve and youth team manager at the Albion. Dodgin was also on the staff.

lloyd desk

In January 1987, Mullery was unceremoniously dumped and Lloyd came out of the shadows to take charge. Perhaps what fans didn’t know at the time was that the day after Mullery left, Lloyd was summoned to a meeting with chairman Bryan Bedson and told to “get rid of everyone” because the club was going bust.

Against that backdrop, it was 15 games before the side managed to register a win under Lloyd and, unsurprisingly,  Albion were relegated. Some of the mainstays of the side, like Danny Wilson, Eric Young and Terry Connor were sold. Fortunately, Lloyd was able to re-invest part of the proceeds from those sales in some buys who gelled together to form a promotion-winning team.

Screen Shot 2021-05-03 at 20.37.12He returned to former club Chelsea to secure the signing of centre back Doug Rougvie who was made captain and he paired left winger Garry Nelson, a £72,500 signing from Plymouth, with tenacious Scot Kevin Bremner, from Reading, to lead the line. Nelson in particular was a revelation, scoring 32 goals and voted player of the season.

Lloyd reckoned the backbone of the side were two other shrewd signings: Alan Curbishley and Gary Chivers. “Alan was a very level-headed guy, an excellent passer and really disciplined,” he told Spencer Vignes in a matchday programme article. “Chivers was exactly the same, and a real joker at the same time. But there were a lot of great individuals in that side.”

The following two seasons saw Albion maintain their status with lower half finishes but, with the Goldstone Ground crumbling and debts mounting, there was little investment in the team and Lloyd had to use all his contacts to try to find some gems.

One was former England international winger Mark Barham, another was a former Soviet international, Sergei Gotsmanov, a real crowd-pleaser obviously capable of playing at a higher level (as was proved when he opted to join Southampton the following season).

Then, in 1990-91, he rescued two forwards languishing with also-ran clubs in Europe and together John Byrne and Mike Small were superb in attack as Brighton made it to the play-off final at Wembley only to lose 3-1 to Neil Warnock’s Notts County.

No-one had been expecting Brighton to get a tilt at promotion, particularly as the season had once again begun with big money departures of players like Keith Dublin and John Keeley.

But with Byrne and Small on fire and former Fulham and Chelsea winger Clive Walker added to the squad they clawed their way into contention and famously clinched the play-off spot on the last game of the season, courtesy of Dean Wilkins’ curling free kick past Ipswich Town’s Phil Parkes.

Another crucial signing that season was thanks to one of Lloyd’s old Chelsea teammates, George Graham. The Arsenal boss loaned cultured central defender Colin Pates to the Seagulls and he proved a mainstay in the final third of the season. Pates would later sign permanently.

Even though they were clearly beaten by the better side on the day, looking back now, I don’t think anyone could have realised what bad news it was for Albion not to win the final against County.

Starved of the funds promotion would have delivered, Lloyd was forced to sell star performers Small and Byrne and, 11 months after appearing at Wembley, Albion were relegated back to the third tier.

Lloyd had tried to repeat his previous successful European scouting mission with two former league players, but the hapless Mark Farrington turned out to be one of the worst buys ever, managing to score one solitary goal while former Arsenal youngster Raphael Meade fared slightly better but only just got into double figures.

Mark Gall, a £45,000 signing from Maidstone, arrived towards the end of October and ended up top goalscorer and was player of the season, but his 14 goals were still not enough to spare the team from the drop.

In the following season, the very survival of the club was under serious threat with the taxman chasing an unpaid bill. Lloyd rescued the club at the 11th hour by managing to secure a £350,000 fee for goalkeeper Mark Beeney (bought two years earlier from Maidstone for £25,000), former Albion winger Howard Wilkinson buying him for League Champions Leeds United.

With the financial issues continuing in the background, a run of only two wins in 18 league games in the first half of the 1993-94 season eventually brought the Lloyd era to an end – the axe wielded by chief executive David Bellotti, who had arrived only a month earlier.

Fans who were euphoric to see Lloyd go might well have felt differently if they’d known what would eventually transpire, but that’s a story for another day.

The record books show Lloyd made a total profit of £1.2m in his seven years at the helm and he certainly knew his way around the transfer market, particularly in Europe, when it was a lot less fashionable than it is today.

Another of his discoveries was Dean Wilkins, playing for FC Zwolle in Holland, and in 2007 – 14 years after he had left the Albion – Lloyd returned as chief scout during Wilkins’ reign as first team manager.

Also part of the set-up then was director of football Martin Hinshelwood, who had been Lloyd’s assistant during his time in the dugout. Lloyd later returned to the club to assist in the recruitment department but retired in 2021.

He died aged 75 on 28 September 2024 and players in the Chelsea v Brighton game that afternoon wore black armbands in tribute to him.

Lloyd in 2022